30/10/2021
Do you know how valuable your email list is? 🤑
Often you’ll hear marketers say things like “the money is in the list!” so let’s unpack what that really means for you and your business... 💭
👉🏻 It is the only digital marketing resource you have real control over!
That list of email addresses is YOURS. We all know how challenging it can be to keep up with the ever-changing algorithm of our social media platforms, right?
Well take that one step further: what if IG vanished tomorrow, Facebook no longer let you post for free…
You👏🏼 still 👏🏼 have 👏🏼 your 👏🏼 list! 👏🏼
👉🏼 Email marketing is proven to drive conversions!
Consumers are TWICE as likely to make a purchase when clicking a link in an email compared to a link from a search engine.
This makes a lot of sense when you consider that someone who has signed up to your email list has most likely already come across your product or service and is interested in purchasing from you (if they haven't already!)💰
👉🏽 It integrates so well with social media.
Social media is a great place to increase brand awareness and build brand loyalty, your email marketing is where you build on those relationships, convert subscribers into customers and then RETAIN those customers 💪🏼
👉🏾 You can deliver PERSONALISED, TARGETED messages in a similar way to targeted ads on social media, but with even more precision.
This is an incredibly powerful tool for building trust and increasing customer life-time value. Think: giving your email list early access to your new product, sending out a personalised discount code on their birthday, thoughtful recommendations based on previous purchases… the list goes on! 🤯
As with all forms of digital marketing, the key is to CONSISTENTLY deliver VALUABLE content 🗝
Scroll through for some TOPS TIPS on how to write killer emails to your customers 🔥🔥
Let me know in the comments which brand you think sends the best emails and why you love receiving them!
Need help setting up or optimising your email marketing? My inbox is always open! 💌
