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The Marketing Desks Marketing, branding, SEO, content marketing, business video, photography and headshots - http://mark

Local business photography and videography services plus a boutique, full-service marketing agency standing ready to help your business win. We offer marketing, branding, SEO, content marketing, individual and corporate photography, headshots, business videos, and many other services, customized to the unique needs and goals of your business. Home of 365 Days of Marketing, 12 Months of Marketing f

or Salon and Spa and annual marketing calendars for small business, salons, independent beauty professionals, restaurants, dentists, real estate professionals and more. Powered by Elizabeth Kraus, Eric Peterson, and Sophia Peterson.

To know how video editors play an important role in social media marketing, it is important to know what role video play...
24/08/2021

To know how video editors play an important role in social media marketing, it is important to know what role video plays in social media. This explains how an online video editor can help you lay out a flawless social media marketing campaign plan.

To know how video editors play an important role in social media marketing, it is important to know what role video plays in social media.

Woah: Engaged workers who are not thriving 𝙞𝙣 𝙩𝙝𝙚𝙞𝙧 𝙡𝙞𝙫𝙚𝙨 are much more vulnerable and add risk to your organization (Ga...
01/06/2021

Woah: Engaged workers who are not thriving 𝙞𝙣 𝙩𝙝𝙚𝙞𝙧 𝙡𝙞𝙫𝙚𝙨 are much more vulnerable and add risk to your organization (Gallup).

Your organization will soon report on workplace wellbeing metrics. Learn how to measure employee wellbeing with just one question.

21% of millennials say they've changed jobs within the past year, which is more than three times the number of non-mille...
28/05/2021

21% of millennials say they've changed jobs within the past year, which is more than three times the number of non-millennials who report the same.

Millennials are the most likely generation to switch jobs. One possible reason: They're the least engaged employees in the U.S.

For Marketing to own the customer experience requires that they both possess and have power over CX. But in many cases, ...
27/05/2021

For Marketing to own the customer experience requires that they both possess and have power over CX. But in many cases, Marketing’s “power” over CX stops when the first sale is made, and sometimes even before that.

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.

With consumers feeling like they have little control over the way their data is used by companies, it stands to reason t...
27/05/2021

With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data is a top driver of brand trust.

Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data is a top driver of brand… R...

The trust consumers have in ads is at risk of deteriorating further, as the use of consumer data becomes more frequent a...
26/05/2021

The trust consumers have in ads is at risk of deteriorating further, as the use of consumer data becomes more frequent and potentially insensitive.

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive, per the repo...

More than half of consumers always (20%) or usually (33%) open emails from brands they use.
25/05/2021

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press release] from SparkPost and SurveyMonkey found...

Email open, click through rates are roughly 20% higher now than pre-pandemic.
24/05/2021

Email open, click through rates are roughly 20% higher now than pre-pandemic.

COVID-19 has had an effect on email marketing, and new data [registration required] from GetResponse indicates that response rates increased quite significantly during the first weeks of the pandemic. The analysis of active GetResponse customers (largely SMBs) with at least 1,000 contacts found that...

9 in 10 marketers say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a le...
21/05/2021

9 in 10 marketers say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a leading 77% who said the same last year.

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a leading 77% who said the same....

Inaccurate, inadequate and outdated B2B website content is a big problem for nearly 6 out of ten companies.
21/05/2021

Inaccurate, inadequate and outdated B2B website content is a big problem for nearly 6 out of ten companies.

Inaccurate and outdated B2B website content creates costly customer problems including returns, exchanges and other types of customer dissatisfaction.

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so.
20/05/2021

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so.

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.

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