Bold Slate

21/10/2024

If you're standing on any of these map points and search "electrician near me" you're going to find our client first.

Guess who they are going to call?

When you work with Bold Slate, you are getting to work specialists in electrician marketing. That's all we do.

At this point, our SEO campaigns run like clockwork to achieve this exact result for our electrician clients.

Do you want the same? Start with a free audit (boldslate.com/audit) so we can pinpoint where you currently show up in your local area, and give you a 90 day action plan to move up on Google (whether you DIY or work with us).

09/10/2024

We just wrote a comprehensive article on the best electrician marketing strategies for 2024. If you're new to the game and want a full overview of the best things to do to scale your electrical business, this guide is for you.

Otherwise, if you've been around the block a few times, this guide will serve as a great refresher and will help you analyze where your own gaps are in your marketing, both online and offline.

Check it out on our website!

Check out our top 8 electrician marketing ideas that will actually grow your business in 2024. From digital advertising to SEO, social media and more.

08/10/2024

Here is some of the feedback we're getting from the website feedback videos from the group.

The offer still stands! Do you want a 10-15 minute video going through your website as a customer would? It's free.

Leave a comment with your website URL or send a DM and I'll send you a loom video with my feedback! ✅



P.S If you haven't received yours yet, don't worry - I'll be sending it to you soon!

P.P.S Why am I doing these for free? Connections are worth more than a sale, and uncovering issues with websites helps us refine our own builds for clients. (I also am a website + seo nerd and love to do them - there's no annoying sales pitch here)

26/08/2024

Posting regular blog posts on your electrician website has a positive effect on SEO. Aim to post at least 1 blog post per month on your website and target long-tail keywords, i.e. "best electrician in [city]" and give homeowners tips!

Here are a few things to do with every blog post:
1. Link to at least 2 service pages on your website, i.e. surge protection and panel upgrades.
2. Link to your home page, contact page, and about page.
3. Link out to 1-2 authority sources, i.e. .gov site or wikipedia.
4. Index the blog post in Google Search Console.
5. Post about your latest blog on Facebook, Twitter, Nextdoor, etc.
6. Aim for 1000+ words and use correct H1, H2, H3 headers

Doing all of these things will help you improve your rankings on Google for your main keywords, i.e. "electrician in [city]" as well as help you rank for long tail keywords i.e. "surge protection in [city]" by building EAT - experience, authority, and trust in Google's eyes.

Here are a few ideas for what to post:

1. 5 Common Electrical Problems in [City] Homes and How to Fix Them
2. A Homeowner’s Guide to Electrical Safety in [City]
3. How to Choose the Right Electrician in [City] for Your Project
4. The Ultimate Checklist for Hiring an Electrician in [City]
5. Why You Should Upgrade Your Electrical Panel in [City]
6. Top 7 Energy-Saving Electrical Upgrades for [City] Homes
7. How to Prepare for an Electrical Inspection in [City]
8. Emergency Electrical Services in [City]: What You Need to Know
9. The Benefits of Installing a Home Generator in [City]
10. How to Prevent Electrical Fires in Your [City]

22/08/2024

Whether you do right by people or do wrong, eventually your reputation will catch up with you.

When I started Bold Slate I knew I wanted to build something that stood out from the sea of people hunting for a quick buck.

Hearing clients stories of previous agencies and marketers, their lack of care for customers, and their lack of transparency, it made it easy to know what I wanted to structure my company around.

1. Full transparency on all of the tasks we do every month.
2. Unobscured data and reporting every month to track progress
3. World class customer service that allows our clients time reach us and get a response within a moments notice.

It’s not easy building a company this way, but if you want to do right by the world, there’s no other way.

Also, thank you David Skov for being such an excellent client and for sharing your experience.

20/08/2024

No reviews, no website, no citations, nothing.

Starting from scratch for our electrician client.

Already starting to see our work paying off in just 16 days.

In 30-45 days, our client will be ranking in the top 3 results on Maps and their website will start picking up dozens of top ranking positions for their services.

Want to get a free audit to see where you currently rank on Google? Start here: boldslate.com/audit

18/08/2024

If you're an electrician wanting to rank high on Google maps in your local area, it's important that you are posting at least one update to your Google Business Profile, aka Google My Busines, every week.

Here's how:

1. Log into your Google account that you created the GBP with.
2. Click the "9 dots" and access " Google Business Profile Manager
3. Now, click add update

What should you post?

- Try to be locally relevant and include the city name
- Include keywords like "electrician in [your main area}
- Talk about your services, local events, why people should choose your company, recent reviews, etc.

Here is a list of 25 ideas:

1 Why Choose [Company] Electricians in [City] for Your Next Project?
2 Top Electrical Safety Tips for Homeowners in [City]
3 LED Lighting Installation Services Now Available in [City]
4 Reliable Emergency Electrical Repairs in [City]
5 Electrical Panel Upgrades: Boost Your Home’s Safety in [City] with [Company]
6 Why Homeowners in [City] Should Consider Smart Home Wiring
7 Affordable Circuit Breaker Replacement Services in [City]
8 How to Know When You Need Rewiring in Your [City] Home
9 Benefits of Outdoor Lighting Installation in [City]
10 Electric Vehicle Charger Installations Now Offered in [City]
11 How to Prevent Electrical Hazards in Your [City] Home
12 GFCI Outlet Installations for Enhanced Safety in [City]
13 Why Hire Licensed Electricians from [Company] in [City]?
14 Electrical Safety Inspections for [City] Residents
15 Top Signs Your [City] Home Needs an Electrical Upgrade
16 Save on Energy Bills with Expert Electricians in [City]
17 Ceiling Fan Installation Services in [City]: Stay Cool This Summer
18 Smart Thermostat Installation in [City] for Maximum Efficiency
19 Electrical Grounding Services in [City]: Why It’s Crucial
20 Top 5 Reasons to Upgrade Your Electrical Panel in [City]
21 Comprehensive Electrical Services for Businesses in [City]
22 Enhance Your [City] Home’s Security with Motion Sensor Lighting
23 How [Company] Handles Electrical Emergencies in [City]
24 Smoke Detector Installation & Testing in [City]
25 Surge Protector Installation in [City]: Protect Your Electronics

14/08/2024

Take a look at the types of website design we are doing for electrical contractors.

Most website are only playing one game: looking good & aesthetics.

Our websites are playing 2 games.

1) They look great and are easy for customers to contact you
2) They become best friends with Google

How do we get our websites to be best friends with Google?

1. Keyword optimization: Having the proper layout of H1, H2, and H3 text designed to tell Google exaclty what a page is about and the searches it should be showing up for, i.e. Electrician in [City]

2. Keyword Targeting: We create individual service pages for each main service + city keyword. I.e. EV charger installation in [City] or Surge Protection in [city] - those are all seperate pages so that Google finds them as an exact match to the keyword when it gets searched by homeowners.

3. Location Pages: Think of the top 5-6 areas you do work in. Now look at your website. Are you targeting each of those places with a separate page to get traffic/calls for 'electrician in city2, city3, city4, city5, etc? Our websites do and it works wonders.

4. Interlinking: All of the location pages, service pages, the home page, about page, etc. all link to one another to increase interlinking. This is important for search engine optimization. Feel free to look it up "interlinking seo"
..and much more that I don't have time to cover.

In a nutshell, if you want to dominate on Google, you need a site with this type of foundation.

13/08/2024

17 Days. It took us just 17 days to take over the maps results for our electrical company client.

Just imagine what we will be able to do in 3 months!

Showing up in the top 3 results on maps is a game changer for any service business - especially electricians.

This area wasn't a walk in the park, either. 50+ reviews for the top competition. Stacked with reviews and solid websites.

Want to start working with bold slate?

Get a free audit so you know where you stand with Google: https://boldslate.com/audit/

06/08/2024

Another successful case study for an electrician in San Bernardino.

Started out with zero reviews, no website, ranking 44th for 'electrician in San Bernardino' and not getting any jobs from Google.

Now, 2.5 months later, ranking 2nd for 'electrician in San Bernardino' and getting new calls left and right.

Proof that when you know what you're doing, you can achieve results very quickly with SEO!

If you're an electrician who wants the same result, send me a DM or schedule a call on our website: boldslate.com