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Bobby Pin Brand Marketing

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Bobby Pin Brand Marketing

Marketing has the power to ignite that ongoing romance. It's the storyteller and the maker of magic in a brand.

I look forward to sharing my amazing world of brands and marketing with you!

09/04/2023

Happy Easter 🐰

18/06/2021

One to wear. One to build.

Lego has partnered with to reimagine an iconic silhouette – the adidas Originals Supersta

I think this is an awesome collaboration between 2 mega brands.

I am a big Addidas kicks fan and I exist in a day to day world that is made up of lego (my husband & 2 boys are fanatics) - so I have no doubt one of us will be building and wearing these Supersta’s!

11/06/2021

Woolworths launches ‘Virtual Try On’ service for makeup!

I think this is absolutely awesome concept and smack bang on trend. Online shopping is on the rise - [fact].

Changing rooms are my worst place on earth and spending a royal fortune on makeup having bought it on a wing and a prayer ,as I have only been able to smear a small amount on my hand to test it, is a bugbear of mine. This is potentially a game changer. I tried the virtual lipstick and now want to buy one to see if it delivers as per the images ...which one should I go for?

The service uses augmented reality to apply beauty products to pictures of people’s faces. That way, customers can get an idea of what they’ll look like when applying them.

In addition to Virtual Try On, Woolworths also offers online beauty consultations where customers can meet with brand advisors while at home.

“The unprecedented growth of online shopping over the past 12 months, alongside the health and safety protocols of testing samples in-store, has ushered in a new opportunity for us to transform the beauty shopping experience while continuing to build the differentiated capabilities across our digital platforms,” Woolworths Head of Online and Mobile, Liz Hillock, said in a statement.

31/05/2021

BUBBLE TEA .... have you tried it yet?⁣⁣
I had my debut this weekend and it is all that and a bag of chips.⁣
I choose the cherry flavour from and those little pops of flavour are an incredible experience! A real party in your mouth!⁣⁣
Just incase you are wondering what Bubble Tea is, here is an explanation from the tea experts "An incredibly unique looking beverage, Bubble tea is a Taiwanese recipe made by blending a tea base with milk, fruit and fruit juices, then adding the signature “bubbles” - yummy tapioca pearls that sit at the bottom."⁣⁣
Credit to my goddaughter Milla who introduced me to Bubble Tea ⁣⁣

28/05/2021

It's Friday - so here is today's Friday Find .... HARD SELTZER launched by SAB!

The global hard seltzer craze hits South Africa. Hard seltzer, sparkling water with real alcohol and a dash of fruit juice, is fruity, low in calories, carbs and sugar. Hard Seltzers bring excitement and versatility to any social occasion and have become increasingly popular with people. The global sensation began in the US and is spreading around the world at a fast pace and has now arrived in South Africa. Flying Fish created South Africa's first flavoured beer and, true to its nature of challenging convention and norms, is officially launching hard seltzer in the country.
The 5.5% ALC/VOL drink comes in a premium 300ml slim can with two flavour varieties: lemon and lime and raspberry. Made with the highest quality ingredients - water, alcohol, fine bubbles and a dash of fruit juice – this drink delivers superior refreshment for any occasion. With 0.5g sugar/100ml and 35 calories/100ml, Flying Fish Seltzer is a light and easy-drinking beverage with great fruity taste and real refreshment.
I look forward to sipping on one of these! 🍸

14/05/2021

BOBBY PIN’S FRIDAY FINDS
This is the most awesome local campaign. I think it is so clever & creative!
Earlier this year, South Africa’s popular confectionery brand, NESTLÉ SMARTIES globally announced their switch to 100% recyclable paper packaging. To celebrate this milestone, the brand has collaborated with contemporary recycling artist, Mbongeni Buthelezi to design a digital guide for caregivers to follow in creating fun origami pieces using the brand’s recyclable paper.
The NESTLÉ SMARTIES and Mbongeni Buthelezi collaboration is intended to drive the brand’s narrative which is set to inspire conscious creativity by using recyclable goods.

11/05/2021

Watch this hard hitting, heart wrenching marketing campaign that DOVE launched this year! This brand is doing some beautiful emotional work in my view.

By age 13, 80% of girls distort the way they look online.* Let’s change that.

Social media is a big part of young people's lives – but retouching apps and the pressure to post the ‘perfect selfie’ is hurting their self-esteem and confidence. Join us to reverse the damage

Beauty brand Dove is on a mission to tackle the issue of real beauty standards in a digital era. It is using its platform to highlight the widespread damage caused by the trend of heavily edited selfies, with 'Reverse Selfie'.

Created by Ogilvy, Reverse Selfie features a young girl locked into the artificial world of social media. We are introduced to her in the form of a highly edited photograph, that she has posted with the caption ’my new look’.

10/05/2021

H.E.L.L.O, I AM BACK!

I had to hit the pause button on Bobby Pin for a bit, but I have pushed play again and looking so forward to continue this little adventure I am on.

I thought I'd share a little bit about me ...

I am married to a hunk of a guy who is quite simply an exquisite designer and design truly is one of our big connection points, we love everything design.

Together we have 2 delicious boys aged 6 & 2, so yup, sleep is limited in our lives & I am firmly the only "pink" person in my home :-)

As a family we enjoy all things water, the telly, books, food, family, friends and holidays. I am a Family First kinda girl!
We live in the ‘leafy suburbs’ of Johannesburg South Africa, also known as 'The Parks'. It offers a gorgeous mix of Couture, interior design and dining - all the things we love right on our doorstep.

My passion and love for Brands was conceived at Vega in 2001 (I was part of the Vega early days) and I ended up sitting on the advisory council for years to come.

My time in the corporate marketing sector spanned more than 15 years, starting at Tiger Brands Limited, followed by Foodcorp (Pty) Ltd, and eventually Premier FMCG (Pty) Ltd. I nurtured some of South Africa’s most loved food and personal care brands, the likes of All Gold Tomato Sauce, KOO, Black Cat Peanut Butter, Nola Mayonnaise, Manhattan Sweets, and more.

I am so tuned into brands and the world they exist in and I have the privilege of being exposed to lots of products and brands and I want to pay it forward and share what I find ... hence the likes of my Friday Finds feature.

Like that first date, marketing has the power to ignite an ongoing romance. It’s the storyteller and the maker of magic in a brand and I look forward to sharing my amazing world of brands and marketing with you!

Love

Ali
X0X

11/12/2020

As entrepreneurs it’s easy to fall into the trap of being the cobbler whose children go around without shoes - and of late I have indeed fallen into this place. I do social media & marketing for many but seldom have the time for my own. I will endeavour to try do better in the new year ahead.
Better late than never - here is a very cool Bobby Pin Brand Marketing Friday Find!
SA’s #1 chewing gum brand, Stimorol has launched its limited-edition Stimorol Retro gum. It’s a refreshing bubblegum flavour that treats your taste buds to a throwback
"Stimorol takes it back with the new Retro Flavour!
And it’s all about the nostalgia of the ’80s, ’90s and ’00s."
I think it's pretty cool!

06/10/2020

I just had to pop into my most favourite shop on the world and spend some money
Just opened up on the Parkhurst High Street!

24/09/2020

Heritage Day is a day where we celebrate the cultural wealth of our beautiful nation!
HAPPY HERITAGE DAY SOUTH AFRICA!
ilovemarketing

18/09/2020

I found THE GRAINERY for this week's FRIDAY FIND!
is an SA brand all about whole, healthy grains and grain products in beautiful eco-friendly packaging. 5% of every item purchased is donated to NOSH Food Rescue!
Whilst they have been around for a little while they have just refreshed their packaging in the most beautiful and artful way.
Twila (founder & owner) collaborated with an amazing South African Artist & Illustrator to craft this beautiful packaging design which really captures the essence of our relationship with nature. This packaging is very considered, very informative and very artistic. I absolutely love it!
I had the cherry, pomegranate & coconut grainola with plain yoghurt and stewed cherries and it was superb.
Thanks to for the introduction!

www.thegrainery.co.za

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