WebLift

18/10/2018

In order to be a source of competitive advantage, improved customer experience, and more effective targeting, customer data needs to be turned into insights and action.

In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical. A look at findings from The Customer Data Imperative, a report in partnership with SAP Customer Experience.

17/10/2018

Facebook Inc. knew of problems in how it measured viewership of video ads on its platform for more than a year before it disclosed them in 2016, according to a complaint filed Tuesday by advertisers.

Facebook knew of problems with how it measured viewership of video ads for more than a year before it disclosed them in 2016, according to a complaint filed Tuesday by some advertisers.

15/01/2018

What do marketers need to know about the new Facebook news feed? Real, quality engagement is key for your page.

2004-2018: RIP, Facebook News Feed algorithm.

12/01/2018

Ikea wants you to take their own pregnancy test? Read about ikea's latest ad, the new diet coke flavors and kodak's own cryptocurrency in our news roundup for this week!

Marketing news round up for the week

24/12/2017

Mastering marketing is mastering the art of making people love you.

According to Harvard Business School, Marketing is Everything. Business and marketing are intrinsically linked so it's only natural that great entrepreneurs are often uncannily great marketers -- but what does it mean to be great at marketing?

23/12/2017

Wishing you a happy holiday!

05/12/2017

We're hiring!

01/12/2017

Check out our latest Marketing Roundup for November!

Top Marketing News for November- Cyber Monday and Holiday shopping

18/10/2017

We need to realize that customer service can be a part of marketing/growth. What may be seen as customer service changes have actually been used by conversion rate optimization experts and growth hackers for years now.

Imagine that your sales dropped 12.9% last year. Assuming you aren’t ousted as CEO already, what would you do to reverse the drop in sales?