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SOL Digital

Digital Marketing Consultancy & Agency. Rebranded from Pencil Rocket 🇲🇾
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29/06/2026

Creative ideas work better when the team is part of the conversation 💡

For our Roxy x Impiana Creative Brainstorm Workshop, we sat down with both teams to share insights on Ads vs Content, exchange ideas, and guide them through a team brainstorming session to spark better campaign directions.

This is part of our Training & Consultancy service, where we help teams think clearer, create better, and market with more direction.

Interested in running a digital marketing workshop for your team?
DM us to find out more ✨

26/06/2026

Curious what a day in our ladyboss’ life looks like? 👀

For her, it starts at the gym 💪
Discipline first. Building strength before building the business.

From there, it is straight into strategy meetings, team check-ins, big decisions, and constant problem-solving. Ladyboss leads with focus, intention, and heart.

Every hour is planned with purpose.

But leadership is not only about work. It is also about people 💛
Lunch catch-ups with friends. Team dinners. Games and conversations that strengthen trust.

Because at SOL, growth matters.
But connection matters just as much ✨

23/06/2026

“Work is never-ending. Go home, come back fresh tomorrow.”

I said that to one of our newer team members the other day — and instantly remembered where I first heard it.

My first boss in Melbourne told me that after I pulled weeks of overtime.
He reminded me there’s life much bigger outside of work.

That stuck.

Even though I left my 9–5 only to end up living a 996 when I started the business (iykyk 💀)…
I don’t expect my team to do the same.

Because we’re not machines.
When we rest, we don’t just recover — we return sharper, clearer, better.

I still struggle with this (hi, fellow workaholics 👋🏼), but I try to lead by example — by protecting family time on weekends, honouring fitness slots, and reminding the team, It’s not about how long you work, but how well you show up.

What helps you stay balanced? Would love to hear. 👇🏼

This wraps up Ep 3/3 in our series. Let us know what you’d like us to explore next!

19/06/2026

Do you find it easier to work with someone you understand?

Friends always say,
“Wah, your company has so many team activities!” 😂

Yup — but it’s not just for fun.
We do it because we believe that when you get to know your colleagues as people, you work better with them.

I’ve worked with headstrong team members. Sensitive ones too.

But when you understand their why — their upbringing, values, or even their quirks — things shift. You collaborate better. You lead better. You trust better.

And honestly?
It’s just easier to have those deep convos outside of Slack or Monday Zoom. 😅

This is Ep 2/3 in our series. Final one coming soon!

p.s. I’m curious, how well do you actually know your colleagues outside of work?

17/06/2026

Throwback to an engaging Digital Marketing Training session with the Chin Hin Property team🎉

The client had teams flying in to join from Penang, Johor & KL, to learn more about Meta ads & AI.

In the 2-days HRD-claimable training, we had the opportunity to share and discuss practical approaches across:
📌 Ad Creative Strategy
📌 Meta Ads Optimisation
📌 Data & Analytics
📌 AI Tools for Marketing

More importantly, the session wasn't just about theories.

We show you the real marketing challenges, exchange ideas, and discuss how teams can create better campaigns, improve lead quality, and work more efficiently with the help of AI.

At SOL Digital, we believe the best training happens when strategies can be applied to real business situations.

Looking to upskill your marketing team?
Contact us to explore practical, hands-on workshops tailored to your organisation.
✅ HRDF Claimable
✅ Customised for Your Team
✅ Focused on Real Marketing Results

16/06/2026

“The boss isn’t always right.”

This was something my first boss in Melbourne told me — and it stuck.

When I started SOL Digital at 24 years old, I honestly didn’t know what kind of leader I wanted to be.

But I was lucky to have worked for great leaders before starting my own company — ones who made me feel heard, even when I was just a junior.

So even now, 5 years later, flat hierarchy is something we still hold on to.

Yes, we have structure. Yes, we have managers.
But no matter your title — even if you’re an intern — your ideas and feedback matter.

Because great culture isn’t built top-down. It’s built across the table.

Curious — what kind of leader shaped your expectations at work?

This is Ep 1 in our series. More stories soon!

11/06/2026

Memes and trending audios are not just for fun.
They are hooks.

If it feels like an ad, people scroll.
If it feels relatable, people stay.

3 reminders 👇
✨ Be part of the conversation, not above it
😂 Funny > fancy
♻️ Repurpose smart. One trend, multiple angles

Entertain first. Convert second.

So… have you hopped on the trend yet,
or do you want us to plan your next one? 👀

Follow us for more marketing tips you can actually use!

22/05/2026

🍰 Scaling online operations during a crisis is never simple. Taka Patisserie faced the challenge of moving from manual WhatsApp responses and basic boosted posts to building a more structured digital system.

In this testimonial, Leong Kia Chun, the Managing Director, shares how partnering with SOL Digital helped streamline their advertising strategy, strengthen communication from team to customers, and expand brand awareness with clearer key messaging.

👉🏼 Want to turn your online presence into measurable sales growth? Let’s build it together.

To hear the full story, watch the complete testimonial here 👇
https://youtu.be/z3ZkpK_dUFA

🌐 Visit our website: https://www.soldigital.asia/ 📱

Follow us on social media:
➡️ Instagram: / soldigital.asia
➡️ Facebook: / soldigital.asia
➡️ LinkedIn: / soldigitalasia
➡️ TikTok: / soldigital.asia

15/05/2026

Most brands are busy posting, but not everyone understands what actually drives results.

We’re featured in Sarawak Tribune - where Lunnie shares how SOL Digital went from navigating COVID shifts to helping brands compete in today’s crowded digital space.

From strategy to content to paid ads , and why all three matter more than ever.

If you’re building a brand (or trying to grow one), this read is worth your time.

Read the full feature here 📰
https://www.sarawaktribune.com/more-to-digital-marketing-than-content-creation/

08/05/2026

If you’ve been on Malaysian social media, you’ve probably seen HYGR. Even if you’ve never bought from them, you’d recognise their clean, straight-to-the-point content 👀

So what actually makes HYGR stand out?

At SOL, we’ve been looking closely at how this homegrown brand quietly built relevance, and why it works.
And yes, it also helps that creators like Ivor have amplified their presence, but that’s not the whole story.

Here’s the part most people miss:
It didn’t start with a big campaign.
It started with a 4-second, humorous reaction from the founder, replying to a customer.

That one moment turned into a positive review, and that review turned into 300 sales.

No heavy production.
No fancy launch.
Just real content that connected.

Let’s break down HYGR, and what Malaysian brands can actually learn from it.

Enjoy breakdowns like this? Tell us which brand we should cover next ☀️

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https://www.soldigital.asia/

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