Abundant Agent - Real Estate Marketing (2026)

26/12/2022

Is it really even the holidays if you don't dress up in a onesie in preparation to sleigh all day?

11/11/2022

Have you ever thrown knives before? Last weekend, my brother, sister-in-law, and I went to a Renaissance Faire for some weapons throwing.

Real talk, I had NEVER thrown knives before.

And quite frankly, my “results” were less than stellar.

I missed.

Then I missed again.

And then I hit the board… but not the target.

Oh yeah, and then I missed again.

And then suddenly BULLSEYE!

Let’s be honest , that was mostly sheer luck.

Using social media for real estate is a lot like throwing knives.

You’re probably going to be bad at first.

(Sorry, it’s just the truth!)

But you’re going to get better the more you do it.

Now here’s the deal, my brother, who is GREAT at throwing sharp, pointy things missed his fair share of times too.

In fact, on one throw, the blade went completely OVER the wooden board and landed in the grass behind it.

But he didn’t stop throwing just because he missed a few times.

So even if some of your social media posts fall flat, don’t stop.

The key here is consistency!

Show up. Be consistent. And you’ll get results.

09/11/2022

Ohhh my gosh, can I share something crazy with you?

A few Tuesdays ago, I got to share a story onstage in front of nearly 300 people. I used to get to stand on stages all the time, but it had been awhile… and by awhile, I mean YEARS.

The story prompt?

“Share a five-minute story about playing the part. Holidays, parties or the school play. Stories of wearing the clothes to conform or stand out. Imposter syndrome or uniforms that itch. From ComiCon to Mardi Gras— Santa Clause to Spock, Teenage Mutant Ninja Turtle to Sexy Zombie Cat. Reveal yourself!”

I’ll get to share more details about the story I got to tell at later on down the road, but for now, I issue you a challenge.

Jump on your social media and share a story.

Use this prompt or just pick any random story. It doesn’t have to be business or real estate related. It just has to be true.

The results of how well this post performs may just surprise you!

07/11/2022

It’s great when you’re located in Atlanta and people from across the US like & comment on your post. However, if they’re not local and not able to buy your services or hire you, it’s kinda a bummer.

Here’s a few ways to get more LOCAL eyeballs on your social media content.

Post local content related to your industry. Geotag your post, and also tag any relevant local businesses as well.

Create a collaboration post with another local business owner. Your post will get seen by their audience as well!

Run a local giveaway. Do this as a collaboration post with another local business to get even more engagement.

Share one of your educational posts to a local Facebook group. Make sure you’re not breaking any group rules before doing this.

Use local hashtags. It’s tempting to just use more generic hashtags that will give you more engagement, but that won’t help you reach local people who can engage with your services & hire you.

Tell me, do you work with people just in your area or across the US?

04/11/2022

Heck yeah you should! Here's the 411: In order for a person to hire you, 3 things have to happen…

1 – They have to know you exist – as both a human and a real estate agent. This comes from posting both personal and real estate related content.

2 – They have to like you as a person. You’ll build up your likeability and relatability through personal content.

3 – They have to trust you as a local real estate agent. This comes from sharing value-driven real estate content.

When these 3 things align, the magic can happen.

02/11/2022

Sometimes you just have to put your head down and blinders on. For the past few months, I’ve been doing . I didn’t mean to but I went mostly dark on social media.
I absolutely love all things digital but sometimes you gotta block out all the noise to access your own Inner Creative.
But I’m back!

So for those of you who are new here, allow me to reintroduce myself...

Hey, I’m Aly. I help service-based businesses grow their influence & income through online marketing.

I work with small businesses in all different industries but I absolutely LOVE real estate 🏠 and dog training 🐶.

Speaking of dogs, I have a little 45lb lab mix named Piper. She’s cuter than your dog. Sorrynotsorry. We travel the US fulltime, living out of a couple of military duffle bags. It’s the most fun!

When we’re not helping service providers absolutely crush it online, you can find us binging Doctor Who, attempting Kundalini yoga, or going on long walks outside.

Wanna be besties? Send me a DM!

12/09/2022

You posted your new listing on social media but it’s not getting any traction. It looks and sounds exactly like every other agent’s latest listing.
How do you make yours stand out?
Well you can’t change the way the house looks, so let’s talk about the caption…

🏠 Most agents just share the basic features of the listing. Address. 3 bedrooms. 2 bathrooms. Square feet. Price. A couple features. Maybe a link to the MLS. A “come tour this house” call to action. This is boring AF. You have to jazz it up a bit and give the home some personality.

🏠 Your first sentence should draw in your audience. “OMG, you’re never going to believe what home just hit the Asheville real estate market!” “Oh my stars & stripes, do I have some big news for you!” “I can’t wait to share this new listing with you!” “BRIGERTON BUYERS!”

🏠 Let your caption feel like a “word tour.” Paint a picture of what buyers would see if they went room by room. You don’t have to go into too much detail for non-primary bedrooms & bathrooms. Get yourself a thesaurus & pick some words besides “unique,” “cozy” and “comfy.”

🏠 Don’t just talk about the features. Share the benefits of each feature. The kitchen with lots of counterspace becomes “this kitchen has so much counterspace you’ll never have to worry about too many cooks in the kitchen.” The big living room becomes a living room with “enough space to wrestle & play tug with all your four-legged friends.” The small backyard? It’s now a backyard where you won’t spend the entire afternoon cutting the grass.

🏠 End with a call to action for your audience to call you to schedule a tour or begin the house hunting process. Make sure to include any required information like your brokerage name.

Want help writing a listing description for social media that’s going to 3x the number of people who see it?

Send me a message…

19/08/2022

Stop saying you don’t like using social media - for fun or for your real estate biz - because it makes you feel bad about your life. Set some boundaries, use that unfollow button, and start enjoying social media again!

After all, it’s is the BEST tool you have to generate real estate referrals and leads.

Tell me, do you love or hate social media?

02/08/2022

Rumor has it you have no idea what to post on your real estate social media this week.

I feel you! Sometimes even I get brain farts where my mind just goes blank. Sometimes it lasts for 5 seconds; sometimes it lasts for 5 days.
Allow me to cut through the brain fog for you.

Here’s a couple social media post ideas…

📱 Behind-the-scenes of your newest listing… or touring a listing with your buyers

📱 How you’re different than other real estate agents

📱 Your biggest failure as a real estate agent

📱 Why you decided to become a real estate agent

📱 The best moment you’ve had in real estate

📱 Market Update: behind-the-scenes of the MLS & what it really means me

If you’re struggling to come up with social media content and stories that will absolutely WOW your online Sphere of Influence, send me a message and let’s work through it!

26/07/2022

OMG do you know how annoying UHaul is?

They won’t confirm your reservation until right before you go pick it up AND they’ll change the pick-up locations on you.
And yes, I learned this the hard way. Multiple times.

When you’re in the midst of moving, the last thing you want is to have plot twist after plot twist.

Your social media can help prevent this.

How?

Do a series on “things nobody tells you about moving.”

Here’s a couple of social media post ideas…

📦 Packing takes longer than you think. Start packing wayyy earlier than you had planned.

📦 Packing (and moving) can be both stressful and emotional.

📦 Moving boxes get heavy fast. Smaller boxes are the way to go.

📦 Get rid of your cheap stuff. It’s really not worth the time/energy to pack AND the cost for movers to move that box.

📦 Speaking of movers, nobody wants to help you move for a pizza and some cheap beer. Hire movers.

📦 UHaul is can be a PITA. Reserve your truck as far in advance is possible and have a backup option as well.

📦 Moving trucks are dirty. Use sheets and blankets to protect your furniture and mattresses.

📦 It’s going to take you longer to unpack than you think. Have a “survival box” to get you through the first week or two at your new home.

Use these ideas as inspiration for your next real estate social media posts…

…OR you can get these post ideas done for you. Graphics. Captions. IG Stories. All of it is done for you inside The Abundant Agent Membership.

Link in Bio.

19/07/2022

SPOILER ALERT! The type of marketing support you need and deserve for your real estate biz cannot be found on Google.

Sorry to be the bearer of bad news but it’s true.

Yes, Google is full of free information and resources. I read and watch a ton of it.

HOWEVER, there’s a point where Google can’t help you.

You need more than just generic marketing information and free social media downloads.

You need – and deserve – the RIGHT support for your real estate biz.

You can’t Google search…

❤ “Can you audit my social media profile?”

💛 “Why is my marketing strategy not working?”

💚 “How do I use my own unique gifts and talents to market my real estate biz?”

💙 “Do you think this strategy will work for me?”

But what you can do is ask ME! 🖐

Wait, what?

That’s what The Abundant Agent Membership is for.

✨ On top of the daily, personality-driven social media content that’s all customizable to your real estate brand…

✨ On top of the monthly strategy guides, trainings, and weekly action plans.

…is 1-on-1 access to me. 🤝

When you become an Abundant Agent, I become your marketing sidekick.

You now have a sounding board to ask all your questions.

You have someone to ask about your specific marketing strategy.

You have direct access to me every day.

87% of agents fail in the first 5 years.

…and my goal is to help you not only be in 13% of agents who are successful but be one of the most in-demand agents in your local market.

Does this unGoogleable support sound like something you need?

Head over to the link in bio to see how The Abundant Agent Membership can help your real estate biz succeed.

18/07/2022

Wanna know a secret? You audience doesn’t want to see real estate social media content 24/7/365. They’re choosing to follow you because they care about YOU.

This means that you should be sharing some personal content with your audiences, in addition to your real estate content.

Going on an adventure to Sherwood Forest? Share it!

Cooking something absolutely delicious? Show how to make it!

Celebrating something awesome? Let the world know!

Become more relatable by sharing bits and pieces of your personal life. The more relatable you come, the more relationships you can build.

And do you know what that means?

More referrals, leads, and clients!

Split your content between personal and professional, and you won’t regret it!

Abundant Agent - Real Estate Marketing

26/12/2022

11/11/2022

09/11/2022

07/11/2022

04/11/2022

02/11/2022

12/09/2022

19/08/2022

02/08/2022

26/07/2022

19/07/2022

18/07/2022

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