Lindsey Shoop

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Lindsey Shoop

Digital marketing coach helping small businesses strategically DIY it without overpriced agencies.

22/07/2026

Expect big ideas, bold campaigns, an unhealthy attachment to your brand’s success, and enough enthusiasm to celebrate every milestone like it’s a national holiday.

We like to think every business deserves its moment in the spotlight.

Happy Leo season from your favorite creative duo. 🦁🤍

15/07/2026

Sustainable growth means leaving room for the rest of your life, too.

And that’s why our strategy for Hartsy Designs was built with SEO at its foundation.

Harita wasn’t looking to double her business overnight. As a mom balancing a full-time career with a growing business, she needed a marketing strategy that built a steady pipeline of the right inquiries, not one that created more demand than she had the capacity to serve.

Today, organic search traffic has grown by more than 200%, Hartsy Designs is appearing in AI search, and more couples are discovering her work at the very beginning of their planning journey.

The best marketing strategy isn’t always the one that grows the fastest.
It’s the one that grows with you.

13/07/2026

You’re hiring judgment and experience, not just ex*****on.

(And no, I’m not worried someone will just do it without me because they’ve seen my strategy presentation. If only it were that easy, honestly.)

With targeting shifting into your creative, good design is a must. We don’t think that should cost extra.

We also get to talk to humans at Google and Meta. (Our biggest flex of all maybe.)

Launch day is just the starting line.

Better data means better decisions. It’s non-optional for good management, so we set it up without a surcharge.

A report should answer your questions, not create more of them.

More experience and support. Less overhead.

11/07/2026

So much of how I approach my career came from my mom.

She had an unstoppable work ethic and the ability to put anyone at ease around her. She was a natural leader. And she would have been my loudest cheerleader, my sounding board, and my shoulder to cry on through all the ups and downs of building this business. She would’ve told everyone about it before I could (and probably gotten some of the details wrong).

There is so much of her in me, and I know that means there is a lot of her in this business, too.

And yes, she would’ve been proud. But not because of clients or money or success or performance, but for getting back up and trying again when life felt heaviest.

Haters will say I shouldn’t post about her in this space, but as long as I have a platform I’ll be using it to honor her.

Two years without her feels impossible. I would give anything to tell her about all of it.

I miss you, Mom 🤎

09/07/2026

Love the tips, but don’t have the time?

We’ll take it from here! Let us handle your social from start to finish with our new full service social package.

05/07/2026

A little reflection to bridge the gap between holiday weekend and real world 〰️

June was really exciting for us: new clients, new collaborations, results we’re proud of for brands we love, and the excitement of seeing our own skills turned inward.

Let’s go, Q3.

02/07/2026

People ask us all the time how we manage living and working together.

“Don’t you get sick of each other?”

But actually, I think we’re incredibly lucky.

Most people don’t see every version of their partner. I’ve had the chance to see so many. I get to watch him solve problems, lead, create, think, and build alongside me every day. And the more I see, the more I respect and admire him.

He’s naturally gifted in the areas where I’m not. (My spreadsheets have certainly never looked better.) We love solving problems together, we’re always learning from each other, and somehow we’ve always fallen into a rhythm of dividing and conquering while playing to our strengths.

Building a business together has only made me more certain that I picked the right teammate.

I’m so grateful that he believed in this dream enough to make it his, too. I truly don’t know how I would’ve made it through those early seasons without him, and now I couldn’t even imagine trying to.

So what’s it really like to live together and work together?
I just hope I’m lucky enough to still be doing both ten years from now. 🤎

30/06/2026

Everyone charges differently, but together we can recharge your goals, social calendars, and SEO rankings.

28/06/2026

Because Q3 is for adjusting the things that Q4 won’t have time for.

The questions that tend to create the clearest answers aren’t usually about growth, they’re about focus. If something is taking more than it gives, now is the time to look at it more critically.

I’ve learned that if I don’t protect time before someone else needs it, it disappears. The calendar is becoming less about fitting everything in and more about saving room for the work that matters.

If it doesn’t help me serve clients better, build my business, or protect the life I’m building it for, it’s getting a harder look this quarter.

24/06/2026

And for the lady... perhaps a team that turns her ideas into campaigns, her goals into strategy, and her “I haven’t posted in three weeks” into “we’ve got it handled.” ✨

Consider us the team behind the team. You have enough on your plate. Let us take marketing off of it.

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http://www.lindseyshoop.com/

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