咸檸檬社交營運 Salted Lemon Marketing

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咸檸檬社交營運 Salted Lemon Marketing

✨ 我們相信客戶就是品牌的核心。每一次互動都是建立信任的機會，我們致力於提供優質服務，讓客戶成為品牌的最佳代言人。🚀

07/04/2026

而家係汰弱留強的時代！同時亦係消費者覺醒嘅時代。

而家有IG, 有小紅書, 有AI, 愈黎愈少人再為自己的「無知」埋單。換句說話講, 一模一樣嘅野, 點解我要比貴D?

所以唔好坐喺到話人地搶晒你D生意, 出去睇一睇, 點解人地可以做到咁嘅程度？

點解你地唔可以搶返人地生意？你睇睇FB 幾咁多深圳公司嘅廣告 ⋯⋯

同時 ⋯⋯ 真係好食嘅餐廳, 賣到貴一貴, 公眾假期一樣好多人幫襯。所以提升產品同服務價值, 香港人係照樣會「埋單」。

#好聽的話不一定是真話 #難聽的話一般是真心話

Marketing Specialist
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

07/04/2026

點解你將產品參數背到滾瓜爛熟，客戶依然記唔住你？

點解你詳情頁寫足100個賣點，客戶睇兩秒就走咗？

點解你日日出post 出對比圖、測評、數據，到頭來客戶都系揀咗你對手嘅產品？

呢個問題，值得我哋好好諗一諗。

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Marketing Specialist
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

07/04/2026

頂級的營銷絕不能去強調產品本身的參數、成份、功能優勢。

但大部分人反應是：WTF！你唔比我講我比競爭對手強的地方！

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Marketing Specialist
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

20/08/2024

環境好不好，自己話事！🌟 北上只係其中一個選擇。客戶會選擇性價比高、有價值的產品和服務。本土消費實力依舊強💪，即使價格較高，只要物有所值，依然有人願意買單。

請專注提升產品和服務價值，創造獨特的市場優勢！🚀

#好聽的話不一定是真話 #難聽的話一般是真心話

Marketing Specialist @ My brand is you
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

12/07/2024

【別做低質量的生意】當你把低價當成是產品競爭力的時候，那你吸引回來的必然是低質量的客戶。

我們一定要有能力去避免那些「沒有支付能力，但有時間去挑剔你價格」的客人

#好聽的話不一定是真話 #難聽的話一般是真心話

Marketing Specialist @ My brand is you

"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

09/09/2023

帶返終極頭盔🪖先「本人言論不代表本人立場」

Marketing只係佔成交其中一部份，公司品牌、形象、產品/服務質素、價錢、地點、客服 ⋯⋯ 等等，簡稱為「競爭力」

而根據非官方統計，比較多 "個人/小型企業" 主要問題係「客服」，即使係做緊銷售工作，但自己未掌握到簡單「覆客技巧」，銷售過程出現問題，導致成交唔到。

#好聽的話不一定是真話 #難聽的話一般是真心話

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Marketing Specialist @ My brand is you
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

05/09/2023

【⚠️長文慎入⚠️】2023年，社交媒體廣告面臨了一些挑戰，其中之一是廣告數量過多和用戶選擇過多， #導致客戶回復率下降。同時，在某些行業中，Messenger的查詢質量下降情況相對嚴重，而Instagram的直接訊息（DM）情況暫時較好。

由於廣告數量增多，WhatsApp查詢比以往來得容易，每個查詢成本亦比以往平宜，但相應地，。以往幾乎每個通過WhatsApp的查詢都表現出誠意，接近99.99%的轉化率，但現在已經降至平均水平。

另一個問題是出現了大量的 #假冒專頁，甚至一些大機構也受到了假冒的影響，導致詐騙案件層出不窮。官方很難有效應對，只能採取一種較為混亂的封禁措施， #導致出現了很多誤判的情況。

與此同時，在大規模裁員之後，官方的工作效率非常低下。每個上訴的審查時間只能依靠運氣，即使明確標明「48小時內回復」，也可能在48天後仍未收到審批結果。這令廣告主需要投入更多精力，並採用不同的方式不斷聯繫官方。

總結以上情況，可以說2023年的廣告環境面臨著很多挑戰。

⚡客戶回復率下降、Messenger上的查詢質量減少、WhatsApp轉化率下降以及假冒專頁的泛濫等問題都對廣告主帶來了一定的困擾。

為了應對這些問題，可能需要採取更加精准的定位和個性化營銷策略，同時加強審核機制以減少誤判情況的發生，並與官方保持密切溝通以提高工作效率。

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Marketing Specialist @ My brand is you
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

31/08/2023

很多公司 / 老闆非常熱衷於拍 "精美宣傳片"，認為拍得好睇，廣告就一定好。

在我們用 Social Media的習慣，我們只會看「支離破碎」/ 幾秒的影片

而事實上， #以投入成本黎計，"精美宣傳片" 在營銷方面並沒有很大的作用。

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Marketing Specialist @ My brand is you
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

30/08/2023

即使 marketing工作係，有趣、好玩、充滿成長，是熱愛的❤️ 有時候依然迷茫😵‍💫

🎓畢業做了5年，了解但不理解

🤣

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Marketing Specialist @ My brand is you
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

30/08/2023

【釘子的故事】成本很低，但專業無價 #其實真正的富翁才不會這樣 🤣

一位富翁腿骨折，醫生用一根鏍絲釘將骨頭接好了收 $20000。富翁很不高興並寫了一封信給醫生，要求列出收費明細，

👨🏻‍⚕️醫生在賬單寫到：

1根鏍絲釘 - 1元
怎樣放進去 - 19999元

富翁看了沈默了，沒有再說什麼。

很多人老是計較你的什麼成本價，從不考慮別人的專業價值✨

成本是什麼？是時間，經驗，風險，渠道，關係，勞動力和服務！

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Marketing Specialist @ My brand is you
"Our crew works in the industry-leading media group, which enables us to always stay up-to-date with the latest technological knowledge and gain insights into the media landscape, as well as receive support for different platforms."

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