29/09/2026
If people used to buy, but they’re not anymore, even though you’re doing the same thing, if you’re pushing as much or more traffic than you used to, but you’re still not getting clients or sales, Or you’re seeing sales declining so you’ve rebuilt your offer your funnel or your pricing at least three times you’re likely entering Death Valley.
you have to get out fast otherwise your business will die.
Most of the time I’ve seen coaches struggle here because they never look at the problem. That’s actually causing the sales slump. They look at everything external like ads funnels pricing offers.
None of those have as much weight on getting you out of Death Valley, as does figuring out how to convert strangers with high converting messaging.
If a stranger doesn’t understand what your offer is or why it will help him within a couple seconds they’re never gonna buy from you. And that’s why you’re starting to see sales slumping even though you’re pushing more traffic than you ever have.