First Look Visuals

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First Look Visuals

Helps beauty and lifestyle CEOs shine confidently with captivating brand identities.✨️

03/09/2024

Sometimes, clients want to see more design possibilities. And so we deliver. ✨

07/05/2024

Starting another brand refresh✨

26/04/2024

Brand personality: sophisticated and minimalist. Translated on the packaging design. 🌹

23/04/2024

He never fails. ✨

17/04/2024

One brand, two distinct target markets, and two unique brand visual identity design directions. Once the customer personas are identified, design and other elements can align accordingly. ✨

26/03/2024

Need a cuppa? ☕️

05/02/2024

Ever caught yourself staring at your product's packaging and going, 'meh'? 🥹

You've mastered the product creation game, but the packaging isn't quite hitting that Sephora-level glam or even the Walmart beauty aisle vibe.

Sure, you've dabbled in Canva and Etsy templates, but somehow, social media keeps throwing back designs that look eerily similar to yours.

Now, Fiverr's promising unlimited revisions for a mere $20, and you're thinking, 'What a steal!'

Hold up, let's talk strategy:

1. Know your customers. Tailor your packaging to their vibes. What do they love? What fits their lifestyle? Find that sweet spot.
2. Toss in a personal 'thank you' note. Small gestures make customers feel like they're part of an exclusive club.
3. If you can swing it, go for eco-friendly packaging. Being green is the new black, and customers appreciate a brand that cares.
4. Be bold with your fonts. Ensure your brand name and vital info scream from the shelves. Make it unmissable.
5. Dive into color psychology. Whether calming blues, energetic reds, or natural greens, choose shades that vibe with your brand.
6. Think embossing, debossing, or matte/glossy finishes. Your product should feel as good in their hands as it looks.

Now, if you're tired of DIY and seriously considering hiring help, ensure they meet these criteria to save you the headache and hassle:

1. Check portfolios, specifically for beauty packaging expertise.
2. Communicate, communicate, communicate, and make sure they get you.
3. Ask for a roadmap. What are the steps? Concepts, revisions, finalization? The clearer, the better.
4. Money matters, but so does quality. Invest a bit more for a design that screams 'you' and pulls in customers.
5. Stay in the loop. Your input matters. Collaborate, give feedback, and tweak until you're happy.

Remember, packaging isn't just a wrapper; it's your product's first impression. Whether you DIY or bring in the pros, make it count!✨

24/01/2024

When the play on typography and colors is enough—enough to turn heads! Or maybe, stop the scroll 🤩

I'm not claiming this to be the best design on the internet, alright?

My point is, most of the time, if you don't know why you're designing in the first place AND who you're designing for, you get lost... lost in the sea of Canva templates and elements.

Here are the design essentials: Know who you're selling to. Understand your market. Familiarize yourself with your competitors. Study what's working for them and consider how you can improve. How can you be different and stand out? What's your competitive edge? Help us choose your brand! 😇

Research first, design second. ✨

*Enchanting brand design for Enchantique Haircare*

22/01/2024

Packaging design concepts—brewing ☕

Do you feel like your products are getting lost in the sea of similar items in the market?

Are you tired of jumping from one task to another, struggling with your brand operations while trying to figure out Canva? Designing is a fundamental task you can't just brush off. 🥲

Want more people from your selected target audience to click on your ads?

If you find yourself nodding to these three questions, here are the top three tips that I can share when building and working on your visual branding:

1. Aesthetics matter. People, just like you (and me), would only click on "enticing enough" photos (or videos). Invest in high-quality photos or learn how to take aesthetically pleasing snapshots from your phone.

2. Know your target audience. Yes, a big part of the design consideration we take note of is this: who are we designing for? What type of designs would this group of people appreciate and relate to? Then work on that. Oh, don't skip creating your brand's customer personas.

3. Your brand's visual identity plays a significant role in positioning your brand in the saturated market. As the marketing pros always say, if you don't actively position your brand, you will be positioned. Design is one of the areas where we can control how people perceive your products and your brand offering. Make an effort, as much as your product development, to make them stand out.

Alright, that's the branding lesson for today. See you on my next post! 😎

***About the photos above—packaging design concepts for Glimmerganic. I'm having so much fun reading through the tongue-twisting ingredients of haircare products! Take these, for example, and say them as fast as you can— Carboxymethyl Hydroxyethylcellulose and Guar Hydroxyproplytrimonium Chloride 😅***

Yours truly, Jenny (currently obsessed with designing for haircare products 🥹)

04/12/2023

Ecstatic to reveal a minimalist yet truly memorable brand identity we've curated for a fantastic wedding planning business! 🌟

Say hello to "The I Do Crew" where the entire crew comes together to make your wedding dreams come true. For this crew, it's not just about planning; it's about crafting the perfect fairy tale for their couples' special day.❤✨

I found immense joy in working on this project, exploring various design directions and bringing them to life through the magic of mockups!

While I could easily present a flat design to my clients and call it a day, I'm deeply committed to delivering an experience that goes beyond expectations.

It's not just about creating beautiful designs; it's about ensuring my clients feel the value in every pixel and receive an experience that makes them think, 'This is why we chose to work together.'

For me, it's not just about providing great designs; it's about crafting an exceptional client journey that truly reflects the worth of their investment.

✨Interested in working together with me? Click the link in my bio, and let’s have a chat about your biz and I'll walk you through my design process.✨

16/11/2023

Hello there, beauty biz owner! 🥂

Whether you're really diving into the whole brand identity thing or just treating it like a side hustle, guess what?

You're still putting an image out there for your customers and the potential ones.

So, let's not leave your brand identity to fate, alright? 🥹

Here's the deal: nobody wants their brand vibe left to chance. So, my genuine hope? Sidestep those common design blunders because you can step up and steer how your community and on-lookers talk about your brand.

Want to avoid those cringe-worthy moments?

Connect with the pros who know their stuff. Let them be your design guides, aligning and translating your whys, goals, and dreams into intentional and stunning visuals your business deserves.

Remember, you're not just a side hustler but an official business owner! 🥳

Embrace the power of intentional brand design – it's not just about graphics; it's about evoking emotions, building relationships, and turning every glance into a customer's heartfelt nod of approval. 🌟✨

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://www.firstlookvisuals.com/

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