If you’re looking for someone who can help you create conversion optimized and user friendly website that will help you create brand awareness and establish your online presence, then I can help. Optimize your profile
Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. Your profile should provide the means for customers to co
ntact you, sign up for your newsletter, shop, and more.
2. Create clickable content
Without compelling content, you won’t collect leads. Remember, everyone on social media is competing for attention. Images need to be sharp, and copy needs to be sharper. If your goal is to generate leads, make sure to tailor your creative to support it. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.
3. Design user-friendly landing pages
If you’ve convinced someone to click on your link, don’t disappoint them with a sloppy landing page. For starters, the landing page must be relevant. If someone is expecting to find a certain product or specific information when they click on your link, it better be there. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place. A good landing page will be visually seamless and easily scannable. It should provide users with a clear path, and attempt to be as personal as possible.
4. Use social lead ads
When you’ve exhausted organic lead collection measures, or if you would like to boost those efforts, there’s social lead ads. Facebook lead ads
Facebook offers a specific lead ad format for marketers. Lead ads on Facebook are basically promoted forms. Leads collected by these ads can be synced directly to your customer management system or downloaded so your sales team can follow up as needed. Facebook’s retargeting tools are especially handy when it comes to lead nurturing. Make sure you install Facebook Pixel on your website. This makes it easier to track leads and measure how much they cost.
5. Offer the right incentive
Give people a reason to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you can offer to sweeten the deal.
6. Personalize your offer
A little personalization can go a long way, especially when it comes to social media lead generation. In fact, a study by Heinz Marketing and Uberflip found personalizing content helps with lead generation more than any other marketing goal.
7. Measure and refine with analytics
If you’re collecting social media leads, you need to be collecting analytics insights, too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that LinkedIn outperforms Facebook, it may be worth redoubling efforts on that platform. If you want me to help you, let’s have a chat.
