23/05/2022
Why Do I Need Cleaning Service SEO?
Have you ever tried Googling “cleaning service + your city” only to realize your site is nowhere to be found on the first page of search results? Or, it's there — but five or six of your competitors appear first in the list? That's a bad sign. The first five organic results get 70% of the clicks, and not even a full 1% will even go to the second page of Google. That means that if you're not ranking high up in search query results for your essential keywords, almost all of your potential clients are going to your competitors who have a more effective cleaning service SEO strategy.
The days when cleaning business owners could run a successful house cleaning service or commercial cleaning service with word of mouth alone are long gone. The new word of mouth is search engine optimization (SEO), and working with a professional cleaning service SEO company to get results is a must in today's competitive cleaning service landscape. It's a fact: a highly-rated commercial cleaning company appearing on Google Maps and in organic search results will receive higher click-through rates (CTR) and more leads.
How Cleaning Service SEO Can Help Your Business Grow
Starting an SEO campaign is a big decision, and you need to know that SEO for cleaning services is worth it. Here are three major advantages of Digital Shift's SEO strategy for commercial cleaning companies.
Local Results, Local Interested Clients
You may be wondering how cleaning service SEO can be effective for a local company. After all, the internet is global and you don't want global clients, you want potential customers in your local service area. While the internet is global, online searches are not. Google always tries to show a searcher local search results that are relevant to their area, but sometimes it needs a little help. Digital Shift's smart research identifies and targets your ideal customers, so you don't just get website traffic — you get the attention of local clients who need your service.
Leapfrog your Competition
If your competitors have a higher search engine ranking than you, they didn't get it by accident or coincidence. They are leveraging the help of an SEO company to gain an advantage over you. That's a big part of why cleaning service SEO is so important — you need leads to keep your phone ringing and the business rolling in, and the majority of leads go to the websites that rank highest on search engines. But, since Digital Shift specializes in SEO for home service companies, we know what your clients want and can outpace your competition by showing them that you're the best option to address their cleaning needs.
Raise Awareness
Finding clients who need cleaning services right now and are ready to purchase is obviously important, but it's also a good idea to raise awareness of your brand among people who don't need a cleaning service right now. Why? Because when the time comes that they do need residential or commercial cleaners, or someone they know asks for a recommendation, your business name should pop into their heads. Awareness campaigns are a long-term but valuable strategy to keep building your business year after year.
Digital Shift's Proven SEO Strategy for Cleaning Services
While SEO techniques can seem simple on the surface, it takes time and expertise to develop an effective digital marketing strategy and learn how to adapt it to various locations and industries. Digital Shift's processes have been honed over years of working closely with home services professionals like you.
Make It Easier for Clients to Find You
You probably already know the basics of organic ranking: when a prospective client in your area searches for a keyword that is relevant to the services you offer, you want your website to appear high up on the results page so they're more likely to click it. But you don't want just clicks, you want to reach your ideal customers, people who know they need cleaning services and are just trying to find the right service provider for the job they have in mind. Digital Shift's SEO specialists use in-depth keyword research to optimize your content marketing for high-value purchase intent keywords so you're matched with people who need exactly what you're offering and are ready to seal the deal.
Expand Your Reach
Do you ever wonder why you don't have more clients in your city's high-income neighborhoods, or why you never seem to get phone calls from people in smaller towns and communities close to your main city? It's because search engines aren't including your cleaning company website on results pages when people in those areas search for cleaning services. You can talk to me about local SEO if you want. I hope I can help you.
