05/08/2026
When the idea of hashtags was introduced in 2007, few could have predicted that this simple symbol would go on to transform social media in the years to come.
Nearly 20 years after their introduction, hashtags remain widely used across social media. However, as platforms continue to evolve and algorithms become more advanced, the role they play in social media marketing has changed.
This has left many marketers and brands wondering: are hashtags still relevant?
Our Social Media Manager Inge Vliek shares her view on this 👇
When Chris Messina proposed the idea of hashtags on Twitter in August 2007, it was simply intended as a way to organise conversations and create groups. Few could have predicted that this tweet would go on to transform s...