Influ2 ABM Platform

25/05/2022

Although ABM best-practices are still important, basic ABM can't deliver the level of nuance and sophistication that's required further down the funnel. To be more effective at that stage of the journey, your marketing needs to be relevant for the individual buyer's context. Check out how Buying Group Marketing can help you.
https://www.marketingprofs.com/articles/2022/46768/beyond-abm-why-you-shouldnt-spread-marketing-messages-like-peanut-butter

Traditional ABM strategy becomes less effective as you move down the funnel. Buying group marketing, or BGM, can be the solution.

22/05/2022

“Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of clicks and traffic to our site,” said Kuperstein, “However, the data could not confirm if we were connecting with our personas or really just anyone from a target account.” – Ken Kuperstein, One Door’s Director of Marketing on their Media initiatives before using Influ2.
Learn how One Door used Influ2 to get more traction in their campaigns.

https://martech.org/targeting-b2b-personas-in-the-right-channels-to-optimize-campaigns/?utm_campaign=PR%2022&utm_content=188067420&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

One Door improved campaign engagement by meeting their customers where they are.

19/05/2022

Enter Buying Group Marketing.
Join Nirosha, VP of Marketing from Influ2, who explains why Buying Group Marketing is the future.
https://hubs.li/Q013PBGx0

Take your ABM strategy even further with the next big thing in B2B marketing. Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing working toge...

16/05/2022

“For example, for one of our one-to-one campaigns targeting Autodesk, we took a 3D
rendering of a T-Rex from their website and slightly altered it. Along with the altered
image, the included messaging was, “Hey Autodesk, we heard you value precision.” This
created the connection between their dedication to the quality of their products and
related it to the quality of Influ2’s ad targeting. This caught the company’s attention and
showed how Influ2 could help them.” – Dmitri Lisitski on how to succeed in the new era of B2B advertising
ttps://www.demandgenreport.com/resources/reports/what-s-working-in-b2b-advertising-b2b-advertisers-overhaul-targeting-identification-processes-implement-engagement-metrics-ai-for-account-based-advertising/?utm_campaign=Demandgen%20Reports&utm_content=188067958&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

Although Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%...

12/05/2022

“Before Influ2, we were showing ads to targets that our salespeople weren’t talking to and this was due to a misalignment between sales and marketing.”

Amplitude’s Marcus Akerland has been phenomenal by supporting and Influ2. Thank you, Marcus!

Find out more for yourself about how Influ2 can help in this demo 👉 https://hubs.ly/H0-S65F0

09/05/2022

“B2B companies are fighting for buyer and account attention in an oversaturated digital world and advertising remains a key strategy to gain that attention. But the rules of advertising have changed, as buyers demand relevant and personalized communication from brands.” - Dmitri Lisitski describes the new rules of B2B advertising.
https://www.demandgenreport.com/features/industry-insights/the-new-rules-of-b2b-advertising-influ2-ceo-discusses-the-power-of-ad-targeting-personalization/

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic...

06/05/2022

We're excited to formally announce our $8M Series A. Led by U.S.
The investment will fuel Influ2 to build its vision for Buying Group Marketing ( ): https://hubs.li/H0-fzfP0

contains a buying group that performs decision making. Buying Group Marketing works to discover and engage with these groups of critical decision-makers.

Through usage of our Person-Based Advertising (PBA) solution, Influ2 is creating an end-to-end platform for . In conjunction with our existing ad solutions, Influ2’s improved platform will display more advanced engagement analytics. These will provide users with the ability to deliver an experience that is superior to customers throughout the purchase journey.

B2B marketers are empowered with the ability to access key decision-makers at their target accounts and assist businesses in achieving greater precision throughout their programs.

We incredibly gracious for all of our investors and customers! We are exhilarated to lead the evolution of the space!

Based on our person-based advertising solution, we're building an end-to-end buying group marketing platform. Subscribe to get the updates!

29/04/2022

“As we begin to move into a post-pandemic world, driving growth will continue to be of the utmost importance. For while many will return to their offices, the structure of work has forever been changed, and peoples’ approach to growing their businesses will have to change as well.” As our world continues to evolve rapidly it is key that businesses adapt accordingly. In the article below serial entrepreneur and CEO and co-founder of Influ2, Dmitri Lisitski provides some of the top survival tips for our new world!
https://www.forbes.com/sites/forbestechcouncil/2021/05/11/survival-advice-driving-growth-in-a-work-from-home-world/?sh=440a4a484320

With more people working from home, now is the time to learn how to operate in a radically digitized world.

22/04/2022

Influ2 recently was announced as a Gold winner by Association of Marketing & Communication Professionals for its ‘New Reality’ Account-Based Marketing campaign on Marcom Awards.

To dive into how their campaign reached an outstanding 581% ROI through focusing on Buying Groups using their funnel on MarTech Series, read this article here 👉 https://hubs.li/Q010TfZv0

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI.

15/04/2022

Are you intrigued by the ABM campaign that achieved 581% ROI? If you didn’t catch it at the recent Gartner Symposium, check it right here 👉 https://www.youtube.com/watch?v=pAyvnS44Hts
Nirosha Methananda, VP of Marketing, and Daria Ivanova, Head of ABM, go over the fundamental principles of success along practical examples that will help you succeed!

Influ2 has always 'drunk its own champagne' using its platform for ABM. When COVID, thrust B2B marketers into a digital only world, Influ2 wanted to make the...

26/03/2022

How to survive in the competitive tech space? 15 experts from Forbes Technology Council including CEO of Influ2 Dmitri Lisitski share best steps to take to ensure your tech startup successfully breaks into the competitive tech industry. https://www.forbes.com/sites/forbestechcouncil/2021/06/17/15-tips-for-starting-a-new-tech-company-in-a-crowded-marketplace/?sh=69ea767826b9

Standing out from an ever-growing crowd dominated by global giants definitely presents a challenge for companies new to the industry.

19/03/2022

What should a marketing funnel look like? If you have any thoughts, share them with us below! 👇

In the meantime, here is a funnel developed by the CEO and founder of Influ2, Dmitri Lisitski. Check out his funnel and his story in this article on the B2B News Network! 👉 https://hubs.li/H0XnFWp0

By Dmitri Lisitski The arrival of the digital age gave B2B organizations the ability to assess marketing effectiveness in a new way. Marketers began using interaction with digital content as an indicator that a prospect had morphed into a marketing-qualified lead (MQL), ready to be handed off to the...

13/03/2022

Marketing to Tech Pros highlights our exciting collaboration with One Door as we look to “boost One Door customers’ ability to create relevant content, distribute it to the correct networks, and monitor performance feedback.” https://m-2-t.com/one-door-partners-with-influ2-invests-in-person-based-advertising/

The partnership enables people-based advertising, which focuses on creating personalized interactions with target audiences.

19/02/2022

Marketing to Tech Pros has featured our One Door case study: “Person-based advertising is a strategy that targets actual people rather than accounts to ensure personalized interactions and outreach. With the new partnership, One Door enhances its ability to reach target audiences with valuable information, filtering out unnecessary contacts from lists.” https://m-2-t.com/one-door-partners-with-influ2-invests-in-person-based-advertising/

The partnership enables people-based advertising, which focuses on creating personalized interactions with target audiences.

11/02/2022

“It might be called ‘account-based marketing’ but ABM is really an account-based strategy. And that strategy hinges on aligning and partnering with sales.” – Drift on ABM, digital marketing, and aligning sales and marketing.
https://www.drift.com/wp-content/uploads/2020/06/The-Art-of-ABM.pdf?mkt_tok=MDIxLUtVQy05NzQAAAGApM9YKlQwza3-BCMtpqDnOaYM_IxLikTup_rTLZt9z2bdepVX4jd4HuSOHyj_33wVD0mYstIcABNrgitPnzQ2pEeVPjaNrCqlOT3BlqUY9nw

04/02/2022

“Person-based marketing (PBM) allows us to show ads to specific people and know who is engaging with our content name by name. Literally :)” – Marcus Akerland,
Amplitude’s senior manager of performance marketing.

Learn more about how person-based marketing with Influ2 allowed Amplitude to show ads to specific people and discover who engages with their content by name, achieving 5.6x ROI over 3 months: https://www.person-based-marketing.com/pbm-amplitude

Influ2 helps enterprises to build relationships with specific decision-makers

28/01/2022

Learn how an $11B business successfully got 273 engaged in-market decision-makers after only two ad campaigns with Influ2.

NVIDIA shares their person-based marketing journey:
https://www.person-based-marketing.com/pbm-nvidia

Influ2 helps enterprises to build relationships with specific decision-makers

20/01/2022

Hello and welcome! If you’re looking for a unique marketing solution, you’ve found the right place.

We are Influ2, the first person-based advertising platform.

Influ2 assists you in targeting your audience on a personal basis, the same we reached you.
Instead of targeting general accounts, you can now target specific groups and people with Influ2.

Within our platform, you will be able to target B2B audiences as well as find new people and connect with your company’s existing prospects and clients.

Influ2 can reach your clients across any social media or display network.

Schedule a demo of Influ2 today!

13/09/2021

Marketing has taken on a number of traditionally sales-oriented tasks, such as converting new leads from social media, email marketing, and tracking actionable website visits. And, similarly, Sales are now using these channels to gain deeper insights into the buying behaviors of prospects and customers.

Find more on the cooperation of Sales and Marketing teams in the article below:
https://martechseries.com/content/why-an-evolved-funnel-is-personal/

A unified funnel allows sales and marketing to talk to the buyer at every stage of the funnel, thus nurturing prospect relationships

03/09/2021

Many businesses live on the edge and try to adopt new practices to survive in a work-from-home post-pandemic world. Here are few tips that you may find useful:

https://www.forbes.com/sites/forbestechcouncil/2021/05/11/survival-advice-driving-growth-in-a-work-from-home-world/

With more people working from home, now is the time to learn how to operate in a radically digitized world.

20/08/2021

The future of communication technology: few words from our CEO Dmitri Lisitski online marketing and advertising campaigns on Medium:

https://medium.com/authority-magazine/the-future-of-communication-technology-dmitri-lisitski-of-influ2-on-how-their-technological-8c58cf2696bb

An Interview With David Liu

18/08/2021

How does our platform works and how your ABM strategy will benefit from using it? Find out in the article:

https://martech.zone/influ2-person-based-abm-ad-targeting/

Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people

16/08/2021

We are excited to unveil our new Audience Discovery feature - learn more in an article below

https://www.demandgenreport.com/features/news-briefs/influ2-unveils-new-audience-discovery-capabilities/

Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based on a user’s ideal...

12/08/2021

Once marketers hand off a qualified lead to the sales team, it's chalked up as a job done. That's a mistake. At that early stage in the sales process, there is so much more to do.

Get fresh ideas from a recent article on MarketingProfs 👉 https://hubs.ly/H0TXf4G0

10/08/2021

The world is changing rapidly, and so does marketing strategies.
How person-based marketing became an evolution of ABM — find out in the article below.

https://martechseries.com/mts-insights/interviews/martech-interview-dmitri-lisitski-co-founder-ceo-influ2/

Dmitri Lisitski is co-founder and CEO of Influ2, the first person-based marketing platform for B2B companies. A serial entrepreneur with 20 years experience in online marketing and advertising, Dmitri has successfully launched, managed and advanced multiple IT-powered companies in the U.S. and EU ma...

09/08/2021

What is person-based advertising, and why is it more effective than account based marketing: push ads for the right people at the right time.

https://streetfightmag.com/2021/05/17/what-is-person-based-advertising/?mc_cid=667b0b9d22&mc_eid=0c89d3f3c6 #.YKJqU6pKjze

Influ2 is pioneering person-based advertising in the B2B space, bringing the personalization of consumer marketing to the B2B setting.

06/08/2021

In a market filled with endless noise, building demand for a niche product is challenging. Even so, ProfitWell’s Head of Growth managed to increase buying group engagement by 40% 🤩

See the case study on our joint session at B2B Marketing Exchange 👉 https://hubs.ly/H0TpVjX0

05/08/2021

Launching a business in a crowded marketplace? Then our founder's advice on Forbes can be helpful to you:
https://www.forbes.com/sites/forbestechcouncil/2021/06/17/15-tips-for-starting-a-new-tech-company-in-a-crowded-marketplace/?sh=128e87e526b9