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In PodABook, we supply an all-in-one Podcast Marketing solution for authors during their book promot

Our strategy is based on -
1) The best research techniques out there.
2) Phenomenal business relations skills.
3) The infinite opportunity within web-design done right.
4) The power of data & implementation of it.
5) The trial & error we've had with other clients.

15/12/2020

Tom Watson, the founder of IBM, was asked what he attributed the phenomenal success of IBM to. That was his answer -
"
IBM is what it is today for three special reasons.
1️⃣ The first reason is that, at the very beginning, I had a very clear picture of what the company would look like when it was finally over. You might say I had a model in my mind of what it would look like when the dream–my vision–was in place.
2️⃣ The second reason was that once I had that picture, I asked myself how a company that looked like that would have to act. I then created a picture of how IBM would act when it was finally done.
3️⃣ The third reason IBM has been so successful was that once I had a picture of how IBM would look when the dream was in place and how such a company would have to act, I then realized that, unless we began to act that way from the very beginning, we would never get there.
In other words, I realized that for IBM to become a great company it would have to act like a great company long before it ever became one.
From the very outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template.
At the end of each day, we asked ourselves–
🏆 How well we did
🏆 How can we close the gap
"
Can you resonate❓.

14/12/2020

Creativity Is Intelligence Having Fun.
– Albert Einstein

How do you fulfill your need to be creative?🤔

11/12/2020

Quoted from Balarin's book "The Secret Army"
DON'T DEFINE YOURSELF IN THE CONTINUOUS PRESENT
There are many novelists – and doubtless, many other people with varied and interesting goals – who define themselves in the continuous present. They are writers precisely because they are writing a novel: always writing, never ‘finished writing’, never ‘have written’.
There is a huge risk that if we spend so much of our lives being too afraid to finish something, to commit to getting the job done – no matter how good or bad that job might be – we end up in a perpetual never-never land. Never finished, never quite confident enough to get to an end product.
Well, the thing is, no-one is ever going to give us permission to finish our thing, whatever it is. That’s entirely up to us. We need to give ourselves permission.
Don’t wait until it’s perfect. Just get it done.
Here’s the formula of ‘ing’ – insert appropriate words:
Stop being a Y (insert noun here) because you’re Y-ing (insert
present participle), be a Y (noun) because you have Y-ed/en (past
participle).
For example,
Stop being a writer because you’re writing. Be a writer because you have written.
________________________________
SHARE: What are your thoughts?

10/12/2020

"Discretion is the enemy of order, standardization, and quality."
– Theodore Levitt, Marketing For Business Growth
_________________________

09/12/2020

Have a Systems-dependent business, not a People-dependent business.
– Michael E. Ge**er
What is the best book you read about systems❓.

.esstip

08/12/2020

❓QUESTION❓ - Blake Schofield
"Your thoughts on podcast transcriptions and how to best utilize them for your show?"
___________________________
Here's my answer to Blake's question⬇️
"
GREAT QUESTION
Reasons why do you want to have a podcast transcription⬇️.
a) The way easiest to create written content, simply copy-paste parts that were keys, and repurpose.
b) Subtitle video/audio clips with EASE to create engaging content.
c) It maximizes your SEO reach.
d) It allows busy landers to make an EASY decision whether to listen or not.
e) It opens more & better collaboration opportunities(having a transcript positions you as an expert – you make your content easy to consume).
AND MORE
Many people will structure a blog-post template & add parts from the transcript for each episode. For example –
___________________________
Title
Subtitle
Intro
Question #1
Question #2
Question #3
Question #4
Call to action
____________________________
NOTE: Every question will reveal a specific insight brought on the show.
Others will add it to their show-notes.
" " will build a transcript collection page
" " will make it downloadable for those who learn best by hearing AND seeing
What's the best way for you?

07/12/2020

"Great people have a vision of their lives that they practice emulating each and every day"
– Michael E. Ge**er, The E-Myth Revisited
Do you fall into that pattern of great people?
THINK ABOUT IT.
How would people tell your story when you are gone?
What is your vision for your own life? COMMENT BELOW⬇️

_______________________________________
MY VISION is to expose people to the truth. To their true capabilities, to the deepest way for living fulfilling lives, and to how the world tends to lie them about that truth so that they could tap into their full potential, live fulfilled, and change the world in their own unique way.

16/11/2020

"10 Steps to Start A Podcast in 2021"
STEP #4 - Plan Your Podcast Format
Having a specific format, that'll set up the agenda of your show and help planning your episodes is crucial to maintain interest, establish your audience & serve your people the way they prefer being served.
4 Q&As To Get You There =>
❓How To Choose The Best Episode Titles For Me?
✅Simply describe what's in it for the listener
e.g - 'Start your online business'
❓How Long Should A Podcast Episode Be?
✅The length of an episode should be determined based on 2 factors
a) The amount of VALUABLE time you and your guests are capable of.
b) Your AUDIENCE. How long are they willing to listen?
❓How Often Should I Release New Episodes?
✅The most frequent schedule you can stick to long term.
✅Season Podcasting. More on our next
❓Which Podcast Format Should I Go With?
✅The Solo Show - don't rely on anyone to record it, deliver the value yourself & own 100% of it. Not easy for a beginner.
✅The Co-Hosted Show - easier to chat with a colleague, but requires synergy. Co-owning the show.
✅.The Interview Show - interview your heroes, and get your show in front of their MASSIVE audiences. On the other side - it takes time to master.

15/11/2020

Recording your podcast on Zoom or Skype = POOR audio quality
CHECK THIS OUT⬇️
Another ⭐️
Since your podcast relies 100% on audio, it only makes sense to make sure to prioritize its quality.
What SHOULD you do?
Pick a platform that allows you to record in STUDIO QUALITY.(YES, there are a lot of them)
My recommendation? 'riverside . fm'.
Why do I position it above other very credible platforms like SquadCast, Ringr, Zencastr and others? TWO REASONS
1️⃣ Unlike most Pod recording solutions, you can have a face-to-face discussion whether you paid for the video recording plan or not. That builds a deeper connection with your guests and supplies your audience with deeper and more personal insights.
2️⃣ The platform offers a plan that includes Video Recording for $29/month(billed annually). That allows you to re-purpose all your podcast content INCLUDING 4K video quality. Re-purposing your podcast insights will not only help you become consistent with content delivery to your audience, but also promote the best moments of your podcast and attract new listeners!
🚀./BONUS: for the $39/month(billed annually) plan you'll get to LIVE STREAM on FB, IG, and YouTube(3 hours a month)
What Platform do you use?

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