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thinkbeyondpr I'm Jennifer Hudson, APR. I'm passionate about my work. I'm professional. I move mountains to help y

25/09/2026

Nonprofit leaders are facing very real pressure around the great work they’re doing in our communities - especially if that work is viewed as “DE&I”.

Legal restrictions (especially in Florida) and general uncertainty in the sector have required language changes, new approaches to partnerships and enhanced ways to manage stakeholder relationships.

Despite the challenges, what I’m seeing from leaders is a deep commitment to continue to serve. Their strength both humbles me and inspires me to do my part to continue to serve them.

For me, that looks like ensuring leaders are crystal clear about 1) the value they bring, 2) the larger impact they have always had on communities, 3) directing communications resources where they are most likely to move people to take action ( all in support of their long-term goals).

It means helping them sort through these kinds of questions:

📝Who are our most important communications audiences? Why? What action do we want them to take after engaging with our comms? Why?
📝Which programs and services should we prioritize in our communications and why?
📝Are we prioritizing the platforms where our key audiences most live, work and play?

These issues and questions have always been important considerations in communications – no matter the environment.

I’m seeing an amazing amount of creativity and unique partnerships in the nonprofit sector. The challenges are real, but the commitment is just as strong.

💬What are you seeing or hearing from nonprofit leaders in your community?

23/09/2026

Uncovering personal, meaningful stories connected to business values is an important part of the work I do with CEOs.

Stories centered on how the business got started, the experience that changed how you lead, or the value you refused to compromise on all paint a fuller picture of what you and the business stand for than product descriptions ever could.

We remember stories. They make a brand stand out.

This summer, I led a private communications strategy lab for a group of CEOs. During one exercise, I asked them to identify how they’re living out a company core value in real and tangible ways.

They were then asked to connect that lived value to a story, and then commit to sharing it on a platform of their choice in the next 30 days.

What I really like about this activity is that it naturally requires leaders to consider company values in a very personal way.

There’s always an “aha” moment when they do (even if it’s just that they’ve got more work to do to embody the value!).

Core values should be visible beyond the “About” page. As I always say: “Values are the well from which all your great stories can spring.”

This kind of CEO reflection and positioning is worth its weight in gold.

Learn more about my work with CEOs and how I can support you to gain clarity and confidence in your stories as a leader:

https://www.wethinkbeyond.com/consulting/

If you’ve followed me for a while, you know I’ve had a decades-long love affair with the Spanish language and culture, a...
18/09/2026

If you’ve followed me for a while, you know I’ve had a decades-long love affair with the Spanish language and culture, and with Latin American cultures on this side of the world. All have shaped me deeply – personally and professionally.

This week marks the start of , and I want to celebrate and honor a few of the incredible Hispanic business owners I’ve had the opportunity to know, work with, learn from, and cheer on over the years!

I know my list won’t be nearly long enough, so help me add to it.

Tag a Hispanic-owned business in the comments so we can celebrate them together! 🧡

Vanessa Rivera, Erika Obando (TPE Coaching & Consulting), The Win Woman, Diva Name (La Mexicana Taco Bar), Monica Arroyo (Family Therapy Group of Weston), Monica Roca Quesada (Agile Planners)

I’m looking forward to the next conversation with Dr. Andria Beal, Founder and CEO of EpiPaws.Andria and I met through...
16/09/2026

I’m looking forward to the next conversation with Dr. Andria Beal, Founder and CEO of EpiPaws.

Andria and I met through the Levan NSU Center of Innovation Accelerator program in my role as a mentor with The Venture Mentoring Team.

She was passionate and focused and impressive then, so it’s no wonder she’s had such great success!

I’m looking forward to catching up with Andria. Join us as we chat about:

🎙️ The #1 communications challenge she’s faced in her business
🎙️ Where she feels she thrives in connecting with the people important to her business
🎙️ Her most memorable communications stumble and how she managed it
🎙️ What she most wants the world to understand deeply about EpiPaws

I’m excited to hear Andria’s perspective and learn more about the experiences that have shaped how she communicates as a scientist, entrepreneur, and CEO.

📍Watch us live on LinkedIn or YouTube on Friday, September 18 at 9:00 am ET.


Join me and nonprofit leaders Krista Berry. MS and Cornell Crews, Jr. this Wednesday for “Practical Strategies to Streng...
14/09/2026

Join me and nonprofit leaders Krista Berry. MS and Cornell Crews, Jr. this Wednesday for “Practical Strategies to Strengthen Your Nonprofit.”

My session will be especially useful for nonprofit pros who have all the technical know-how and detailed instructions about what to do to increase giving, but still lack the confidence to do it well.

During this capacity-building event hosted by Consolidated Credit, we’ll tackle both.

Cornell will share insight on how to build strong community partnerships, and Krista will offer easy, low-cost donor appreciation strategies to boost retention and maximize year-end generosity.

I’ll focus on leaning into core values for better storytelling and also share Step into Your Moxie® vocal empowerment activities to help fund development leaders own their expertise and brilliance no matter what room they’re in or stage they’re on.

I’m honored to share the space with these two committed leaders and grateful to Sandra Tobon for inviting me to speak.

Registration is still available! Scan the flyer or tap the link to register.

https://form.jotform.com/262015321675148

Twenty-five years ago today, a British Airways colleague called just as I was heading to the airport for a meeting in Ne...
11/09/2026

Twenty-five years ago today, a British Airways colleague called just as I was heading to the airport for a meeting in New York.

I remember turning on the television, sitting on my bed, and then staying glued to that spot for hours afterward as my husband and I watched the horror unfold before our eyes.

The following days were frightening and eerie. I’d never before heard the skies so quiet. I was pregnant with my first child and terribly worried about the world he’d be born into (that worry still lingers). Like many of you, we moved from day to day in a state of shock and disbelief.

I can’t believe it’s been more than two decades. That day will forever be a defining moment of my life.

My heart still aches both for those who were so brutally murdered and the families who loved them.

I remember and honor them today, and I hold onto the hope that the world can be a more loving, just place.

You can belong to professional associations, networking groups, and other communities and still need a different kind of...
09/09/2026

You can belong to professional associations, networking groups, and other communities and still need a different kind of room.

I know because I do, too.

I value the professional organizations and networks I’m part of. They give me opportunities to learn, connect, build relationships, and stay engaged with our industry.

The Strategic Communicators Collective wasn’t created to replace any of those spaces.

I created it because I realized there were still conversations I needed a place to have.

The complicated client situation you can’t exactly post about on LinkedIn. The business decision you want to think through with someone who understands what it means to run a communications practice. The moment when you need perspective from an experienced peer who will ask a good question, challenge your thinking, or simply say, “I’ve dealt with that, too.”

That’s the gap the Collective is designed to fill.

It’s a smaller, trusted space for experienced communicators to talk honestly about the work, the business, and everything that comes with both.

You don’t have to choose one kind of professional community.

Sometimes you just need the right room for the conversation you’re trying to have.

Curious about the next Strategic Communicators Collective cohort? Message me “COLLECTIVE” and let’s talk.

What happens when we’re at an inflection point in our careers and need to level up in a way that makes us incredibly unc...
08/09/2026

What happens when we’re at an inflection point in our careers and need to level up in a way that makes us incredibly uncomfortable (even though we sense deep down that we’ve got exactly what it takes)?

Maybe you’re stepping into leadership. Going out on your own. Repositioning your business. Or realizing that the way you’ve been showing up professionally no longer reflects where you’re headed.

Knowing how to communicate doesn’t automatically make it easy to advocate for yourself, articulate your value, or say out loud what you want next.

Sometimes the next step isn’t learning how to communicate better.

It’s becoming more empowered to use the voice you already have.

That’s the work at the heart of Step into Your Moxie®: helping people find and master the use of their voice so they can speak up and show up authentically and powerfully in ways that will inspire people and motivate them to take action on their ideas that are important to them and their organizations.

If you’re at a career inflection point or just ready to use your voice for greater impact, reach out so we can chat about how this transformational work can help you.
https://calendly.com/jenrhudson/freeconsult

04/09/2026

I’m excited about what’s on the horizon for the next cohort of the Strategic Communicators Collective!

From the beginning, I wanted this community to offer access to the kinds of conversations experienced communicators want and need to have with people who understand the nuances of their work or business (and realize how quickly both are changing).

We’ve got some GOOD conversations coming up.

I’m especially looking forward to the one we’ll have this fall with Catharine Montgomery about how to operationalize AI in your communications business.

According to Ragan’s 2026 State of AI & Communications study, 98% of communications professionals surveyed are using AI in some fashion. But fewer than 20% say it’s actually integrated into their regular workflows and organizational strategy.

That gap is where the conversation gets interesting.

It’s not just about whether we’re using AI or which tools everyone is trying. It’s about how we thoughtfully integrate AI into the way we work, serve clients, and run our communications businesses.

That’s the kind of practical, honest professional development the Collective makes room for.

We also focus on how to make the most of our strategic brains so we can serve organizations at a higher level, and we offer insight and advice on the challenges or big ideas folks aren’t necessarily comfortable sharing anywhere else.

If the Collective sounds like the kind of professional community you’ve been looking for, message me “COLLECTIVE” and let’s talk.

So many of the conversations I have with CEOs of growing companies leave me inspired. They know the history of their com...
02/09/2026

So many of the conversations I have with CEOs of growing companies leave me inspired.

They know the history of their companies. They know the best customer success stories. They know what’s special about what they do. And they know how seemingly disparate narratives and initiatives connect to the heart of the company.

But all of this greatness is in their head🙃and they struggle to get their teams clear and aligned around what’s most important to communicate.

Growth naturally leads to greater complexity: More people. More priorities. More opportunities. More things that feel like they REALLY should be communicated.

When you’re the person who sees how it all fits together, but can’t quite determine how to best communicate this so others see it, disconnects also naturally occur.

Addressing this with CEOs is some of my absolute favorite work.🥰

The brilliance of their products, services, and impact is there, but they need help ensuring everyone else is clear about all of these as well.

If your communications efforts have gotten more challenging as the business has grown, we should chat.

This is exactly the work I help CEOs navigate through my private, VIP session, Communications Clarity for CEOs.

Ready for more clarity? Learn more here:
https://www.wethinkbeyond.com/wp-content/uploads/2025/03/Communications-Clarity-for-CEOs.pdf

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