CUENTO Marketing

CUENTO Marketing CUENTO = STORY = BRAND

Welcome the newest addition to Team CUENTO 👋Connor is a Sports Marketing Specialist who brings a unique background in el...
09/25/2026

Welcome the newest addition to Team CUENTO 👋

Connor is a Sports Marketing Specialist who brings a unique background in elite athletics, coaching, and leadership to the team. He is also a former All-American at USC, where he won four NCAA National Championships and competed with USA Water Polo’s Men’s Senior National Team before returning to USC as an assistant coach. Connor has also worked with the Movember Foundation, partnering with professional sports leagues and organizations on national fundraising campaigns, and served as an ocean lifeguard with the LA County Fire Department.

Now, he’s bringing that experience to CUENTO while pursuing his Sports MBA at San Diego State University.

Welcome to the team, Connor!

09/23/2026

The setup. The shots. The final product.

Three weeks from concept to completion. A whole lot of planning, collaboration, and hard work went into making this happen. Couldn't be prouder of the CUENTO team for bringing it all together!

Welcome to SDSU’s Age of the Jaguar 🐆

09/23/2026

Our job is to figure out what our partners need and make it happen. 🎥

When our partner Trupanion served as title sponsor of the Seattle Reign’s Pride Match, they needed someone on the ground to capture the experience.

So we sourced a local Seattle videographer, managed the details and made sure we got the footage we needed. That footage became a recap that brought the partnership and the energy of the night to life.

Sometimes the solution is strategy. Sometimes it’s creative. Sometimes it’s simply finding the right person in the right place at the right time.

Finding the solution, managing the details and delivering the work. That’s something we take a lot of pride in at CUENTO.

Last night was a pretty special one for our team.Matt Coy, CUENTO’s Vice President of Experience, was at SoFi Stadium wo...
09/22/2026

Last night was a pretty special one for our team.

Matt Coy, CUENTO’s Vice President of Experience, was at SoFi Stadium working alongside our new partners at the Los Angeles Rams as they kicked off their regular-season home schedule on Monday Night Football.

For us, this is what a great partnership looks like.

The Rams already have an incredibly talented team, an established show and a clear standard for what the fan experience should be.

Our job isn’t to come in and change things just to change them.

It’s to listen. Learn. Build trust. Add experienced leadership where it can help. And work alongside the existing team to maintain what’s working while identifying opportunities to keep evolving.

That’s the power of fractional leadership when it works the right way.

You don’t have to rebuild a department to strengthen it.

Sometimes you bring in additional experience, perspective and capacity to help a great team keep getting better.

We’re incredibly grateful for the trust the Rams have placed in Matt and the CUENTO team.

And there’s something pretty cool about seeing a new partnership come to life under the lights at SoFi Stadium on Monday Night Football.

Never miss an opportunity to tell your story.

Have you been trying to break into the sports industry?Read Matt Coy’s full article to hear how he broke in, along with ...
09/17/2026

Have you been trying to break into the sports industry?

Read Matt Coy’s full article to hear how he broke in, along with tips and tricks of how you can break in yourself.

🔗: bit.ly/3UUpZy8

CUENTO team field trip!Last week, the CUENTO team took a trip to Snapdragon Stadium to learn more about what we do on ga...
09/16/2026

CUENTO team field trip!

Last week, the CUENTO team took a trip to Snapdragon Stadium to learn more about what we do on game days for SDSU. Whether that’s calling the show, loading in media for the videoboard, updating the script; the team learned about it all.

It’s so important to expose our team to other areas of business that might not be their specialty. It’s about learning, supporting, and cheering on our team.

Then, it was time to put it all into action. The CUENTO x SDSU crew spent game day helping bring the entire experience to life!

Another ballpark. Another Major League Baseball partnership.Wayne Partello and Matt Coy recently spent time at Target Fi...
09/15/2026

Another ballpark. Another Major League Baseball partnership.

Wayne Partello and Matt Coy recently spent time at Target Field working alongside the Minnesota Twins’ in-house team.

One of the advantages CUENTO brings to these partnerships is perspective. Our team has spent decades working across professional sports, inside organizations and alongside teams throughout the industry.

That experience allows us to come in with fresh eyes, share industry benchmarking and work collaboratively with the people who know their organization and fans best.

We’re excited to add another MLB organization to the growing list of teams trusting CUENTO to work alongside their people and help make strong teams even stronger.

09/10/2026

Behind the Helmet 🏈 👀

With new faces joining SDSU Football this season, CUENTO helped create Behind the Helmet, a social series designed to introduce fans to the people behind the jerseys.

From their journeys to SDSU to their personalities, hobbies, and lives outside of football, the series gives Aztec fans a chance to get to know the newest members of the program beyond what they see on game day.

And the entire series was shot on Snapdragon devices. 📱

We officially kicked off our season with the Los Angeles Rams at SoFi Stadium. 🏟️We’re grateful for the opportunity to p...
09/09/2026

We officially kicked off our season with the Los Angeles Rams at SoFi Stadium. 🏟️

We’re grateful for the opportunity to partner with such a talented organization, supporting game presentation and helping bring memorable moments to life for Rams fans at SoFi Stadium.

Projects like these are always about more than the work; they’re about the people. The passion, preparation and collaboration behind every game day experience are what make organizations like this so special.

A huge thank you to the Rams team for welcoming us and trusting CUENTO to be part of the game presentation and fan experience process. We’re excited to work alongside such an incredible group and create unforgettable moments for Rams fans all season long.

09/08/2026

The docuseries you didn’t know you needed. Introducing The Climb Season 2‼️

New faces. New systems. New conference.

Season 2 of The Climb takes fans inside SDSU Football as the program navigates its next chapter. Working alongside SDSU Athletics, CUENTO helped bring that story to life by capturing the work, personalities, and moments shaping the program from the inside out.

The Climb goes beyond game day to show what it really takes to build a program. Not just the highlights. The work behind them.

Watch The Climb Season 2: bit.ly/4d9jgqb

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