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Cool Marketing

Insights, resources, and tools you need for cool marketing for your local business.

09/03/2026

The next generation is here, and they use social media! Is your business meeting your new customers where they are?

04/03/2026

Spent the weekend shooting for the Central Coast Zoo in Atascadero… and apparently made a new assistant along the way. 🐒 (Look closely at one of the photos; a curious monkey decided my shoulder was the perfect place to figure out what I was doing.)

Photos coming soon. 📸 But in the meantime, when did you last take pictures of your business? Great visuals speak before you ever say a word. 💯 So don't forget to snap a few photos you can share with your customers today!

02/03/2026

Easy tips to increase your chances of getting your business recommended to customers by ChatGPT.

25/02/2026

Excited for another year as an Atascadero Chamber ambassador with a great group of people! 🎉

23/02/2026

I often get asked, "What social media platforms are best for my business?" The answer...it depends!

With dozens of platforms out there, you're going to want to find a happy medium between where your customers are AND where you enjoy creating content.

18/02/2026

Collaborating with other businesswomen? One of my favorite ways to spend an evening! NAWBO Central Coast California Mastermind last night was exciting, full of great ideas, and supportive.

It was well worth the drive back through the thunderstorm, which was putting on quite a show with lightning and buckets of rain.

Join us for the next Mastermind in March at ACI Jet! Any woman business owner is welcome to join. 🙌 https://buff.ly/xNJjESl

21/01/2026

What a great way to kick off 2026! 🤩 It was inspiring to hear all the creative ideas and thoughts from fellow women in business in SLO County at NAWBO's mastermind event.

Interested in participating? 🙌 Join this remarkable group of women and me for our next mastermind in February! https://buff.ly/x5vB1au

17/12/2025

Today, we're breaking down what GEO is. GEO stands for Generative Engine Optimization; it is about getting your website to appear in AI-generated answers.

3 Easy things you can implement TODAY to help your business show up in AI-generated responses.

⁉️ Create FAQs. A dedicated FAQs page is great, but it's also helpful to answer direct questions throughout your site! Look for opportunities to call out questions and provide clear answers.

✨ Keep it simple and bullet-pointed. Both customers and AIs LOVE easily digestible bulleted content.

🔎 Incorporate your keywords throughout your site, and make sure they're in your headers, page titles, meta descriptions, and website copy.

15/12/2025

Got to paint alongside some incredible fellow artists for the Paint the Downtown event in downtown Atascadero. 🤩

For more downtown events, check out. 👉 https://buff.ly/HoPaS8w

12/12/2025

Working on some fun holiday letters! If you'd like a lil holiday hello with a marketing discount mailed to you - let me know. 🙌

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