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Marketing For All Business Sizes
✨ Growth-focused
✨ Result-oriented
✨ People-centric

08/03/2023

Today, on International Women's Day, we stand with women across the globe in solidarity and support. As a Latin women owned marketing agency, we are committed to elevating and amplifying the voices of women from all backgrounds. Let's work together to break down barriers, challenge stereotypes, and create a more equitable world for all. Happy International Women's Day from LUMAR Marketing!

05/12/2022

Creating a well-executed PPC campaign can be the game changer for your business. More and more businesses of all sizes are putting their marketing dollars into paid ads because the results coming from these campaigns is worth every dollar spent.

To be ahead of your competitors you need to focus on driving the most efficient conversions by optimizing your campaigns across various dimensions. A good campaign will drive high-quality impressions, turn clicks into conversions, and help grow your business.

Successful PPC campaigns require you to commit ample time and resources to monitoring and tracking performance, as well as building and testing different strategies. If you don’t take the time you won’t see the results. Need someone to help you optimize your PPC campaigns? We can help you.

15/11/2022

A buyer persona is an abstract depiction of the ideal customer, founded upon both qualitative and quantitative data from market/competitor research and existing customer profiles.

Knowing your target audience is the basis of all marketing and product development and understanding all different aspects of your buyer persona makes it easier to decide where to guide product development, what kinds of content to create, how to follow up on leads, how to deal with some matters related to customer acquisition and retention, etc.

In marketing terms, insights from defining buyer personas are used to craft more relevant messaging, tailor content strategy based on the persona’s buyer’s journey, and create highly focused and more personalized brand experiences.

If you’d like an easy template to use to define your buyer persona, DM us with your email and we’ll send it right over to you 😊

31/10/2022

Halloween is one of those festivities everyone wants to be a part of, and best of all, it’s an all ages affair.

There are so many ways your business can use this holiday to its advantage but here are our top 5 marketing ideas for Halloween!

24/10/2022

According to the 2021 CMO Survey, organizations spend between 10.4% and 13.7% of their total company budget on marketing, although that number varies a bit from industry to industry it’s a good idea of how much you should be spending on your marketing. It’s important to consider that new businesses (less than 5 years) should increase that percentage to up to 20% until they become fully established.

Once you have a good idea of how much a new lead costs you and how many of those leads you’re likely to convert into customers it will be much easier for your to build your marketing budget around those figures and realistically achieve your goals. To figure out which channels are paying off the most, and where to place more of your budget, you’ll need to track attribution to see where your leads are coming from. Even though it’s often impossible to attribute a single channel for an incoming lead, good analytics tools can help you determine which channels perform consistently well and which ones are a waste of time and money.

It is also important to factor other marketing costs into your budget such as automation tools, overhead costs, ad management fees, agency fees, etc. but that’s a topic for another post 😂

If you’d like an easy way to calculate your marketing budget using the formulas discussed in this post, DM us and we can send you a quick cheat sheet with these formulas for your future use.

19/10/2022

JUST START.
Most people panic about results, focusing on hurdles instead of looking for ways to avoid them. And that panic and fear stop them from just starting.

Instead of sitting and waiting for the right moment, why not simply start?Why not create the perfect moment by just getting started? You will automatically find ways to achieve it.

13/10/2022

Hiring a marketing agency Vs. an in-house team can be a greater long term investment for your business and its growth. But this doesn’t mean that you can’t have both!

Most businesses find themselves to accomplish greater success when they have an in-house marketer focused on the sales and marketing objectives working alongside a marketing agency that helps them continue to scale the business upward at half the cost.

If you’re looking to expand your marketing team or start one, consider what your options are and what will be most beneficial to your ultimate goal.

If you’re unsure of the cost of these services, feel free to DM us so we can better assist you with a personalized package that better fits your needs.

10/10/2022

Starting off this Monday morning like…😂
Have a great week everyone!

04/10/2022

We’ve all been there 😂

03/10/2022

Creating brand awareness is an essential part of every business, however, using the right tools to do so can get very pricey.

As a small business, every penny counts and if hiring a marketing agency is out of your current budget, you can still stay ahead of your competitors by using these FREE marketing tools.

27/09/2022

Billions of people everyday search for information in Google. Although SEO can be a little complicated to understand and can cost a pretty penny, Google My Business is an easy and free tool for all business sizes to become more visible to their potential customers.

Google has maintained its spot as the most popular search engine worldwide. In fact, Google receives about 5.6 billion searches EVERY DAY and a large percentage of the searches are of local intent, meaning, of people looking for places “near them.” Taking advantage of this tool can make a huge difference in your daily sales and inquiries.

Want more information or tips on best practices? Don’t hesitate to DM us 😊

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