21/07/2022
Thursday thoughts 💭
I have the benefit of talking to a lot of different coaches on a weekly basis.
If I'm not going to be attached to the Swedish "jantelag", most are really excited about our call since they've seen what kind of results my companies have done over the past 2.5 years.
They see me as the "quick fix" to bring their business from struggling to thriving.
Before, that was exactly what we provided in our marketing agency.
But then our potential clients had another issue.
Cashflow.
Awesome service and results cost .
If you're in a position where you are new, or struggling...
You run out of cash very, very fast.
Because great things take a little bit of time to build 🏰
..and on top of it, they needed to do the other 50% of the work which was to be AMAZING in front of the camera and SELL.
Two things that are a high-level skill.
So we only worked with the top, best coaches in the industry—very VIP.
About a year ago, my mind traveled to how I could be of greater service to a larger group of people with the knowledge my team and I had.
It needed to be:
💡 Accessible
💡 Affordable
💡 Easy for non-techies
💡 Scaleable for the customer
So we built out one of the best programs teaching coaches exactly what to do (and HOW to do it) in order to be successful but with one key component
- They had to do it themselves in order to actually understand what their business is all about.
This is where an issue arrives:
🙃 Very few coaches want or know how to run a business, and get sold on "hire a team", and "don't do it yourself".
So what I see over and over again - are vulnerable businesses that don't have a clue about what they are doing and just looking for the next quick fix.
"Because nothing works".
In order to be successful, there need to be a business structure in place.
As a business owner, you should know the overall processes that your potential clients are going through and how your entire business is operating.
It's very naive to expect awesome results if you don't even know your own company inside out.
What do you think? 🧐