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Piper Avenue is a Marketing studio dedicated to educating, collaborating, and creating a community o

15/03/2021

NEW logo design underway〰

09/02/2021

Face time 〰

01/02/2021

If lockdown has taught us anything, it's that self-care is an important component in a happy and healthy lifestyle.

Most of us tend totake this aspect for granted, as we're so eager to be successful in our respective fields.

If you're anything like me, you'll find that your anxiety levels only increase the more work you take on. Self-doubt starts to kick in and you have to constantly remind yourself that you ARE good enough.

Through trial and error, it took me a good while to build the tools I needed to combat these doubts, and tame the anxiety down to a productive and motivated space as opposed to a stressful one.

Here are some rituals I found to be extremely useful:

1. Airplane mode – turn your phone on to airplane mode from evening until you sit down at your desk. This one took a lot of self control, but paid off ten fold.

2. Morning walks / runs – not only does this allow your eyes to adjust to the daylight and reset your circadian rhythm, but it starts your day in a positive way.

3. Meditation – I'm not saying you have to be a monk, because meditation looks different for everybody, but find a routine that suits you e.g. mindfulness, guided meditation, affirmations, solo walks, or simply run through a list of things you appreciate.

4. Nutrition – I never really gave two thoughts about nutrition until I worked with . The difference in my mood and productivity, just by cutting out certain foods, was pretty outstanding.

5. Breaks – I can't stress how important it is to give yourself a break from work. As a business owner, it's hard to consider not being in control 24/7, but you're ultimately doing the business more harm. Taking a short break allows you to reset, and allows more room for creative ideas.

Do you get work anxiety? What are some of your rituals?

25/01/2021

How does Facebook's Auction system work? 💭

We know that Facebook is one of the top platforms to advertise because of its huge user base, low cost, and dynamic A.I algorithm.

Many managers are advertising on Facebook and are bidding against the same slot to show their advertisement to targeted audiences.

So how does Facebook give slots to advertisers?

For this Facebook holds the auction process. In simple words, Facebook determines the "Ad Value".
The ad with the highest value wins the auction and is shown to the user.

You might be asking, “But, how is my ad value determined?”.

For this Facebook considers three factors:
✔️Advertisers Bid
Your bid, what you are willing to pay.
✔️Estimated Action Rates
Your estimated conversion/action rate based on historical or current rates.
✔️User Value
Your ads score high-quality ads that convert well have high estimated rates. No users are hiding your ads, reporting it or its not a clickbait
On the basis of these 3 parameters, Ad value is determined and the ad is shown to people.

22/01/2021

Only too excited to bring this project to life 〰

Many of our clients work within the fashion industry, so we felt that it would be beneficial to put their shoes on for a change.

By better understanding the nuances of our client’s industry, we can provide more insightful direction on how to grow their business.

Que .store 👕

Where we believe that clothing should work for you and your unique style, whilst still having minimal impact on the environment.

Designed and handmade in Cape Town, South Africa, because we care about who makes our clothes just as much as who we make them for. 100% organic and sustainably sourced fabric.

13/01/2021

Are you doing enough outreach on Instagram?

Too many brand managers struggle to grow their page because they think that posting is all you need.

This is only half the battle!

Outreach is an essential step, and if you're not reaching out & engaging with your audience then you might as well post nothing at all.

A great way to stay on top of user's feeds is to DM them! I'm not talking about a copy & paste response, but rather tailor your message.

Maybe you like their content, or you enjoyed a piece of content that they shared.

11/01/2021

QUICK TIPS to find the perfect stock content to match your brand 📸
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A simple and frequent question that always comes up, “How to find stock photos that match my brand?” 💭
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Here’s an easy breakdown that will help you quickly find the right stock photos so you can stop searching and start posting 〰
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◾️ Look for images that feature your brand’s primary colours and speak to the stories you want to tell.

Tip: use apps like and to get a consistent grading.
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◾️Refer to your content pillars (themes) to get an even mix of relevant images.
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◾️ Using humans in your images can add a personal element.

Tip: users like it when you show face as well.
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Check out these sites for some awesome content: (free) / (free) / (free) /
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What's your process for choosing stock photos? Drop your tips in the comments below 💬

08/01/2021

You might be promoting a more eco-conscious buying behaviour by only shopping for sustainable clothing, but there is so much more you can do.

Did you know, 39% of a garment’s environmental impact comes from how you care for it?

Maintaining and extending the life of the clothing already in your closet is one of the first steps to building a sustainable environment — and how we wash our clothes plays a massive role in their overall lifespan.

The best way to do this is to simply follow the instructions given on the label. Here are just a few vital one's to look out for:

1. Cold Machine Wash
2. Do not bleach.
3. Do not tumble dry.
4. Iron or Steam on low heat.
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Did you know any of these warnings before hand? What do you do to extend the life of your clothing? 🧺 🧼

30/12/2020

2021 is around the corner.

It's been a crazy year, where we've had to rethink the way we connect with others and ourselves.

Try to take the time over New Years' to rest, reflect, and look after yourself.

28/12/2020

Currently thinking of all the places that I can't wait to travel to again ✈️

If you could fly anywhere in the world right now, where would you go and who would you take with you? 💭

23/12/2020

Time is a currency you can only spend once. Spend it wisely⌛️

18/12/2020

Face to face.

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