Trend Monitor

  • Home
  • Trend Monitor

Trend Monitor and advanced targets

babaconsulting fan page dedicated to its proprietary product Trend Monitor® collecting and mapping new trend concepts (products, advertising, events, behaviors, etc.) The ongoing trend monitoring has the following objectives:
- identification of the current situation’s main trends that might affect the offer
- identification of the reference points for evolution (types, formats, styles) in the Ita

lian and international markets
- identification of the evolution lines applicable in a specific market or on a specific brand
- identification of the (current and future) role of X brands/press compared to Y brands/press in relation to the trend
- assessment of applicability to the current situation, consistency and perception of pre-set innovative concepts within the main user groups
- indication of the best guidelines for the development of communication of a product and/or a brand in relation to the trend

TREND MONITOR ANNUAL PRESENTATIONFeb 19th, 2025_5pm on Zoommandatory pre-registrationbaba@babaconsulting.com
15/01/2025

TREND MONITOR ANNUAL PRESENTATION
Feb 19th, 2025_5pm on Zoom
mandatory pre-registration
[email protected]

16/01/2023
Jeff Bezos‘ Blue Origin is auctioning off a ticket for its first-ever space tourism flight.The spaceflight company owned...
14/05/2021

Jeff Bezos‘ Blue Origin is auctioning off a ticket for its first-ever space tourism flight.
The spaceflight company owned by Amazon’s CEO just announced that anyone will be able to bid to have a seat on the New Shepard, their latest crew capsule that on July 20th 2021 will be flying to the Kármán Line, placed 100km above sea levels. The experience will last for 20 minutes and is already breaking records, making mass space travel a concrete possibility for the first time ever.
Another step towards the Transformation's scenario trends.
Head to our YouTube channel and discover baba’s TrendMonitor 2021-22 presentation
the

A new retail experience has found a place in Spitalfields, London: Amazon Hair Salon, an innovative concept led by Amazo...
06/05/2021

A new retail experience has found a place in Spitalfields, London: Amazon Hair Salon, an innovative concept led by Amazon that promises to change the way we see hair salons forever. Equipped with AR technology to let customers experiment with different hair colours and hairstyles before making a decision, the store also allows to purchase hair products and get them delivered at home through simple QR codes, all while seeing reviews from previous shoppers.

From Yeezy’s new website to Amazon’s ventures we are seeing a revolution in our shopping experience. What will be the next frontier for retail? Head to our YouTube channel and discover baba’s TrendMonitor 2021-22 presentation the

04/03/2021

: Politics and Market
Post ideological policy has transformed politics into a market arena, driven by money. There is no connection with “real” society. Policies that govern and benefit real society are debated on their cost. The MorphAge shows a chance for recovery, if we are united in an urgent global survival. We must leave behind local interests to come together with the best energies for a transnational identity.

03/03/2021

: Environment
The environment is in crisis and the problem isn’t going away without action. The MorphAge asks us to reconsider the environmental crisis, not as objective observers, but as participants in its failure. We should admit that our actions caused this crisis and only our actions can prevent total catastrophe. As humans, we are both the heros and villans of climate change. Both sides are fighting the climate crisis, but in different directions. We must act together to save the environment or risk losing ourselves to it.

26/02/2021

: Cultural Models
Cultural models indicate in the MorphAge there is an issue to substitute the consumption drives with ethical insights. There is a great project of moralization and realization that has to happen to combat performative ethics. We must replace the performative nature of inclusivity which may have good intentions, but ultimately cloud the final goals. Authentic inclusivity and diversity require action to achieve the final goals of cultural ethics.

Address


Alerts

Be the first to know and let us send you an email when Trend Monitor posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

  • Want your business to be the top-listed Advertising & Marketing Company?

Share