EQX Advertising

06/06/2020

On shady marketing habits...

If you break the rules and win alone, you’ll get everyone else frustrated and angry at you. If you break the rules and we all win, you’ll become the hero. It turns out that being selfis…

20/02/2020

Choosing the right category for your page might be critical for your success...

Choosing a category for your page might seem a simple identity statement. A fashion blogger would probably pick “fashion”. And a fitness fan, may want to pick “fitness& #8…

24/01/2020

They lied. You need less than that to catch my eye. My attention is fine. There’s nothing scarce here. But my time is short. And I only pay attention to what interests me. We all do this. You…

23/01/2020

What should I want? Strange question. And ubiquitous. As you enter the Westfield in San Francisco, a suave itch develops within. Tender butterflies in your stomach. Almost like falling in love. Lar…

02/01/2020

Optimize your Amazon PPC campaigns...

Making PPC campaigns more effective AND cheaper might not be so obvious. Targeting ‘swimsuit’ when selling swimwear might come as a natural choice. It displays your product in front of …

23/12/2019

Amazons sellers, it's the peak of the sales season. Are you making the most of it?

People are running all over, looking for things to buy. The card-wrecking season is on. On the flipside, huge discounts are everywhere, waiting to be picked. There are at least 2 ways you can take …

22/10/2019

If I’d like more sales fast, I could turn all my emails into sales pitches. Hitting you with a constant stream of “Don’t miss this chance” blurb. Like so many email marketer…

08/07/2019

If content is not king anymore, then who is? And why? How should we treat it from now on? Bob Lefsetz casts a strong perspective on this…

22/06/2019

Studies show that people now have an attention span shorter than a goldfish, the king of absolute distraction. It’s a marketing nightmare. Yet, we dare you to catch their full attention. Some…

20/06/2019

Marketers everywhere are moving from email to Messenger Marketing. In spite of its limitations, it’s faster and more direct. How about its future? 1.3 billion people are using Facebook Messen…

18/06/2019

Whatever you sell, there’s always someone who complains that your stuff is too expensive. You could start by asking yourself what do they really mean. And you will probably find the answer ly…

02/04/2019

What does a coffee shop provide? Coffee? Atmosphere? A place where you can spend time with friends?… We grew to believe that we buy products. As a natural consequence, when you start your own…