09/02/2022
Email can be life changing like that? Yep... and accidentally make more sales too (if you want).
We're decades past the days when "you've got mail" was life changing.
Most email gets ignored. Unanswered. Buried along with the pearls of wisdom and sales pitches we send.
25% open rates and 2% click thrus, are industry "standards"... actually those are "best case" in most cases.
But let's dream a bit and visit email's "Never Never Land" for a sec.
What if email did things like this...
✅ Caused open rates to INCREASE after the welcome email.
✅ Makes sales with a "hey do you want this" kind of easy.
✅ Earns 110% clack thru rates because they clack more than once to make sure they don't miss anything.
✅ Causes such a profound impact in someone's life that there's a clear BEFORE and AFTER state..
✅ Gets nearly everyone (89% as of today) to open every single email in your core email sequence.
WITHOUT...
❌ Resending to unopens (because EVERYONE opens the first time you send the email).
❌ Getting email lost in a black hole of deliverability issues... because clients reply, engage and demand ESPs to deliver your emails.... (domain reputation stays PERFECT).
❌ Debilitating "subject-line-trauma"... doubting whether the hook or subject line is good enough... maybe you didn't brainstorm, research, or customer avatar enough... (everyone opens your emails no matter what the subject line is).
❌ Trickin' in order to get 'em clickin'... messing with the CTAs and email format to get the clack... (they clack anyways no matter what the anchor text says).
Too good to be true?
Go here to see proof: https://emailalchemy.com/workshop/
Might be safe to assume that the general experience with email marketing is that it's "never never" quite like that?
(is that funny? LOL prolly funny not funny because I know how much pain email marketing can cause).
What if email did ALL of those things? In real life?
I'm 'lucky' to say, that THAT is exactly how it is for me.
But luck has nothing to do with it.
How I do things is DIFFERENT and weird (which means not for everyone)...
and generally the exact opposite that everyone else does (which is also why it works).
I'm certain you'll have your people waiting by their phones until it wiggles, dings and lights up with a notification that bears your name.
I'm not perfect and I can improve a lot of things in my business but there are a few things I've nailed down purty well.
One of them is doing email in a particularly weird way that gets results that aren't supposed to be impossible.
Like iOS 15 killed open rates by inflating them.
My open rates didn't change, at all... because everyone was already opening my emails.
"Hey Seth, but do you make sales?"
Uh course I do. How can you not make sales when your emails are addicting, uplifting and life changing?
BUT the currency I care about most is NOT sales.
It never has been, else I never would have figured any of this stuff out.
Literally had to do s**z rare few would be willing to do for the sole purpose of changing lives, and at times, that did sacrifice sales and I risked everything to do it.
Figured out its actually quite simple:
😇 Change their lives in a particular way firstly, and you'll have their attention and trust to make all the sales you want, secondly.
I know LOTS of people who make MORE sales than I do.
S**z... you'll probably make way more sales than me using this stuff too.
But I dare you to find anyone who goes deeper into the heart of their customers with plain ol' email.
Just over here hoping you have room in your marketing library to learn how I do that.
Guess you could say I'm clearly not the "squeeze ever last drop" from your email list kinda feller even though I've accidentally hit $575 LTV from FREE participants in my little email never never land experience.
Maybe that's peanuts to you, but doesn't care.
Why am I teasing you with this?
Well, for finally, it ain't going to be a tease any more.
For the last 10 years I've kept this stuff quiet as I've just honed the craft and beat on it incessantly.
I've only shared some of the strategy ONCE. And only kinda, in a short hour-long presentation at a mastermind that ran $60k/year to participate.
I just haven't wanted to because I LOVE teaching personal growth stuff... and tbh I got hung up with all the "so and so makes more sales than I do so I'm not good enough" stuff in my head. I'm human still.
But a few nights ago, last Tuesday, I had one of my classic 3:14am wake ups. (See Exodus 3:14 for context)
It's time. And I'm burning up inside to teach it.
Since I do what I'm told by the head office...
I'm putting together a group of people who are curious about this stuff and want an entirely different way of doing email, making deep impact and stacking sales (small, mid, high ticket... doesn't matter).
We'll make a virtual day of it.
EVENT DATE: Wednesday the 16th of February.
STARTING TIME: 7am PT / 10am ET
We will go as long as it takes.
There will be a recording if all the tech works properly.
Not sure what to call it, but for now....
Never Never Land Email Workshop™
Don't throw rocks, but I didn't want to make this expensive.
Making it $99 bucks if that's okay?
==> https://emailalchemy.com/workshop/
Don't be alarmed, the link will be to a bare nekkid web page with all the details and some more proof if you care for that kinda thing.
Really, really really, hope to see you there.
This will be super fun.
P.S. It is unlike me to not have any fancy automations set up, but that's what's up right now. I'm going with the flow, and you'll be the benefactor of an entire day's training for just $99.
P.P.S. Of course I'm going to make a product out of this and it'll never be this cheap ever ever ever ever again. So really it's the Never Never Never Ever Again Email Workshop. Don't sleep on it.
