Mallytov Cocktail

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Mallytov Cocktail A boutique Branding and Marketing Studio based in London. Helping Small Business owners grow their Brands.

Online.
- Brand Strategy and Design
- Sales Funnel Strategy
- Web Design
- Video

You, a business owner, have something to sell that will change somebody’s life. It doesn’t matter what you have. It migh...
24/01/2021

You, a business owner, have something to sell that will change somebody’s life. It doesn’t matter what you have. It might be a product, training or service. What matters is that it has real value and truly delivers on its promise.

By now, I hope you’re sure that your offer meets those conditions. You’ve tried it, tested it with a group of people and you know that what you have is working. It’s the real deal!

You are ready to sell it.

The next question is: who do you speak to and how do you speak to them in order to convert them into paying clients?

Link to the article: http://bit.ly/3sOuGH7

Your 'ideal client' is not a uniform group. Based on their problem awareness, we can divide them to four groups when marketing to them.

As slow as a tortoise, with a few stops and hiccups, I pursue my .This week, I'm sharing the next few topics related to...
20/01/2021

As slow as a tortoise, with a few stops and hiccups, I pursue my .

This week, I'm sharing the next few topics related to marketing.

"As I’m still exploring this vast topic, one thing is indisputable: a big part of marketing is understanding who you are speaking to and how they are talking about the problem you are solving."

LINK:

When marketing to clients, especially when it should lead directly to sale, you have to use your client's language and consider their awareness

When it comes to digital marketing deciding on training most useful to you and your business, it’s not at all easy.Espec...
13/01/2021

When it comes to digital marketing deciding on training most useful to you and your business, it’s not at all easy.
Especially when you are new to marketing.

What might help is to understand what you want to achieve for each stage of a customer journey. This is where the concept of Sales Funnels comes in handy.

My continues:

A funnel is a path from where you customer is to your offer. There are five stages stages of any sales funnel.

It's my 20th blog posts, which highlighted some self-sabotaging tendencies. This time, instead of talking about Sales Fu...
09/01/2021

It's my 20th blog posts, which highlighted some self-sabotaging tendencies. This time, instead of talking about Sales Funnels (which was my original topic idea) I thought I'd share a coronavirus-save way of getting away from everything - even during a national lockdown.

Link: http://bit.ly/35q0nMR

If you need a bit of stress-free but educational break from what’s going on in your life (politics including), maybe travelling online could be the answer.

If you are still deciding on the best form of content marketing or are agonising about what to talk about, then this sho...
06/01/2021

If you are still deciding on the best form of content marketing or are agonising about what to talk about, then this short article should help you get started.

Link: http://bit.ly/2JWG02s

How do you decide on your main content marketing format? What topics should you cover?

Some people press the “BUY’ button as soon as they see what they want and do not concern themselves with anything else. ...
05/01/2021

Some people press the “BUY’ button as soon as they see what they want and do not concern themselves with anything else. Other agonise over a list of specs before parting with a single penny. So as a business owner, what can you do to ensure that you have the sales and happy customers?

Link to the blog post: http://bit.ly/2KVhOxX

Poople buy for a number of reasons. Having a solution to someone’s problem is not enough for them to come to us, not to mention to invest in us.

How to do a quarterly marketing plan that goes beyond planning your income goals or a number of new clients.Link to blog...
05/01/2021

How to do a quarterly marketing plan that goes beyond planning your income goals or a number of new clients.

Link to blog #17: http://bit.ly/3b6URT5

How to do a quarterly marketing plan that goes beyond planninng your income goals or a number of new clients.

"When I reviewed a list of my 2020 marketing efforts and read it out loud to my accountability group, I have to say I su...
31/12/2020

"When I reviewed a list of my 2020 marketing efforts and read it out loud to my accountability group, I have to say I surprised myself and my colleagues."

Link to the blog post: http://bit.ly/3pBa1Uw

When I review a list of my 2020 marketing efforts and read it out loud to my accountability group, I have to say I surprised myself and my colleagues.

We can say a lot about 2020: exceptional, transformational or simply disruptive. But disruption can be a source for good...
30/12/2020

We can say a lot about 2020: exceptional, transformational or simply disruptive. But disruption can be a source for good.

Link to the blog post: https://bit.ly/3o1bJyb

,

, ,

Business Books are full of stories of disruptors that changed their industry forever. What can we learn the new disruptions from 2020?

This one is a longer article, but if you ever struggled with perfectionism you know that "just do it" is not always the ...
29/12/2020

This one is a longer article, but if you ever struggled with perfectionism you know that "just do it" is not always the most helpful advice.
I present some strategies that worked for me and other entrepreneurs and creatives.

Link to the article: http://bit.ly/3hrEVf4

There are a few pesky little habits that start innocently but ultimately they stop us moving forward. Perfectionism is the biggest of them.

Amongst the many successful entrepreneurs I follow and listen to, I hear many stories of burnout and breakdowns due to e...
28/12/2020

Amongst the many successful entrepreneurs I follow and listen to, I hear many stories of burnout and breakdowns due to exhaustion.

Yet, just like children not wanting to listen to their parents, we seem to push forward, without any regard for the one vehicle we have, our body, pushing forward no matter what, often on empty engines.


Link to the new blog post:

As an employee, we knew exactly when the work day was finished and it was our time. As self-employed, we often forgot how to give ourself a break.

We all have certain natural tendencies. Like anything in life, there is a need for balance, as focusing just on one aspe...
23/12/2020

We all have certain natural tendencies. Like anything in life, there is a need for balance, as focusing just on one aspect is ultimately narrowing our perspective.

LINK: http://bit.ly/2KuwMdO

Like anything in life, there is a need for balance, as focusing just on one aspect is ultimately narrowing our perspective.

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