Outlook Studios

14/08/2026

Yelp just started sending its reviews, photos, and business info directly into ChatGPT, per Axios. Yelp's "Request a Quote" feature is also coming to ChatGPT, letting users contact a local business directly from the chat.

For any business with more than one location, this changes where customers find you. Yelp visibility now has a direct line into AI answers, right alongside Google Business Profile.

We're watching what this means for our multi-location clients closely. If you operate across multiple markets, this is worth getting ahead of now.

Questions about what this means for your locations?

https://buff.ly/gWnI2mW

OpenAI and Yelp declined to disclose financial terms of the deal.

06/08/2026

A Semrush-published list ranks Semrush first for AI visibility tracking. Shocking, we know.

After testing these tools with real client accounts, our picks are Profound, AthenaHQ, and Scrunch. Keep an eye on AirOps and OtterlyAI too.

Compare on what you'll actually use, not just the sticker price.

Full roundup: https://www.semrush.com/blog/ai-visibility-tracking-tools-for-agencies/

06/08/2026

Quick stat: 75% of B2B buyers trust what AI tells them about a vendor. Almost all of them still Google the company before deciding.

AI gets you on the list. Your website and reviews decide if you stay on it.

We help clients make sure both sides hold up. Full data here: https://www.semrush.com/blog/how-ai-shapes-b2b-buying/

17/07/2026

Google just settled the "how do I show up in AI" debate.

There is a lot of noise right now about AEO, GEO, and secret tricks to rank in AI answers. Google's official guide cuts through it: showing up in AI Overviews and AI Mode is still just good SEO. Those AI features pull from the same Search index and ranking systems you already work with.

Even better, Google listed the hacks you can skip. You do not need llms.txt files. You do not need to chop your content into tiny chunks. You do not need to rewrite pages just for AI or chase fake mentions across the web.

What actually moves the needle is what always has: unique, genuinely helpful content, a clean and crawlable site, and solid business details for local and product searches.

The takeaway for business owners: skip the gimmicks. Invest in real content and a healthy website, and the AI visibility follows.

That is exactly the approach we take with clients at Outlook Studios.

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

17/07/2026

Did you know you can control how AI uses your website?

OpenAI just published a clear breakdown of its web crawlers, and it matters more than it sounds. Different bots do different jobs. One decides whether you appear in ChatGPT's search answers. Another crawls your content to help train OpenAI's models. And the settings are separate, so you can choose to stay visible in ChatGPT search while keeping your content out of training.

It all comes down to a small file on your site called robots.txt. For years it was an afterthought. Now it is part of how customers find you.

If you are not sure what your site is telling these bots, that is worth a look. Helping businesses stay visible as search shifts to AI is what we do.

https://buff.ly/vXvjfKd

OpenAI uses web crawlers (“robots”) and user agents to perform actions for its products, either automatically or triggered by user request. OpenAI uses OAI-SearchBot and GPTBot robots.txt tags to enable webmasters to manage how their sites and content work with AI. Each setting is independent of...

16/07/2026

Big shift for anyone who cares about showing up on Google.

Search Console just added new reports that show how often your website appears in AI answers like AI Overviews and AI Mode. For years we tracked clicks and rankings. Now Google is showing AI visibility as its own thing.

Search Console only reports impressions, not clicks. So you can see that AI is surfacing your content, even when nobody clicks through. That is the direction search is moving, and it changes how businesses should think about getting found.

It is rolling out to some sites first before going global. If you want help making sense of what AI search means for your business, that is what we do.

https://buff.ly/NuhmESp

Home Search Central Google Search Central Blog Introducing Search Generative AI performance reports in Search Console Wednesday, June 3, 2026 Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Disc...

17/06/2026

Keywords used to be the foundation of SEO. That's changing fast.

A new piece from Search Engine Land digs into how AI prompt patterns vary by industry and what it means for your search visibility.

A few things worth knowing:

People aren't searching with keywords anymore. They're having full conversations with AI, and the content that matches how they actually talk is what gets surfaced.

In healthcare, users describe symptoms, medications, and risk factors in detail. In B2B, they're asking for comparison tables and ROI breakdowns. In ecommerce, they're bundling quality, price, and real user feedback into a single prompt.

Research from Princeton University and the Allen Institute for AI found that structured content with citations and hard data can increase LLM visibility by up to 40%.

If your content isn't built for the way people prompt AI, it's getting filtered out before anyone ever sees it.

Full article here: https://searchengineland.com/ai-prompt-patterns-industry-search-visibility-479876

21/05/2026

Google just added a check for llms.txt files inside Chrome Lighthouse, under a new category called "Agentic Browsing."

Here's the interesting part: just last week, Google said you don't need llms.txt to show up in AI search results. Now their own browser tool is flagging whether you have one.

The distinction matters. The Lighthouse check is about AI agents being able to navigate your site efficiently, not about ranking in Google Search. But it does tell you something about where things are heading.

Sites that are easier for machines to read (clean structure, stable layouts, proper accessibility) are going to have an advantage as AI tools become a bigger part of how people discover content.

Worth a read if you're keeping up with how SEO is evolving.

Please see https://developers.cloudflare.com/support/troubleshooting/http-status-codes/cloudflare-1###-errors/error-1015/ for more details.