08/11/2020
Who doesn't love Mcdonald's? 🍔
With a product that's served in over 117 countries, feeding millions of us every day, Mcdonald's branding success is undeniable.
In 1967, Ronald McDonald was introduced, realizing the importance of utilizing a clown to appeal to children. By 1973, Ronald McDonald was more familiar to 96% of American children than the name of their president. 🤡
By creating a better workplace atmosphere, McDonald's believes it results in happier employees which creates better customer service. This paved the way for its marketing towards families and children, presenting itself as a fun place to go with your family!