The Brand Architect

22/06/2021

There’s really no need to burn extra time, money, and energy on creating a sub-brand here. Just offer the friggen thighs as an additional item on the menu. Chicken wing supply will catch up sooner than “thigh-stop” becomes a thing, if it ever does.

Chicken wing prices are going through the roof. So Wingstop, a chain known for, well, wings, is now selling chicken thighs. But getting Americans on board could be a challenge.

30/08/2019

Packaging for a line of sauces and marinades made by Kelchner Food Products.

21/08/2019

Recipe video for Silver Spring Croissant Wrapped Mini Sausages with Beer' n Brat Mustard. Another companion piece to Silver Spring's Ultimate Bloody Mary micro site with ideas and recipes to make loaded bloody mary's for parties and events.

14/08/2019

Recipe video for SIlver Spring Foods steak bites with Horseradish Steak Sauce. This is a companion video supporting SIlver Spring's Ultimate Bloody Mary micro site featuring ideas and recipes to make loaded bloody mary's for entertaining.

25/02/2019

Recipe video for Silver Spring Foods ultimate bloody mary with Prepared Horseradish. This content was created to support Silver Spring's microsite featuring recipies to make loaded bloody marys for entertaining.

https://www.silverspringfoods.com/bloodymary

04/10/2018

Proof that Amazon is the ultimate leader in disruption. They were a major influence on the decline of brick+mortar the last decade. Now that it has bottomed out, they’re bringing it back. It’ll be interesting to see what happens next.

A look at the experience of shopping at the Amazon Go store, and how the artificial intelligence that lets you walk in, fill a bag, and walk out could shape retail.

13/04/2017

Never understood the concept of a "Customer Appreciation Day" promotion. So you're sending a message that you appreciate your customers for only one day? How about this, make customer appreciation a part of your brand; something you actively do every day.

28/07/2016

18/07/2016

Cranberry Horseradish Martini - for adventurous palates only.

14/07/2016

"We didn't set out to start a business. We set out to make people happy."

The core of a solid brand.

Entrepreneur Network partner Bryan Elliott talks with robotics engineer and Boosted Boards co-founder and CEO Sanjay Dastoor.

21/06/2016

Two great recipe ideas from one of the brand's we've been working on: Kelchner Food Products. Featuring Kelchner Spicy Sriracha and Horseradish Steak Sauce. Yum. Kelchner's Silver Spring Foods, Inc.

This is "Kelchner's Horseradish Products" by tasteofny on Vimeo, the home for high quality videos and the people who love them.