Ashlee Kastelen Copywriting (2026)

31/10/2024

Emails are supposed to create connection ❤️

It should feel like they’re coming from a bestie.

I’m sure you can all relate to the points I made in that a lot of emails feel like:
👉They come from a robot.
👉It’s just *another* sales pitch
👉it’s all business-y, like no real conversation.
👉and that the term “value” is misunderstood.

The point of emails is to create connection.

Talk about fears, failures, struggles, embarrassing moments.

Something everyone loves but you hate (or vice versa)

Talk about your passions, your hope and dreams.

Don’t be boring.

Have a point of view, it’s ok to ruffle some feathers 😉

Tell stories.

And most important be *regular* (and no I’m not talking about 💩🤣)

Sending consistent emails keeps you top of mind and builds that like, know, and trust factor.

And don’t get caught in the *value* trap.

Make people feel something, inspire them to try something new, give them a break from what they’re supposed to be working on.

“Because relief is the greatest thing you can deliver”- Laura Belgray

22/10/2024

I can’t even articulate what this private mastermind did for me mentally & physically.

It was one of the most challenging and fulfilling experiences of my entire life.

I was pushed outside my comfort zone, I came head on with my villains (imposter syndrome, doubt, confidence, but mostly pressure) I bawled in the arms of strangers, I bawled in front of 30 highly successful amazing people and speakers and I came out the other side rejuvenated.

This group of people made me feel safe to be vulnerable, and to just let things go. To give myself permission to just be where I am right now (recovering from a brain injury) and stop putting so much pressure on myself to be more, and do more.

Thank you and so many more experts and people for literally changing my entire life in a weekend.

And thank you to for grounding me, after that exercise I could talk again.

And I want to put a couple things out to the universe that I worked through with yesterday.

👉My biggest challenge in life right now is being fully present with my kids, my husband and myself and trying to “figure out” how my life and business should look.

My biggest villains are: pressure, imposter syndrome and that I’m not worthy of being where I am today.

My decision, that I want to verbalize is this:
I will no longer let my villains dictate my path moving forward in life and business. I’ll no longer compare myself to others and believe in myself. 🥵

✨Right now in my life I see success as slowing down, being more present and finding joy in work and life projects that are fully and wholeheartedly aligned.

Being vulnerable is hard- but that’s where the true magic happens.

I hope I inspired just one person today ✨

25/09/2024

Hey Hey friends! ❤️ Who wants to meet up in Vancouver?!!

I know, it’s been a while…dealing with a brain injury is no joke and I’ve been doing my absolute best to stay off social media to let myself recover.

I’ve been doing a lot of thinking about my business, the direction I want to take things, and how I want to show up.

And while I still have some recovering to do, and a lot more thinking, this event is going to be exactly what I need!

I’m so excited to be going to Posse-fest!!!

This is the perfect opportunity to surround myself with like-minded entrepreneurs, re-ignite myself and spark my business into action.

And… to meet my Reignmakers that I talk to over Zoom each month… in person! 💃🥳

So if you’re craving some in person networking like I have been (because zoom is the WORST thing for my symptoms…)

Meet me there! ⚡️

Grab tickets at (possefest.com)

And use POSSEINSIDER100 for $100 off your ticket!

Can’t wait to see you there 👏

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http://www.ashleekastelen.com/

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You never know what someone is going through. This is me doing my exercises for my vision (just as important as physio for your hip or leg. But when I do my exercises people are like wtf are you doing… ?? I’m here to tell you not to judge people because— just because someone may not *look* sick, injured or unwell, doesn’t mean they might not be going through something. Suffering from a concussion feels this way sometimes, because I don’t look like I’m injured (I can’t visibly show a broken arm or leg or whatever) Everyone has their own journey and everyone is out there trying to do *their* best. Their best might be different than *your* best. So, in a world with so many uncertainties, so much grief and hard times, check in on people, and be kind. And I’m not making this post about me, I’m using me as an example so that you can understand that people sometimes suffer in silence. That mental health is rampant. And that we all need to be more kind.

My biggest takeaway…stop complicating the f**k out of things. My mind is literally blown to pieces (and no, not because of my concussion, I’m actually quite surprised how great I did these past 2 days!) It’s blown, because of how freakin amazing Posse Fest LIVE has been these past 2 days ⚡️ You guys, I’m talking about hearing from experts like Laura Belgray, Stu McLaren, Giovanni Marsico, Jordan Gill, Justin Blackman and of course the queen 👑 Alex Cattoni herself on what’s working in marketing TODAY, email, ads, content, mindset, AI and tactics and strategies to amplify and take quantum leaps in business. Not only did I learn so many juice AF golden nuggets from the expert guest speakers but also from interacting with all the other attendees and of course my Reinmaker crew. I love love love the power of human connection and I feel so rejuvenated. Not only am I so grateful for all my new friends, I also empowered to move the needle forward in my business. Wow, just wow🔥 if the last 2 days blew mind mind, imagine what tomorrow will do when we gather in a small intimate group for the exclusive mastermind day.

Ashlee Kastelen Copywriting