06/18/2026
The #1 Thing by Alex Hormozi
The biggest threat to your business isn’t doing nothing.
It’s doing the second most important thing.
The things that you can reasonably argue are a good idea to anyone, except they aren’t the BEST return on your time.
They give you returns. You grow by 20 to 30%. But there’s a 2x, 3x, 5x, even 10x sitting right there. It’s just harder than the incremental move.
Most businesses fail because they work on the wrong stuff. Not because they don’t work hard.
This is mostly because the hardest problems are the ones you usually don’t know how to solve yet, and neither does anyone else on your team.
So you focus on the ones you do know how to solve, rather than beginning on the unknown path.
Interesting Case Study here
https://drtraviszigler.substack.com/p/the-one-email-from-alex-hormozi-i