05/10/2018
I am sure by now MOST of you have seen this...and after seeing it you may be wondering what the heck it means...
Well, this is good news for all of us that advertise through Facebook.
Here are the facts:
- Facebook currently uses what is called a "third party pixel" - it's 3rd party
because it's from Facebook going on YOUR site, meaning Facebook is the third party.
- 3rd party ad blockers/pixel/tracking blockers are happening.
- Facebook doesn't want us (advertisers) to be impacted by the ad/pixel/tracking blocking.
(and we don't want that to happen either!!)
- To combat this, Facebook is migrating to a FIRST PARTY pixel - meaning the pixel is considered based/native from your website, NOT triggering ad/pixel/tracking blockers!!!!
💪💪 MEANING - WE CAN STILL RUN ADS, COLLECT PIXEL DATA AND MORE💪💪
HERE'S THE ACTION STEP YOU NEED TO TAKE:
Nothing for now.
Allow Facebook to roll over your pixel into the 1st Party Pixel.
Have a great weekend! ❤️🎉😎