Heather Hanson - Aura Brand Studio

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Founder, Aura Brand Studio
Brand Experience Architecture for membership ecosystems
Creator of the FanBrand Formula™
Helping founders escape the Content Wilderness

06/09/2024

In business, there are a lot factors we can control, and many that we cannot. Sometimes when it comes to the success of an offer or business overall, we have expectations of our ability or our team's ability to control things that just aren't in our power. Join Carrie and Heather to talk about the things that you and your team can control, and those we can't.

Another palette balancing bright and dark, grounding colors. You could even swap out the black for something warmer if y...
30/09/2023

Another palette balancing bright and dark, grounding colors. You could even swap out the black for something warmer if you want to evoke a more comforting identity. I’ll cheers to that!

It can be hard when you’re just starting out and bootstrapping things like web design for your business.While you may no...
28/09/2023

It can be hard when you’re just starting out and bootstrapping things like web design for your business.

While you may not be in a place to hire it ALL out, here are a few of the most common web design mistakes I see beginners making that you’ll want to avoid!

Southern Adoornments is dedicated to fun, color, and creativity. When I worked with Tamara, her eCommerce shop needed to...
26/09/2023

Southern Adoornments is dedicated to fun, color, and creativity. When I worked with Tamara, her eCommerce shop needed to feel more cohesively aligned with her primary WordPress site and more user-friendly shopping experiences. This 1-Day Shopify refresh helped to get her site back in tip-top shape!

A one day investment for your business could make lasting, impactful changes that help you keep customers coming back for more.

I’m now booking in my last remaining VIP Days for 2023! If your eCommerce site needs a major facelift, let’s chat.

Looking for cool tones that aren’t dull? Look no further than the sparkling facades of this enchanting crystal.A vibrant...
23/09/2023

Looking for cool tones that aren’t dull? Look no further than the sparkling facades of this enchanting crystal.

A vibrant shade of purple brings excitements, while the deep teal and ultra-blackened purple lend a hint of sophistication.

I feel like all cool tone palettes are so rarely used for branding, and it is a pity.

81% of all emails are now opened and read on mobile devices!It's essential that your emails are optimized for smaller sc...
20/09/2023

81% of all emails are now opened and read on mobile devices!

It's essential that your emails are optimized for smaller screens and easy to read on mobile devices.

Words like these from Natalie Pratt, The Ginger Quilter, can make a girl blush! This is why I’m so passionate about what...
18/09/2023

Words like these from Natalie Pratt, The Ginger Quilter, can make a girl blush! This is why I’m so passionate about what I do and motivated to keep making businesses run smoothly — one website at a time!

Fresh greens and citrus will help lift anyone’s spirits!Bright citrus pops are balanced with clear but grounding green a...
16/09/2023

Fresh greens and citrus will help lift anyone’s spirits!

Bright citrus pops are balanced with clear but grounding green and black. A great palette for anyone looking for a fresh, uplifting brand identity.

When your to-do list as a small biz owner is longer than a CVS receipt, it’s easy to push website maintenance to the bot...
14/09/2023

When your to-do list as a small biz owner is longer than a CVS receipt, it’s easy to push website maintenance to the bottom of the pile, I get it!

But maintaining consistent updates and maintenance on your website ensures that things keep running smoothly so you can keep building customer relationships and revenue.

Worried that fiddling with the tech will cause more harm than good? Aura Brand Studio offers monthly maintenance solutions for existing eCommerce clients!

There’s a reason that Aura Brand Studio is committed to helping our customer’s define THEIR authentically aligned digita...
12/09/2023

There’s a reason that Aura Brand Studio is committed to helping our customer’s define THEIR authentically aligned digital brand, because being true to YOU is the only way to help your ideal customers find you and engage with your business.

Authenticity starts with brand voice and visuals that show off your personality cohesively and consistently. What does authentic branding mean to you?

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