Birks Street Creative

03/06/2024

3 quick audits for your brands health check up!

How much do you look and act like competitors? This is crucial because if those within your business can not discern you from the competition, the less likely customers will be able to. The last thing we want is a customer seeing your site/ad/post and later ending up on a competitors site. Are you attracting the right people? First off know, you can be making sales and still attracting the wrong people. If you have a thousand hours into something and your AOV doesn’t align with the companies desired growth, then that’s a problem! Maybe your audience is growing but your sales are plummeting… it should be obvious that this is a problem. what do you do?! This is huge. If people come to your site or profile and don’t know definitively what you offer… this is a problem. The momentum you loose is exponential. Maybe you have great ads, but when they get to your site the customer is left wondering if they’re on the right page or not. Everyone say it with us … “THIS IS A PROBLEM!” These are just a few points to get you started. If this trips you up or realize you’ve got some massive holes in your strategy, website, brand identity, or a combination of the them all - Book some time with us and let’s iron out a plan to get you back on track!

20/05/2024

Growing your brand is a continuous process that requires time, dedication, and a deep understanding of who your brand and audience are. It involves a combination of strategies to ultimately engage, target, and execute. Remember - staying adaptable and responsive will keep your brand moving forward.

16/05/2024

Happy birthday to our CEO, Rob! May you have endless glazed donuts, The Office references, metal, and baby snuggles today 🤘🏼

08/05/2024

Tomorrow’s work jams brought to you by Birks Street Creative:

Birks Street, a user on Spotify

07/05/2024

Every visual element, every brand touchpoint, every experience speaks volumes—even when you're not actively engaging your audience. They are constantly observing and interpreting your visuals, messages, and even what you choose not to communicate. Let's shape your brand identity with deliberate consistency 🤘

creative.onbirkstreet.com

30/04/2024

A bad logo makes your brand 1️⃣ stand out from competitors in a bad way or 2️⃣ makes your brand invisible to consumers. Here are some questions to consider when it comes to your visual identity:

➡️ Is your logo hard to read?
➡️ How is it perceived? As unprofessional, irrelevant, or dated?
➡️ Is it difficult to recognize or remember?
➡️ Does it communicate your brand effectively?
➡️ Does your logo win or lose when in a lineup of competitors?

Time for a brand refresh? Let’s create a visual identity that speaks for your brand and appeals to customers: creative.onbirkstreet.com

18/04/2024

Everyone knows to grow your business you need sales 🔽

To get sales, you gotta GUIDE the customer into action 🔽

And depending on your business maybe that's a shop purchase, a form submission, or signing the contract they've had for a week. But how do you get them to take action? 🔽

This is kind of a trick question because if we had the simple answer, we would be a 7 figure agency and have clients coming out of our ears 🤷‍♂️ BUT what we do have is a lot of messaging strategies to get into the mind of your consumer and get them to take that next step. Here's a sneak peek.

Let's talk: creative.onbirkstreet.com

12/04/2024

Local gym and online personal training company, Summit Systems, LLC , needed a brand to grow with them as they expanded into their first brick-and-mortar location. With the goal of having a professional and cornerstone-style brand, we created their brand mark. Used on a variety of apparel, promotional items, equipment, and more - we crafted custom typography and a bold emblem logo. Summit Systems stands out as easily recognizable and memorable among competitors within the space.



Birks Street Creative helps brands both big and small, from start-ups to medium-sized companies. We're experienced in Brand Development, Visual Identity, and Website Design & Development, as well as serving as your trusted consulting partner to take your brand to that next level.

10/04/2024

Fam...stepping into uncharted territory FUELS CREATIVITY 🔥

It pushes boundaries, gives you a different perspective, and redefines what's possible.

So, if you're feeling burnt out...step away. And when you come back, be ready to embrace the unknown. See where it leads you.

Let's take that journey together: creative.onbirkstreet.com

05/04/2024

Say it again for the people in the back...
👏 AI IS A TOOL! It's a tool that can sometimes expand on and add to your very human campaigns 👏

If you're using AI to write full blogs, digital downloads, etc...you're doing it all wrong.

Marketers bridge the gap between an audience and a brand. Without the marketer's heart, soul, purposeful messaging - there's no connection. HUMANS are what craft narratives that resonate deeply with an audience and connect brands with people.

19/03/2024

The Look Loft is a holistic brand that focuses on the health of the entire person inside and out. The client was going for a neutral brand mark where luxury meets organic - with an industrial feel. Take a look and let us know what you think!

13/03/2024

Don't underestimate the power of marketing! From the logos you recognize to the ads that influence your choices, branding, and marketing shape your perception more than you realize. Let's explore the psychology of consumer decisions and uncover why your mind favors certain brands over others.