26/08/2026
We came across an article this morning, that for those that do what we do for a living, YES, those ads on Meta, we found VERY interesting. No, this didn't only mess with the ads side of Meta, but the user side as well..... sometimes people think they are just 'too' smart, this is what Meta CEO Mark Z tried.
His plan to swap thousands of Meta employees for AI, known as Project OT, collapsed after the CEO scrapped a second round of layoffs planned for November, according to documents seen by Reuters. The scheme aimed to shrink teams by up to 60%, running two waves of cuts in May and November, with small human "talent-dense" groups overseeing virtual AI workers and new "AI systems" helping decide promotions.
The effort backfired as heavier AI coding caused more outages and possible data leaks, spiking to 405 incidents and forcing staff to spend up to 70% of their time fixing problems.
Our stance at Pierce Media on AI is simple, it's a TOOL, a tool to use, NOT a replacement.
