15/01/2026
🎤 PGC London 2026. Same panel, bigger stakes.
Kristan Rivers will be joining Usercentrics, GameBiz and Zynga Inc. on a panel moderated by the wonderful Jacki Vause:
The Privacy-First Advantage: Smarter Data, Smarter Monetization in 2026
2026 is shaping up to be one of those “quietly disruptive” years for monetization. New age-related platform signals, rising privacy expectations, and the growing importance of first-party data all change what’s possible, and what’s risky.
What we’re looking forward to unpacking:
➡️ What’s actually changing in 2026 (and what’s being underestimated)
➡️ Why CMP adoption and consent UX now affects performance, not just compliance
➡️ How privacy-first strategies can still unlock smarter data and better outcomes
➡️ Where contextual approaches and first-party signals can genuinely move the needle
Our view: monetization should be player-signal driven. It should learn what works, then act on it automatically.