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Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.
15/08/2022

Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.

I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.
15/08/2022

I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.

It’s very easy to be different but very difficult to be better.
14/08/2022

It’s very easy to be different but very difficult to be better.

The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an enti...
14/08/2022

The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.

It's important to be where your audience of potential customers is today, and where they might be tomorrow.
14/08/2022

It's important to be where your audience of potential customers is today, and where they might be tomorrow.

Storytelling is the most powerful way to put ideas into the world today.
14/08/2022

Storytelling is the most powerful way to put ideas into the world today.

The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.
13/08/2022

The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.

You can’t sell anything if you can’t tell anything.
13/08/2022

You can’t sell anything if you can’t tell anything.

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permis...
12/08/2022

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

Your brand is what people say about you when you’re not in the room.
12/08/2022

Your brand is what people say about you when you’re not in the room.

A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inh...
12/08/2022

A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool's errand.

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.
11/08/2022

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.

Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associatio...
11/08/2022

Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.

People will ignore or skip anything they don’t like. So brands have to start making things they love.
10/08/2022

People will ignore or skip anything they don’t like. So brands have to start making things they love.

Many companies get trapped by the paradox of hitting numbers ‘now’ versus improving sales for future quarters or years a...
10/08/2022

Many companies get trapped by the paradox of hitting numbers ‘now’ versus improving sales for future quarters or years ahead.

Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brand...
10/08/2022

Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.

Working as a team is a big part of customer service. The best people & companies won't say "It's not my department".
30/07/2022

Working as a team is a big part of customer service. The best people & companies won't say "It's not my department".

Marketers have to stop reporting on activities and start reporting on business outcomes.
29/07/2022

Marketers have to stop reporting on activities and start reporting on business outcomes.

It's not about making ideas happen.. Glow do both
29/07/2022

It's not about making ideas happen.. Glow do both

26/07/2022

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