FiveStones

FiveStones Our vision to provide advertisers, agencies and publishers a full suite of digital marketing offerin

The digital marketing industry is fast-growing and everevolving, especially in Asia Pacific, a region that commands the biggest growth potential; but the eco system is complex, competitive and often demands high touch service for clients. Technologies and tools offer efficiency, yet we believe people are essential to maximize its potential capabilities. FiveStones is a Digital Marketing Consultanc

y company in APAC, with the mission to increase the return of our customers’ digital investment by offering them extensive services to enhance and leverage to their fullest capability of multiple technologies. Founded in 2009, we are the first certified partner of the Google/DoubleClick adserving platform in the Asia Pacific region. Our immense knowledge and expertise in this sector allows us to offer advertising agencies, advertisers and publishers with local solutions ranging from an outsourced ad operation workforce all the way to training and consulting on a variety of technologies and tools.

It’s official! The deprecation of GA3 / Universal Analytics will be completed on July 1, 2023 for Standard (free) users ...
11/05/2022

It’s official! The deprecation of GA3 / Universal Analytics will be completed on July 1, 2023 for Standard (free) users and October 2023 for GA360 users. Despite there being nearly 14 months to go until then, this does not mean you should wait. Instead, you need to start preparing for the migration now. Read more. https://bit.ly/3N4B0DQ

With Universal Analytics being deprecated on July 1, 2023, ensuring you effectively migrate to Google Analytics 4 is key to ensuring long term analytics success

Media buying is not a new concept in the industry but it can provide organisations with a number of different benefits w...
30/03/2022

Media buying is not a new concept in the industry but it can provide organisations with a number of different benefits when it comes to utilising digital media. Importantly, the way in which you and your organisation does its media buying reflects a core element of its Digital Marketing Maturity. Read more.

DV360 has 5 different types of media buying & deals available including, open auction, private auctions, preferred deals, programmatic guaranteed and tag-based IOs, learn more.

Interested in learning how you can transform your social content into display ads? At FiveStones' upcoming webinar 'Usin...
09/03/2022

Interested in learning how you can transform your social content into display ads? At FiveStones' upcoming webinar 'Using and automating social content for display ad creation' on 29 March, we explore this topic in-depth as well as how brands are leveraging DDC templating for news & blogs content. Register today so you don't miss out!

Join our webinar on 29 March , 11am-12 noon (GMT+8) to learn more!

With advanced creative solutions like the dynamic templating of news & blog-related content now available in the market,...
02/03/2022

With advanced creative solutions like the dynamic templating of news & blog-related content now available in the market, our upcoming webinar will explore the ways that social content can be transformed into display ad creative. FiveStones will share how brands are leveraging DDC templating for news & blogs content as well as how you can automate your display campaigns from your social channels. Register Now!

Join our webinar on 29 March , 11am-12 noon (GMT+8) to learn more!

With data collection being a key tool in developing a data-driven marketing strategy, it's important to get right especi...
30/11/2021

With data collection being a key tool in developing a data-driven marketing strategy, it's important to get right especially from a privacy perspective. Sign up today for our upcoming webinar on 15 Dec, Data collection in the era of privacy-first trends to find out how you can set up data collection in a privacy-safe way. https://www.eventbrite.hk/e/data-collection-in-the-era-of-privacy-first-trends-tickets-212220917477

Make use of data collection in the era of privacy-first trends. Join our webinar on 15 December, 11am-12 noon (GMT+8) to learn more!

Whether you are running campaigns on behalf of clients, through an agency or even in-housing the GMP, applying ‘sales fu...
25/11/2021

Whether you are running campaigns on behalf of clients, through an agency or even in-housing the GMP, applying ‘sales funnel thinking’ allows a more structured approach to your digital marketing campaigns and a framework to build upon to drive more success and ROI from your ad spend. Learn more. https://bit.ly/3l5JbUG

The sales funnel is the buying process a company uses to lead prospects when making a product purchase. Here, we explore how to apply the GMP to all 7 stages.

3rd party data collection involves working with an external partner to purchase these insights to leverage the data from...
21/10/2021

3rd party data collection involves working with an external partner to purchase these insights to leverage the data from these various sources, empowering and incorporating an organisation’s 1st party data to provide a more complete picture of the customer journey. Learn more.

The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.

In our latest article, we explore more insights from the Boston Consulting Group’s “Responsible Marketing With First-Par...
08/09/2021

In our latest article, we explore more insights from the Boston Consulting Group’s “Responsible Marketing With First-Party Data In Asia Pacific” report (released mid-2020), including how you can collect and use first-party data, and how first-party data activation can drive significant revenue uplift. Read more. https://bit.ly/3DONMlU

Following the latest BCG research on first-party data in APAC, we explore 3 types of first-party data activation your organisation can use to power your Digital Marketing Strategy

Do you want to maximise the impact and conversions from your website? With A/B testing named as the highest ranked metho...
18/08/2021

Do you want to maximise the impact and conversions from your website? With A/B testing named as the highest ranked method planned for improving conversion, according to Outgrow, organisations are now looking at conversion rate optimisation (CRO) and CRO tools for driving more conversions from their web properties. Read more. https://bit.ly/2XD2ImD

With A/B testing named the highest ranked method planned for improving conversion, we compare two popular conversion rate optimisation (CRO) tools, Google Optimize and AB Tasty

FiveStones is hosting a fireside chat featuring prominent CRO tech evangelist AB Tasty on August 26 at 3pm (GMT +8). We ...
17/08/2021

FiveStones is hosting a fireside chat featuring prominent CRO tech evangelist AB Tasty on August 26 at 3pm (GMT +8). We will discuss the importance of CRO from a high-level viewpoint, and why you should consider investing into it as part of your marketing strategy.

Join us on this chat to hear first-hand on how you can up your conversion optimization game!

New to Conversion Rate Optimization (CRO)? Register for our fireside chat on August 26, 3pm (GMT+8)

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Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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