You see vs what I see 😉
The process of creating a brand is tedious. And extensive. We try one way, then another, then another. We try combining a few options because maybe that combination will be a winner.
Here’s a little BTS of the logo design process for @abbswithabsfitness that we created in our 1 Week Brand Intensive offer.
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#shanijaydesign #shanijaycreative #bts #colorpalette #rebrand #branding #brandandwebdesigner #branddesigner #webdesigner #fitnessrebrand #boutiquedesignstudio #brandingstudio #vibrantcolors #highlevelexperience #clientexperience #feminineconfidance #brandintensive #shopifydeveloper #woocommerce #luxuryselling #sellonline #onlinestore #webdesign #uxdesign #graphicdesign #visualdesign #wordpresswebdesign #webdesigninspo #mobilefirstwebdesign #luxuryexperience
I’m a brand designer- I’ll forgo making homemade babka for a branded Purim Basket 😂. Harry Potter fans- this one’s for you! Loved seeing all the HP Junkies (including my husband and kids!) excitement over these Hogwarts themed treats.
True, I could’ve just given jelly bellies, a bottle of beer, and a bag of nuts and called it a day, but the effect would not have been the same, although the contents wouldn’t change.
When I was up late designing and sourcing the labels and cards for our package, my husband turned to me and said “Shan, why are you making yourself so crazy with the designs?”. Here’s why⬇️ (aside for the fact that I’m a brand designer 😂).
I wanted our package contents to be instantly recognizable as Hogwarts treats. I didn’t want people trying to guess the connection or theme. HP fans also get super excited from anything related to the series and I wanted to be able to give them that experience; an experience where they want to pour over the details because it’s fun, and intriguing, and thoughtful. I wanted them looking a little bit longer.
That’s the power of branding for you. Creating an experience that draws your audience in, touches on emotional connection. Leaves a lasting, truly memorable, impression.
Curious what a thoughtful brand identity could do for your business?
Let’s chat in the DM’s or inquire in the link in BIO
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#shanijaydesign #theprimrosecreative #colorpalette #purim #branding #brandandwebdesigner #branddesigner #webdesigner #harrypotterpurim#boutiquedesignstudio #brandingstudio #shopifydeveloper #woocommerce #luxuryselling #sellonline #onlinestore #webdesign #uxdesign #graphicdesign #visualdesign #harrypotter #wordpresswebdesign #webdesigninspo #mobilefirstwebdesign