Jen Odom Studios

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Jen Odom Studios

We are an Atlanta-based, multi-disciplinary graphic design studio serving purpose-driven organizatio

Using brand strategy and design to connect people who care to causes that matter.

$Most people think branding ends with a logo.The logo is only a fraction of where the real work behind a strong brand.For...$

08/05/2026

Most people think branding ends with a logo.

The logo is only a fraction of where the real work behind a strong brand.

For Vocare Wealth Advisors, we created a comprehensive brand guide
that defines how they think, speak, and show up—consistently.

From messaging → to tone → to visual ex*****on,
this becomes the foundation for every decision they make moving forward.

Because a strong brand isn’t just DESIGNED.
It’s DEFINED.

If your brand still feels inconsistent…
it’s probably missing this layer.

→ DM me “GUIDE”

06/05/2026

Vocare Wealth Advisors is helping people pursue retirement with purpose.

Not wealth for wealth’s sake.
Wealth for what matters.

Reimagining retirement as a more meaningful chapter.

Vocare Wealth Advisors
→ Retire on Purpose

There is simplicity in the mark—
with growth symbolized by a leafed branch.

The serif typography brings a sense of professionalism and trust,
positioning the brand with quiet authority.

The color palette reflects both stability and growth—
an executive navy paired with a deep, grounded green,
with gold accents signaling a high-touch, thoughtful experience.

Every detail works together to reflect who Vocare is
and how they serve.

What are the details of your brand reflecting about your organization?

03/05/2026

Helping people retire INTO something on purpose,
not just FROM something by default.

The story starts with the name.
Coming from the Latin—“to call,” Vocare is the root of vocation, purpose, and advocacy.

Vocare Wealth Advisors was built on a belief:
retirement isn’t just a financial milestone—it’s a meaningful transition.

Founder Albert Wu and his team are creating a different kind of experience—
one centered on clarity, trust, and thoughtful guidance through every stage of life.

They help clients prepare for retirement with a holistic approach—
integrating tax strategy, estate planning, retirement income, and wealth planning into one personalized plan.

Because when your finances are aligned,
you’re better positioned to step into what comes next with confidence and purpose.

Retire on Purpose.

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This is the kind of work I love doing—
helping brands move beyond what they do
and into what they mean.

If your brand still sounds like everyone else…
it’s time for a different conversation.

→ DM me “BRAND” and let’s talk.

28/04/2026

The Lift Up Girls icon brings several ideas together in one mark.

The visual references the trades the women learn, the interwoven support system built around them, and the beauty, strength, and hope that emerge through healing.

24/04/2026

Lift Up girls needed a way to explain the need and their unique solution in a way that donors could understand and get involved. They also needed a way to accept and track donations so that donors felt invovled and have a bigger impact in Uganda.

We chose Squarespace for its ease of use. Together, we partnered to build the brand in their digital space online so that the Lift Up Girls staff could easily update the site as needed.

Our goals were to create excitement about the work being done there rather than use fear tactics.

American Director, Perry Johnson, said this about working together: "[Jen] did a fantastic job with our website...."

22/04/2026

Across Uganda, thousands of young mothers are trapped in poverty and shame. Lift Up Girls walks beside these vulnerable women to provide wrap-around care and vocational training that restores their physical, emotional, and spiritual health, helping them rise and restoring hope, dignity, and faith.

While this scrappy non-profit had been making a difference in Ugandan for several years, they needed a message and identity that could help donors quickly see the mission, trust the work, and join the impact.

More to come!

13/02/2025

Beth Bennett facilitates soul care for ministry leaders so they can lead from abundance and inner joy rather than duty and burnout.

Not only is her icon an abbreviation of her first and last name but is also a symbol for her work as a guide who comes alongside hurting leaders who are stuck in a cycle of duty, obligation, and shame. These leaders know how to be good to others but don't know how to listen to or be good to themselves.

Beth seeks to restore a healthy view of oneself and their work, realized just have valuable and treasured they are a children of God.

For more information about spiritual direction, contact Beth. If you know of a ministry leader who could use this type of guided heart work, contact Beth.

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Hi, I'm Jen Odom, a strategic brand designer who helps nonprofit leaders have bigger impact with more brazen brands. Are you called to do something that is bound to fail lest God be in it? Let's set up a call to see if now is the time to take courage and face that call to build a brazen brand!

10/02/2025

With the desire to launch a new podcast, nonprofit consultant Beth Bennett and I began conversations around serving nonprofit leaders who were burned out, who had lost focus of why they began ministry, who were disappointed and discouraged and didn't know how to get their flame back.

For Beth, she had found a new practice called Spiritual Direction where coaches listen more than they talk, where they walk alongside and ask meaningful questions rather than dictate direction.

With YEARS as a pastor's wife and ministry leader as well as a nonprofit coach and mentor, Beth is noticing a gap in care for ministry leaders. The men and women she worked with were losing steam, exhausted. And as a result, they were really struggling to continue in the work they once LOVED. Her workshops and tool were great for the organizations but were doing nothing for the leaders leading them.

She had been there herself. Through guided discussions and prayer, she rediscovered her passion for ministry and now wants to help others do the same.

If you know of a ministry leader who is struggling, DM me. I'll get you connected with Beth and her community. She leads retreats to refocus as well as 1-to-1 coaching and cohorts.

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Do you have an idea churning within you? Are you wanting to build your authority online with a new book, a podcast, mastermind, or launch a speaking circuit? Let's discover if now is the time to build your new platform to bring about a positive change in this world.

06/02/2025

Final rehearsals are underway for 's Beauty and the Beast show this weekend. This HAS to be my favorite show title design yet!

We tried something different this time by condensing the year's worth of performance graphics into a more compressed delivery, and it worked beautifully. For the 2 major shows, I designed:

• title,
• the overall look and feel with supporting design elements,
• digital promotional images (including social, web, and email images),
• poster(s)
• postcards,
• basic design for the program (with details to be inserted later), and
• apparel

How this helped my point of contact:
• Decisions were made more quickly because we got all the decision-makers into one zoom room to review and approve the design WITHOUT my gal having to chase everyone down!
• We went to print faster. With everyone approving the design that day, we were able to sent the postcards to print the very next day.
• With the design already done and approved, she could move on to other responsibilities.

If you're local, come see the show! You can grab tickets at the door!

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Hi, I'm Jen. I build brazen brands for purpose-driven organizations using holistic design so you can have a bigger impact. If you are a founder looking for clarity and confidence in your brand, DM me. Let see if we're a good fit to take your brand to the next level.

05/02/2025

Non-profit monthly-giving expert, Dana Snyder of and I teamed up to produce a workbook for her upcoming mastermind. I don't know about you, but having all of my notes and exercises in one place is SUPER helpful!

The look and feel needed to be an extension of her brand, since participants will be using her 2024 book alongside their discussions. The workbook will also be made available for her book readers who need a written companion to their reading.

Dana is blazing trails in regards to recurring giving. If you are a nonprofit leader or board member who is looking to create a recurring-giving program, look no further than the insights Dana has compiled in her latest book, "Monthly Giving Mastermind." She is also hosting a Monthly Giving Summit coming up at the end of the month where she's bringing in inspirational leaders to share of their success.

Here's a glimpse at what we created together.

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