iOutrank

22/03/2023

ChatGPT has the SEO community buzzing! Be careful if you are trying to write content with this tool. We've tested the tool extensively and while it can be great for some things, the tool repeatedly provides misinformation.

New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it's already being used.

24/02/2023

Internal links are a crucial part of SEO. By using internal links strategically it helps google understand the context of your pages, and how different pages relate to each other. Check out this visual example for a better understanding!

10/02/2023

Fantastic overview from Ahrefs on creating content for SEO.

In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.***********...

03/02/2023

Content Strategy is more important than ever, especially for SEO.



https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics

30/01/2023

Are you wanting a deeper understanding on blog SEO? Open this article and dive in!

Does Blogging really help with SEO? Find out why it does and how you can optimize your blog site for the search engine with some simple tools and tips.

24/01/2023

With so many people looking for jobs right now, we wanted to share this fantastic article by Indeed. Follow these tips to ROCK your next job interview.
https://www.indeed.com/career-advice/interviewing/job-interview-tips-how-to-make-a-great-impression

13/01/2023

If your target audience uses Google to find your products or services, You ABSOLUTELY NEED a strong SEO INVESTMENT in 2023.

***Message us if you want the sources for these stats.

10/01/2023

Have you been thinking about your 2023 SEO? Watch this informational video by Nathan Gotch on some best SEO practices!

In this video, I’ll walk you through real-life examples showing you several SEO best practices in action. Follow my process, and you’ll dominate Google in 20...

27/12/2022

How is an SEO content strategy different than other content strategies?

Here are a few key differences:

KEYWORD FOCUS

Your content needs to be focused on keywords that have known search volume. Generally, you'll be targeting a primary keyword and a small set of related keywords with one piece of content.

LESS PROMOTIONAL

Most of the time you'll make little mention of your brand in this content, instead focusing on thoroughly covering the keyword topics you are targeting.

SEARCHER INTENT & NEEDS

The content must fit the intent behind the searcher's query and satisfy their needs so that they don't have to look elsewhere. So if Google is returning mostly list posts for your target keywords, you'd better do a list post and make it better and more informative than the rest!

HIGH VALUE / ADDED VALUE

Your content needs to be highly valuable to searchers but also offer added value when compared to what is currently ranking. This generally means you've gone in-depth on the topic and are offering something with actionable takeaways.

GOOD ENOUGH TO BE REFERENCED AND/OR SHARED

Determine what will make your content desirable enough to be linked to from other posts or articles and/or shared on social media. For example, including relevant and interesting statistics is one idea.

20/12/2022

How did we get a link from the Yale Law School Library website for our law firm client?

No, we didn't do "scholarship" link building.

We used "broken" link building.

We spend countless hours every month doing link research for clients. In looking for opportunities for this client, we came across a broken resource on the Emory University School of Law website that still had tons of websites linking to it.

What did we do?

1. Using Archive.org to see the old page, we recreated a better version of it (a Federal Courts Finder)
2. Then we did outreach to all the sites still linking to the old page.
3. We let them know about the broken link and suggested our new page as a replacement.

The results?

We gained multiple links from EDU and other sites and scored a link on Yale's Law Library page:

library.law.yale.edu (Moz Domain Authority of 92/100 and Ahrefs Domain Rating of 91/100)

Our client saw huge boosts in rankings and traffic from this project.

Good ole, in-the-trenches link building by scrappers like us is still highly effective in lifting a site's overall rankings.

08/12/2022

Take a look at this article by our Founder: 5 Keys to High-Performance SEO: What 17 Years Has Taught Me

5 Keys to High-Performance SEO: What 17 Years Has Taught Me | 15 comments on LinkedIn

22/11/2022

This video has some super useful information for upscaling your SEO strategies. Check it out!

Want to become a successful SEO specialist in 2021 (and beyond)?Good idea because it can help you escape the 9-5 grind and become your own boss.It can also h...