thinkbeyondpr (2026)

22/05/2026

I’ve been reading more about GEO, generative engine optimization, and what companies need to think about as AI-powered search becomes part of how people find, evaluate, and compare businesses.

As usual, the big business questions always circle back to communications.

Yes – tools and search behavior are changing, as is the way prospective clients gather information.

But the core responsibility for companies to produce clear, compelling content is not all that different.

People still need to understand what you do, why you do it, and how it can benefit them.

They need to see your expertise before they enter the room.

What they read about your company should be more than a service list or a few generic claims about experience.

And they need signals that help them understand how you think, what you believe, and whether they can trust you with the problem they’re trying to solve.

This is where consistent, thought-provoking content that strengthens thought leadership becomes super important.

Think blogs, case studies, bylined articles, LinkedIn…

AI may become one more way your clients look for support, but the larger question is still the same:
Have you communicated clearly and consistently enough for the right people to understand why you should be on their short list?

That’s not just a search strategy, it’s a *communications* strategy.

20/05/2026

Sometimes the simplest questions can open the biggest doors.

A communications professional I worked with was trying to help a client see the need for a more strategic messaging approach.

She’d done the research, identified the gaps, and knew the team needed to get more aligned in how it talked about the company.

What seemed to land most powerfully was one deceptively simple question:
How are you different from your competitors?

The ability to answer this is obvious for communicators trained to focus on it, but so many leaders fail to consider it with the level of depth it requires.

Or they haven’t figured out how to communicate that difference in a way that others can understand, believe, and repeat.

Communications professionals should always be comfortable asking the questions that get leaders to slow down in the best possible way.

When they do, they’re serving a strategic purpose that will ultimately get everyone clearer, more aligned, and honest about what really sets the business apart.

A strategic shift doesn’t always need a big reveal.

It can sometimes be sparked with a simple question.💫

The communicator I trained learned this and convinced the leader to move forward. She not only added more strategic value to her client, but also more revenue for her business. 💪🏽

For my communications colleagues:
What’s one question you ask of leaders that always reveals something important?

Let’s discuss in the comments!

18/05/2026

Setting goals doesn’t mean a whole lot if you’re not tracking progress toward achieving them.

This is especially true for communications where companies invest the money, time, and effort to connect better with their customers, employees, or partners so they’re inspired to buy, engage, or collaborate.

One of the burdens of leadership is that you can get pulled so deeply into the weeds that the bigger plans you set at the start of the year start to feel distant or harder to translate into results.

What felt exciting and focused in January can feel muddy by mid-May.🙃

This happens with leaders at organizations of any size.

Even those running multimillion-dollar businesses struggle with communicating the vision beyond revenue – what they’re building, how to position it, and what should take priority.

This is where my upcoming CEO Private Strategy Lab on June 23 at 9 a.m. ET can be so helpful.

The Lab is a complimentary, working session designed for CEOs navigating growth, complexity or change who want space to think and work on their own communication in real time.

Participation is by request and capped at 15 attendees. CEOs are already signing up and there are still spots available.

👉🏽Request a spot by clicking the link in my bio.

15/05/2026

Over the last several weeks I’ve been thinking about all of the random things that are weighing on us collectively as a society—joy is one of my core values, but every now and then the weight of the world is inescapable.

It made me think about how important it is that leaders are not only aware of these things for themselves, but for their employees and teams as well.

May is Mental Health Awareness Month and it is a time to intentionally reflect on the mental health of ourselves and those around us. If you’re a leader who hasn’t considered the ways in which your communications to your team is impacted by the current state of the world—take this as your sign, now is the time.

If you’re launching back to office policies, have you considered the current and rising cost of gas?

If you’re leading a nonprofit, have you considered the stress around federal funding challenges and how that could be impacting the mental health of your team?

These are just two examples of the very real ways in which the state of the world at-large has direct impact on the day to day lives of those you employ.

How you communicate to address these issues will be monumental in retention, performance, productivity, and ultimately, your bottom line.

I love talking to leaders who are facing these kinds of dilemmas, it brings me joy to create a safe space for you and walk you through the ways in which you can communicate internally and externally to support the mission of your organization and continue to lead your team to success.

Tap the link, and let’s connect! https://calendly.com/jenrhudson/30-minute-free-consult-fractional-cco

13/05/2026

On the next , I’ll chat with Cindy Zimmerman, president and CEO of SS Designs.

Cindy is a seasoned leader with more than 20 years of experience in custom-designed branded apparel and a strong track record of helping organizations bring their brands to life.

As CEO of SS Designs, a family-owned and operated company, she brings both creativity and strategy to the work, along with a deep understanding of how branded apparel can drive revenue, strengthen stakeholder engagement, and enhance credibility in the marketplace.

It’s no surprise that Cindy is being honored this year by WBENC as a WBE Star!

Join me for our conversation as Cindy shares:
✨ The #1 communications challenge she’s faced as a leader
✨ Where she believes she thrives most in connecting with the people who matter to the work
✨ A memorable communications stumble and how she managed it
✨ What she wishes the world understood more deeply about her business

If you’re interested in leadership, branding, and the role communication plays in building stronger connections and business growth, I hope you’ll tune in for this conversation.
📅 Friday, May 15
⏰ 9:00 AM ET
📍 Live on LinkedIn and YouTube

12/05/2026

Getting this kind of feedback from participants is always exciting, because it reinforces the real-world impact of strategic communications work.

When teams are clear about what they’re saying, who they’re speaking to, and why it matters, it changes how they show up. Communication becomes more focused, more aligned, and far more effective.

That is a big part of why I do this work.

I support leaders and teams through workshops focused on strategic messaging, vocal empowerment and core values that help them get clear, aligned, and consistent in the way they talk about the brand, and more confident in how they communicate the ideas and issues that matter most.

If you’re a company leader thinking about how to get your team more aligned and effective in the way they communicate so your business can thrive, let’s talk about the right workshop for your organization.

https://www.wethinkbeyond.com/workshops/

08/05/2026

Last month, I wrapped up the strategic communications roundtables and workshops I hosted as a Ripple Effect partner with YWCA South Florida and The Children's Trust.

During these sessions, I’m always moved by how many thoughtful, hardworking, and talented people are powering nonprofit work in our community.

After yesterday’s IGNITE! conference, I’m feeling even more appreciative of the commitment, care and hard work those in the social sector bring to their work to support our communities with the greatest needs.

Here are a few of the most valuable insights I’ve gleaned from supporting nonprofit communicators through these sessions this year:
#1- They desperately want to get communications right because they know doing so is directly tied to their ability to serve well.

#2- Funding for communications beyond programming is critical. When nonprofits can show they can manage it well, they should be supported to do so

#3- There is great value in peer-to-peer learning. It’s educational and supportive for those who want to get better at communicating – and it validates the people getting it right.

For the CEOs in the audience, I shared that on June 23, I’ll be hosting the CEO Private Strategy Lab.

The Lab is a complimentary, working session for both corporate and nonprofit leaders navigating growth, complexity or change who want space to think and work on their own communication in real time.

It’s designed to help leaders who are ready *right now* to sharpen their communication around what matters most.

CEOs have already signed up. Participation is by request and capped at 15 attendees.

If you’re a CEO and this kind of private working session feels timely for you, click here to request a spot.

https://us02web.zoom.us/meeting/register/KI_0MrUiQ5SI3Y83FsNPJw

06/05/2026

When communications professionals find it hard to move beyond tactical implementation, it’s not because they lack talent.

It’s because they haven’t yet learned how to lead the kinds of strategic conversations that get the attention of leaders and drive change in the way companies communicate.

Over the years, I’ve helped organizations clarify vision, mission, core values, key messages, target audiences, and communications priorities.

I’ve facilitated messaging and planning workshops for more than a decade. And I’ve taught communications professionals how to guide these sessions themselves so they can move beyond just the tactical and show up as stronger strategic advisors.

That kind of skill changes things.

It changes how clients see you.

It changes the level of work you can lead.

And if you own a business, it can change the revenue you’re able to generate.

The communications professionals who stand out are rarely those who simply execute well.

Instead, they’re the ones who know how to bring strategy, structure, and clarity to the room.

If you’re an experienced comms pro ready to shift your role to that of a strategic thought partner, visit my trainings page to explore the programs, tools, and community I’ve created to help you grow.

https://www.wethinkbeyond.com/trainings/

04/05/2026

Is your organization saying the right thing to the right people in the right way?

If you’re not sure, take the quiz.

When messaging is unclear, inconsistent, or disconnected from the realities of the business, the impact is often bigger than leaders realize.

Confusion grows. Trust weakens. Opportunities get missed. And what should feel aligned starts to feel harder than it needs to.

That’s part of why strong corporate messaging matters so much, especially in seasons where public expectations are shifting and leaders are being asked to communicate with greater clarity, consistency, and purpose.

This quiz will help you identify which common corporate messaging pitfall may be putting your business at risk, and point you toward ways to course-correct.

Whether the issue is messaging misalignment, unclear core values, low staff engagement, or a lack of inclusivity in how messages are shaped, getting clearer on the problem is the first step toward solving it.

Take the quiz and see what may need your attention.https://www.wethinkbeyond.com/wp-content/uploads/2025/12/Corporate-Messaging-Pitfalls-Quiz.pdf

01/05/2026

I’ve worked over the years to be intentional about the things that keep me well — mentally, emotionally, and physically.

Sometimes that looks like…

- Giving myself the space to just bawl over the loss of my father

- Taking a moment out of a busy day to step outside and walk with my bare feet in cool grass

- Traveling without checking email for a few days

- Simply sitting and being

What I know for sure is that mental health deserves more than leftover energy. It’s not only about what we do when things fall apart, but also about managing the normal, mundane day-to-day.

May is Mental Health Awareness Month and it’s a good time to remember that ease isn’t laziness, rest doesn’t need to be earned, and protecting peace is non-negotiable.

I hope you’ll use the month to reflect on what matters most for you.

Happy May! 🧡🌸

29/04/2026

Happy Birthday, Patrick! You stole my heart and filled it with a joy and love I never imagined possible.

My son took a gap year before medical school and we spent a month of it together in Spain. We were there for his birthday this time last year.

I love that he took the time to make the most of that year because he knew what was coming for him.

He's working harder than he ever has before (and loving it), and just wrapped up year 1. He's busy as heck, but is still intentional about finding the moments to do what he loves.

That means ensuring he makes it home for his birthday (we're big on birthdays in this family).☺️

I love him so much and am so proud of the person he's becoming.

Happy Birthday, my son!

thinkbeyondpr

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