Insurance Marketing Partners

08/04/2016

While many of my friends in the insurance industry might disagree with me, insurance in its purest form is a commodity.

What companies and agencies need to do is recognize this fact, and differentiate themselves from other by adding something to the equation. Starbucks has figured this out in the world of coffee; it's time we figure this out in the insurance world as well.

It shouldn't be a game of who can offer insurance for the lowest premium, but rather a healthy competition of who can add value to where the cost is secondary to the product and services being provided.

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.

23/02/2016

Good news for independent insurance agents? I think so...

It appears Google Compare’s grand experiment in online comparison shopping for auto insurance is dead – for now at least. Insurance Journal has learned tha

02/02/2016

For those of you that will be joining me in Minocqua this week for the PIAW Winter Getaway, here are some good ideas when it come to creating content.

Content marketing takes budget. Here are 10 tips to help you bring down your content marketing spending significantly, without sacrificing results.

09/01/2016

I was a happy young man back in 1996 when I got my first laptop with a colored screen...

13/10/2015

Congratulations Acuity. Can't wait to hear from you!

Insurance can be confusing. What is the right deductible for me? Do I still need comprehensive insurance for my car? What does an umbrella policy actually cover? At ACUITY, we take the time to understand your specific needs and help you determine the right protection.

19/08/2015

11/08/2015

Some good work from our friends at ACT

29/06/2015

Regardless of how much you think you know about a subject, it's always good to read posts (and comments) to find out just one thing that you didn't already know.

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in th…

23/06/2015

Insurance is a relationship business. How do you forge and maintain relationships with your customers and prospects?

20/06/2015

If you can look past the symbol of ma*****na, and the title, you'll find a great post about forward-thinking leadership.

Snoop Dogg should become CEO of Twitter and I'm about to tell you why. But first, leave Dick Costolo, the outgoing CEO, alone. When Dick became CEO,..

26/02/2015

Even you can be creative: http://snip.ly/eFA0

Innovative ideas aren't accidental. They come with practice. Start adopting a new, creative way of thinking with ideas from Sir Ken Robinson.

13/02/2015

Local businesses often don't see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.