InspoReach

InspoReach Experts in Local Business Growth

21/06/2024

“Good marketing is like salt.

You can't see it, but it adds taste.”

–

Maple Barns - Luxury Holiday Accommodation Results in June so far...167 Lead from submits at £1.41 per lead 4 Confirmed ...
21/06/2024

Maple Barns - Luxury Holiday Accommodation

Results in June so far...

167 Lead from submits at £1.41 per lead

4 Confirmed bookings totalling added revenue of approximately £2,000

Leaving a 4x return on total investment with InspoReach

18/06/2024

"Simplicity is the ultimate form of sophistication"

- Steve Jobs

Advertising is supposed to be simple & relevant

Your Ad doesn't always have to look like an M&S Xmas commercial

Simple will always win...

"A confused mind does nothing."

17/06/2024

Pay more attention to the content you consume in your free time.

What draws you to it? What keeps you reading/watching? What makes you share it with friends?

One of the easiest ways to improve your content is to see what works on you and then replicate that...

17/06/2024

Ogilvy on Advertising - How to improve your Ad copy (A thread)

Ogilvy - The most successful advertising executive of all time

1. "When people read copy they're alone"

You should write your copy accordingly

Personalised as possible

Like writing each person a personal letter

2. "Copy should be written in everyday language people use in everyday conversation"

Simple, concise and legible

A confused mind does nothing

3. "Write your copy in the form of a story"

Aka Influential language using emotion wherever possible

15/06/2024

Facebook rewards entertainment

Entertainment = people on their platform for longer

Therefore if your CPM is high and your reach is low

You need a more entertaining ad...

14/06/2024

“Copywriting tip: write for clarity, not for show. Your marketing copy will convert when you avoid buzzwords and prioritize understanding.”

–

14/06/2024

📉 I'm not sure if Advertising will work for me & my service

📈 Advertising is a skill like any skill, if larger companies advertise and get a return on investment the same must be possible for my business

13/06/2024

Marketing is an exercise of human psychology

High-level marketers both understand & enjoy "peeling back the onion"

Once you understand the breadth of marketing...

You understand why results vary heavily from marketer to marketer...

Or from agency to agency.

Offer construction #4 - Effort & Sacrifice The bottom half of the equation therefore ⬇️Both Tangible (money, time) & In...
13/06/2024

Offer construction #4 - Effort & Sacrifice

The bottom half of the equation therefore ⬇️

Both Tangible (money, time) & Intangible (Motivation, effort)

Trying to make the barrier to entry for the prospect as ⬇️ as possible

Payment plans, "done for you" aspects, concise pricing

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