My Work as Creative Director

23/04/2020

Hakuhodo Creative Directors and Account Directors from Hongkong, Singapore, Japan, Indonesia, Malaysia, Thailand and Vietnam gather every year to present our advertising campaign for the following year and to get final approval from Hakuhodo global headquarters.

22/03/2018

22/03/2018

This is the TV commercial we shoot with Ms Vietnam 2O1O Ms Diem Huong. Shot and produced in Thailand.

22/03/2018

This tvc was shot and produced in Indonesia. The funny part of this project was that I want to convince the client that the music should be something like the girl is humming a happy song while taking a bath but the client can't fully imagine how it would sound like so I have to sing in front of my smiling clients. just imagine.... me humming like a girl taking a bath? Oh my lord, mahirap kumita ng pera...

22/03/2018

22/03/2018

We traveled in the North, South and Central main cities of Vietnam to complete this Daikin tv commercial.

22/03/2018

The launching campaign we did was so successful that Ajinomoto's Calpis Mini, the kiddies drink gained very significant market share in its first year in the market and so I was tasked to create the next year campaign with the same theme.

Again, we shoot and produced thie TV commercial in Thailand. I was really looking forward to shoot this here in the philippines because I know Filipino kids are as talented as these kids but Thailand offers cheaper cost. Just to produce this tv commercial cost around 6 million.

22/03/2018

This is to launch the kids drink product of Ajinomoto in Vietnam. Its a full advertising campaign that will be launched nationwide in Vietnam. The idea and message of the tvc advertising is carried on to other mediums like print ads in magazines, posters, billboards, radio commercials and online marketing.

As a creative director, I was the one who formulated the strategy of this launching campaign, supervise the production of this tv commercial we shot in Thailand, and all the other media implementations.

18/11/2017

I worked on this project from start to finish. Meaning right from thinking of whats the name of the product, developing the packaging and brand identity system, market research on what will be appealing claim for the consumer, to developing the creative strategy that will be the blue print for all the advertising materials we will be developing. This is a new product line of Ajinomoto in Vietnam so its an all out introductory campaign from mainstream advertising like tv. radio, print advertisements, internet, outdoor, other non traditional media to events and activations on how we will launch the product with a big bang!

After all the ideas were approved, we shopped for the best production house in asian region, we eventally choose to work with a philippine production company, So yes, this TV cmmrcial was shot in Vietnam but was post produced here in Philippines.

23/10/2017

I have this challeneg to my creative team,.. come-up with ideas that can only be shot outside of the country and they will join me to shoot in the said country if the idea is approved. So does the story for this tv commercial. We have to shoot in Taiwan because the idea is this powerful motorbike can run as fast as a bullet train. So we need to shoot a bullet train which is only available in Taiwan and Japan at that time. Japan option is too costly so we ended up shooting in Taiwan. We spent almost 2 weeks to finsih this project because of technical glitches.

23/10/2017

While we were on our trip to shoot a Biore tv commercial in Thailand, we passed by the newly opened, ultra modern Thai International airport. I was so impressed with its futuristic design. I mentioned to my producer, I will use this airport for my next tv commercial project. Fast forward a few months later, Here we shoot this entire tv commercial for Suzuki. I guess we were the first foreign crew to shoot in this airport.

The fee alone just to be able to shoot is 5k usd and we need to find angles that adoes not interfere with the flow of travellers.

23/10/2017

Me working as a Creative Director of Hakuhodo Vietnam office. Hakuhodo is the biggest advertising agency in Japan and ranked 8th biggest advertising agency in the world. In this pic, I am explaining the tv commercial script and storyboard and explaining what I wanted to achieve in a particular scene with the German Film Director, Singaporean Director of Photography, and a Vietnamese Acting director while a cinematographer was checking his camera in the foreground.