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We are a digitally-savvy public relations company partnering with nonprofits and brands dedicated to making the world a better place.

21/03/2022

Greg Hakim writes, “Ask yourself: What’s the single most important business objective you are trying to drive through media relations right now? If the answer has anything to do with visibility, website traffic, competitive share of voice, message pe*******on, etc., you’re not thinking big enough.”

Read the entire article from PR Daily here:

Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much. Awareness. We sell it. Clients want it. Executives crave it. And it makes the PR world go round and round. But awareness for the sake of awareness has never been enough....

07/09/2021

Need some inspiration to get more creative and stay relevant with your messaging?

Check out this article from PR Daily about how America's iconic greeting card company stays creative:

An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging. 111 years ago, Hallmark founder J.C. Hall left a small town in Nebraska and set off for Kansas City with a shoebox full of postcards and a dream to keep Americans emotionally...

31/08/2021

Forbes Contributor, Serenity Gibbons, asks entrepreneurs, "What good is a brand if no one wants to buy into it?"

Read her tips for creating a successful brand pitch and the full article from Forbes here:

Your company may be the next big thing, but if you can’t effectively sell it to consumers, investors, and influencers, you’re in a load of trouble.

24/08/2021

Ryan Jordan from PR Daily writes, "Knowing what your brand stands for and its purpose is paramount in successful marketing campaigns. But deciding how to tell that story is where the rules of a new era apply."

Check out the entire article on visual storytelling and your brand here:

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start. You eat with your eyes.” I know, I know. I promise I’m not casting judgement on you, I’m just stating a fact. Long before food ever hits your tongue, you make a decision to eat [.....

17/08/2021

"Some days a little healthy competition can keep you on your toes. Other days, it can knock you off your feet."

Stephanie Burns gathers some great advice from Kelly Wackerman, creator and co-founder of theLONDONmethod, a barre fitness class. Read the entire article in Forbes here:

Some days a little healthy competition can keep you on your toes. Other days, it can knock you off your feet. With rivalry this fierce, it can feel impossible to get the attention (and the dollars) of paying customers who have so much variety to choose from.

10/08/2021

"For many entrepreneurs, securing new clients can feel like a never-ending struggle. Ever since the pandemic began in early 2020, many entrepreneurs have been saying it’s even harder to turn prospects into customers, especially when they are virtual visitors."

Can you relate?

Read this article from Forbes here:

Are your sales numbers trending southward? The secret to bringing in great numbers lies in adopting three powerful upskilling strategies.

03/08/2021

Looking to increase your LinkedIn following? Check out this article from PR Daily here: https://www.prdaily.com/3-acronyms-to-give-your-linkedin-more-l-u-v/

Who doesn’t want to grow their LinkedIn following? Here are three tips to boost your reach on LinkedIn. Whether you want a stronger presence LinkedIn for your career or for your company, here are three quick story-mining hacks to help you punch up your profile or business page. They can also be us...

27/07/2021

What words would you add to this list?

Read the full article from PR Daily here:

They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors. (Definitions and ...

20/07/2021

How are you creating a culture of innovation?

Alison Coleman writes: "creativity is not the preserve of a handful of talented individuals, but the result of a combined effort by a team supported by a culture and mindset of innovation that has been established in their organization."

Read the full article from Forbes here:

In a rapidly-changing world, innovation is the key to survival for startups. And it’s about much more than developing the next game-changing idea; innovation is fundamental to problem solving, increased productivity and staying one step ahead of the competition.

13/07/2021

"If you want to really leverage social media to your advantage as part of your career as a solopreneur, you have to learn to build a true emotional connection with your audience."

Read the full article in Forbes for some great insight into using social media to build your business.

It's one thing to build a sizable following on your brand's social media channels. It's yet another, however, to create (and maintain) an emotional connection with each of them. Many have tried; most have failed. Fortunately, though, there are ways to make this happen — here are three of 'em.

06/07/2021

Read about these 6 common AP style mistakes and how to avoid them in this article from PR Daily: https://www.prdaily.com/6-writing-mistakes-to-avoid/

An AP Stylebook insider shares some of the mistakes that most undermine a writer’s credibility. [Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. Learn more at www.ragantraining.com] PR pros have always battled to catch rep...

01/07/2021

Avery Blank gives great examples of how to find purpose in your work from home. She writes: “Your career advancement can hinge on doing meaningful work. If the purpose is not apparent, make it clear to yourself.”

Read the full article from Forbes here:

Working remotely can sap your feeling of connectedness. While you may not be working in the office, you can still feel like you are making an impact.

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