31/07/2020
Types of Audience-
Saved Audience
– based on
Location
Interest
Language
Connection
Custom Audience
-Use your sources
Website traffic
Customer list
App activity
Offline activity
-Use Facebook sources
Video
Instagram business profile
Lead form
Events
Instant Experience
page
Look Alike Audience-
from custom audience
People similar to your audience
Case Studies-
For a chartered accountancy firm
For an event planner
For a diagnostics center
For a digital marketing company
For an outbound travel agent
For educational institution
Tips and Tricks
Find Where your audience lies
Mobile/desktop
People living or travelling to
Don’t guess age group
Don’t guess at
all Have multiple ad sets
