IanRedford.com

  • Home
  • IanRedford.com

IanRedford.com Adwords Coach & Trainer The trick has been to stay ahead of the game and keep up to date with everything that is new and shiny with Google.

Google AdWords Training & Coaching:
About Ian

Since late in 2004 after spending a thousands of my own dollars (back in the days of sub 20cent clicks) on promoting my then business on Google AdWords and teaching some of my partners how to do it, if seemed like a great idea to teach traditional businesses how to do it also. What has been very exiting over the last 18 months or so here in Australia

is the level of support for Google’s Partners. The regular webinars, and in person seminars around Australia have been fantastic and as you see in the main banner, I ws lucky enough to visit Google in California in August of 2013 and after spending a few days there can see why they are the Juggernaut that they are. Google’s Goal is to train us well so we can help you to look after your accounts so you can spend more time in your business. Since starting, hundreds of different businesses from tradies to book sellers to lawyers and massive e-commerce sites across Australia and around the world have asked for help. Here is a snapshot of the top of Google’s MCC (My Client Center). On Average it runs at about $300K a month in click costs.

What if your Google Ads finally worked?See real before and after results from account overhauls that cut wasted spend an...
18/02/2026

What if your Google Ads finally worked?

See real before and after results from account overhauls that cut wasted spend and boost leads. Clear, simple fixes make all the difference.

Ready to take control of your ads?



Link in Bio

Struggling to see returns from your Google Ads? One client doubled their conversion rate in just three weeks after we cu...
10/02/2026

Struggling to see returns from your Google Ads? One client doubled their conversion rate in just three weeks after we cut wasted clicks and refocused their campaign. Another saw a steady 30% ROI boost by learning how to track and optimise their ads themselves. These wins come from clear, hands-on coaching inside real accounts - no guesswork, no fluff. Want to know how we did it? Drop a comment or save this post to revisit these strategies later.

Are you leaking money in Google Ads today?Even small budget leaks add up fast. Spot the sneaky wastes draining your ad s...
07/02/2026

Are you leaking money in Google Ads today?

Even small budget leaks add up fast. Spot the sneaky wastes draining your ad spend and fix them now for better results.

Ready to take control and stop wasted clicks?



Link in Bio

Wasting money on Google Ads? Common culprits include irrelevant keywords, poor negative keyword management, and broken c...
06/02/2026

Wasting money on Google Ads? Common culprits include irrelevant keywords, poor negative keyword management, and broken conversion tracking.

For example, ads showing for unrelated searches drain your budget fast. Fix it by regularly updating your negative keyword list.

Also, if tracking isn't set up properly, you're flying blind - spending without knowing what converts. Check your tracking and fix errors.

Small tweaks like these can save hundreds of dollars and boost your ROI.

Want to stop wasting and start winning? Comment your biggest Google Ads challenge or save this post for your next campaign review.

Wasting money on Google Ads? Clean up your negative keywords. Review your search terms and block anything unrelated. It'...
04/02/2026

Wasting money on Google Ads? Clean up your negative keywords. Review your search terms and block anything unrelated. It's the fastest way to stop wasted spend. What's your biggest Google Ads challenge?

Wasting ad budget on irrelevant clicks? Build a negative keyword list to stop the drain. Review search terms. Block what...
03/02/2026

Wasting ad budget on irrelevant clicks? Build a negative keyword list to stop the drain. Review search terms. Block what doesn't convert. Keep it updated. What keyword saved you money recently?

01/02/2026

Budget leaks hide in irrelevant search terms. Check your Search Term Reports. Filter wasteful clicks. What's your biggest challenge spotting wasted spend?

1 on 1 Google Ads Coaching https://ianredford.com

31/01/2026

Wasting money on bad clicks? The biggest mistake is ignoring negative keywords. Clean up your list regularly. It saves money, sharpens targeting, and boosts conversions.

31/01/2026

Are you tracking where every dollar goes? Without understanding your ad data, spending is guesswork. Dig into your reports. Spot the waste. Cut it fast.

Why does hands-on mentoring outperform generic training?
28/01/2026

Why does hands-on mentoring outperform generic training?

Are wasted clicks draining your ad budget?
27/01/2026

Are wasted clicks draining your ad budget?

25/01/2026

Stop guessing, start tracking. When you know where every dollar goes, wasted spend shrinks. Focus on profitable clicks, not volume. Regain control.

1 on 1 Google Ads Coaching https://ianredford.com

Address


Website

Alerts

Be the first to know and let us send you an email when IanRedford.com posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share