Ionvo Group (2026)

16/04/2024

En IONVO Group, recientemente nos hemos reunido con los líderes de Aluna, Roundler y Compao para trazar el camino a seguir. Este encuentro nos permitió alinear nuestros objetivos, enfrentar los retos de la industria y reforzar nuestra determinación de innovar y crecer juntos.

Nuestra estrategia se centra en la innovación audaz, la colaboración efectiva y el compromiso inquebrantable con el éxito de nuestros clientes. Con objetivos claros y una visión unificada, estamos listos para llevar a Aluna, Roudler y Compao, así como a todo IONVO Group, a nuevos retos.

¡Juntos somos mejores!

08/03/2024

En IONVO Group, estamos orgullosos de tener un equipo donde las ocupan un número significativo de puestos dentro de la empresa.

Hoy celebramos el impacto que las mujeres tienen en nuestra industria, trayendo consigo creatividad, ideas innovadoras y un talento excepcional que realmente marca la diferencia en el mundo del marketing.

14/02/2024

¡Abraza el futuro del marketing! La IA está revolucionando la forma en que nos conectamos con nuestra audiencia y generamos resultados. 🚀
Descubre las posibilidades de las estrategias basadas en datos.

24/12/2023

Happy Holidays from IONVO Group 🎄🎁

25/08/2023

📢 Check out how social media managers are shaking things up on Threads! Embracing the chaotic energy and intimate nature of the platform, brands like Lyft and Olipop are showcasing the personalities behind their posts. They're breaking the fourth wall, interacting with consumers, and injecting a playful, first-person tone into their content. From witty jabs at tech moguls to behind-the-scenes sneak peeks, these brands are humanizing their identities and giving us a glimpse into their world. ✨💼
Threads has taken the social media world by storm! Within hours of its release, it amassed millions of users and continues to grow rapidly. Social media managers are loving the positive and upbeat environment, using it as an opportunity to engage with consumers and make their brands shine. The platform offers a fresh and exciting space where brands can let their hair down and connect with their audience on a more personal level. 🙌🗣️
Get ready for a whole new level of brand engagement! 🎉💬

09/08/2023

Ad blockers are causing billions in revenue loss, but don't fret! We've got somo effective strategies to save your ad revenue stream. 💰💪
First, understand how ad blockers work to optimize your monetization strategy. From choosing the right ad server to selecting ad formats, knowing the ins and outs of ad blocking software is key. Dive in and make informed decisions! 🚀
Next, bypass ad blocking extensions with our game-changing tactics. Adopt server-side ad insertion to seamlessly deliver ads with video content, join the Acceptable Ads initiative for user-friendly ad experiences, and embrace native advertising for a seamless blend with your content. Choose the right ad tech provider and leverage programmatic audio to target your audience without interference. 🎯🔥
Don't let ad blockers dampen your revenue potential! 🙌💼

27/07/2023

Did you know that the era of pixel tracking is coming to an end? But fret not, we've got an incredible alternative for you in this cookieless world: server-to-server tracking!
So, what's the deal with server-to-server tracking? It's a game-changing method that allows you to accurately measure the success of your online campaigns and attribute conversions to the ads that brought users to your website or app. No more relying on pixel-based tracking that's affected by browser flaws or privacy settings! 🚫✋
Ready to take your ad campaigns to the next level with server-to-server tracking? Embrace the future of tracking and say goodbye to pixel limitations! Let's ensure your campaigns soar above the competition with accurate measurement, secure data, and compliance with privacy policies. 📲🚀

21/07/2023

IONVO was at eCongress 2023 and we want to tell you about some important concepts that we brought back from the conferences.
One of those that interested us the most was that of Jordi Urbea, Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona, where he developed several ideas on the cross between digital marketing and artificial intelligence.
Here we share the highlights of that conference!

30/06/2023

Connected TV ad targeting is a complex challenge for new AVOD services like Disney+ with ads, Max's ad offering, and the ad-supported tier of Netflix. Balancing user experience and advertisers' expectations requires a careful approach. Disney is currently navigating this dance as it seeks to integrate Hulu's ad targeting capabilities into Disney+. Despite the time-consuming process, Disney is committed to doing it right rather than rushing the transition.
Integrating Hulu's less conventional ad formats, such as pause ads and binge ads, onto Disney+ proves challenging. Accommodating diverse ad formats necessitates closer collaborations between advertisers and Disney's ad server to optimize ad placements for specific audiences. Additionally, ad insertion works differently for live and on-demand content, requiring thorough testing to ensure seamless delivery of newer ad formats across viewing environments.
Disney's push for ad targeting parity is driven by the increasing demand for programmatic ads. The company aims to automate its ad sales business by expanding addressable and programmatically available inventory. Currently, more than one-third of Disney's advertisers purchase programmatic ads, and this number is expected to grow with improvements in targeting and ad format options on Disney+.
YODA (Yield Optimized Delivery Allocation), a tool within Disney's tech stack, plays a vital role in this strategy. By utilizing YODA, Disney aims to provide programmatic advertisers with equal opportunities across its entire portfolio. To achieve this, Disney needs to open its premium inventory to programmatic buyers, ultimately allowing ad targeting and formats on Hulu to be available on Disney+ both directly and programmatically.

28/06/2023

Airship's global consumer research reveals that consumers are increasingly relying on mobile apps to simplify their lives. The top reasons for using apps include ease of use, simplification of daily routines, and time-saving features. While deals and rewards are strong motivators, consumers value apps that offer convenience, speed, and simplicity.
App stores remain the primary method for discovering new apps across income levels and generations. Search engines and word of mouth also play significant roles in app discovery, with personal recommendations being influential in the UK, France, and Canada. In the US, Germany, and Singapore, word of mouth is the second most common method.
When it comes to deleting apps, freeing up phone storage and excessive in-app ads are the main reasons cited. Surprisingly, a significant portion of consumers delete apps because they have never used them. Brands must effectively communicate the value of their apps to users to prevent deletions. Improving onboarding experiences and establishing connections through email or SMS can drive app usage and retention.
First impressions are crucial, as 57% of consumers delete an app after only one or two uses. Within the first two weeks, 73% of consumers decide whether to keep or delete an app, regardless of their country, income level, or generation.

30/05/2023

Did you know that programmatic advertising is one of the dominant forces in digital advertising? Since its launch in the 1990s, it has constantly evolved, incorporating new forms of data, greater transparency and accountability, and ad personalization. Programmatic advertising undoubtedly opens a world of possibilities, and here we will tell you a little about what it is.

17/05/2023

Happy International Internet Day! Today we celebrate the incredible impact that the internet has had on our lives. As we continue to rely on technology in our daily lives, it's important to think about how we can use it in an ethical and responsible way, especially in the world of digital advertising. Transparency, user data privacy, and a positive user experience are all essential elements of ethical advertising practices. Let's work together to make sure that the power of the internet is harnessed for good, and that we use it to create positive experiences for users everywhere.

Ionvo Group