Lauren Cobello

Lauren Cobello PR Strategist for 7-9 Figure CEO’s, Non-Fiction Authors & Growth-Stage Executives | Founder and CEO Leverage with Media PR | I Turn Expertise Into Authority

06/24/2026

Sometimes the biggest opportunities begin with an idea that does not exist yet.

During my conversation with Alex Canavan, we talked about how she pitched an entire International Women’s Day event before she had the venue, the audience, or any idea how she would actually pull it off.

She was 23.
She was hungry.
And she had not been burned enough to convince herself it could not work.

I loved how Alex described naivety as a superpower.

Because sometimes experience teaches us what can go wrong before we ever give ourselves the chance to discover what could go right.

But Alex did more than dream up an event.

She understood how to sell the vision.

She knew the community needed it because she needed it herself. Then she showed her employer how sponsoring it could help them recruit ambitious women who were searching for their next opportunity.

That is the power of a great pitch.

You do not just explain what you want to build.

You show people why it matters to them.

Build the idea.
Sell the vision.
Then figure out how to make it real.

New episode of Visibility with Lauren Cobello featuring Alex Canavan is out now!

New podcast is up today with Alex Canavan !!! One of the biggest lies entrepreneurs tell themselves is:“I can’t build so...
06/23/2026

New podcast is up today with Alex Canavan !!!

One of the biggest lies entrepreneurs tell themselves is:

“I can’t build something big because I don’t live in a big market.”

I hear it all the time.

“If I lived in New York City…”
“If I was in Los Angeles…”
“If I moved to Miami…”
“If I had access to the right people…”

But here’s the truth: your zip code is not your ceiling.

Ive built TWO multi-million-dollar companies from Upstate New York. Not Manhattan. Not Beverly Hills. Not Silicon Valley.

And what I’ve learned is that opportunity doesn’t belong to geography anymore—it belongs to people who are willing to create value, build relationships, and show up consistently.

In fact, there are advantages to building in a smaller market:
• Lower overhead
• Less competition
• Stronger community relationships
• The ability to stand out faster

The internet has leveled the playing field. The podcast you’re listening to, the media you’re consuming, the clients you’re serving, and the impact you’re creating can reach across the world from wherever you are.

You don’t need a bigger city.
You need a bigger vision.

Today’s podcast is all about how to build meaningful moments, create magic, and make money—even if you’re starting in a small market.

Because success isn’t reserved for people in big cities.

It’s available to people who decide to think bigger than their circumstances.

A smaller market does not always mean smaller opportunity.During my conversation with Alex Canavan, we talked about what...
06/23/2026

A smaller market does not always mean smaller opportunity.

During my conversation with Alex Canavan, we talked about what founders often miss when they only focus on building in the biggest cities.

In a smaller market, people can be more accessible.

You can build relationships faster.
You can reach decision-makers more easily.
You can become known for what you do.
And you can create real momentum without getting lost in all the noise.

That accessibility helped Alex grow CNY Women’s Network into a major business media platform in Central New York.

But she was also honest about the challenges.

Building something new means people may not understand the value right away.

Getting support can take time.
Monetization can be difficult.
And you have to keep showing people why the platform matters.

That is the reality of building something different.

The opportunity may be there, but you still have to educate the market, earn trust, and stay committed long enough for people to see the vision.

New episode of Visibility with Lauren Cobello featuring Alex Canavan is out now!

06/23/2026

Sometimes the path that makes the least sense on paper becomes the exact one you were meant to take.

During my conversation with Alex Canavan, what stood out to me was how quickly her life changed once she stopped forcing the original plan.

She went from competitive dance to dropping out of her program.

Then within weeks, she became a makeup artist, built a freelance business, and started creating opportunities in a smaller market where relationships were everything.

And that became the foundation for something much bigger.

Alex went on to build CNY Women’s Network, the largest women-focused business media brand in Central New York.

What I love about her story is that she did not wait for the perfect city, the perfect opportunity, or the perfect roadmap.

She used what was around her.

She built relationships.
She asked questions.
She stayed visible.
She created community.

And she turned those conversations into a real business.

Sometimes your next chapter starts the moment you stop trying to make the old one work.

New episode of Visibility with Lauren Cobello featuring Alex Canavan is out now!

06/22/2026

A strong brand can get attention.

But attention alone does not close the sale.

During my conversation with Peter Roth, we talked about something that surprised even him after years of working with businesses online.

The companies with the strongest branding and biggest digital presence were not always the ones getting the best results.

They looked great.
They had visibility.
They were making money.

But the companies producing exceptional results had something else:

Better sales training.

That is such an important distinction.

Marketing gets people in the door.

Visibility builds trust.

Branding makes people remember you.

But your team still has to know how to listen, communicate value, handle objections, and close.

Especially in a sales-driven industry like home services, visibility can create the opportunity.

Sales is what turns that opportunity into revenue.

New episode of Visibility with Lauren Cobello featuring Peter Roth is out now!

Most podcast interviews are not bad because the guest has nothing valuable to say.They are bad because nobody knows how ...
06/21/2026

Most podcast interviews are not bad because the guest has nothing valuable to say.

They are bad because nobody knows how to pull the value out.

During my conversation with Peter Roth, we talked about what actually makes a podcast clip worth watching.

It starts with the hook.

Every answer should begin in a way that makes someone stop scrolling.

Then the questions have to go deeper than the same predictable prompts every guest has already answered a hundred times.

And the research has to be intentional.

Know the guest’s story.
Map out the strongest moments.
Build the conversation in a way that keeps people curious.

Because a great podcast is not just a conversation.

It is a collection of moments that can live far beyond the episode itself.

The best hosts understand that every question is an opportunity.

The best guests understand that every answer can become the clip that changes everything.

New episode of Visibility with Lauren Cobello featuring Peter Roth is out now!

06/20/2026

A podcast can build your business, but it probably will not make you money right away.

During my conversation with Peter Roth, we talked about one of the biggest misconceptions in podcasting.

People see creators like Brad Lea and Sean Kelly and assume they can launch a show and immediately make money.

But they are missing the years of work behind those platforms.

Thousands of episodes.
Years of consistency.
And a full commitment to building an audience.

A podcast is not a quick paycheck.

It is a tool to build your personal brand, connect with people above your current level, strengthen your credibility, and create opportunities that may not have existed before.

You may land clients along the way.

You may build relationships that change your business.

But you have to stay committed long enough for those opportunities to happen.

And as Peter said, most people simply will not.

New episode of Visibility with Lauren Cobello featuring Peter Roth is out now!

06/19/2026

Your personal brand may be one of the most valuable assets your company has.

During my conversation with Peter Roth, we talked about how much the role of the CEO has changed.

For years, business owners were told that if they ever wanted to sell, they needed to remove themselves completely from the business.

No owner dependence.
No personal brand.
No face tied too closely to the company.

But that is changing.

Today, the right CEO brand can help a company earn better press, build more trust, attract stronger opportunities, and even increase its valuation.

Because buyers are not always looking to remove the founder anymore.

Sometimes they want the founder to stay.

They want the expertise.
They want the relationships.
They want the credibility.
They want the magic that made the company successful in the first place.

Your visibility is not always a liability.

When it is built strategically, it can become part of the value of the business itself.

New episode of Visibility with Lauren Cobello featuring Peter Roth is out now!

So many people start a podcast thinking it is going to make them money right away.But during my conversation with Peter ...
06/18/2026

So many people start a podcast thinking it is going to make them money right away.

But during my conversation with Peter Roth, what stood out to me was how honest he was about what podcasting actually is.

It is not a quick paycheck.

It is a long game.

It is a platform.
It is a networking tool.
It is a way to build trust.
It is a way to create authority.
It is a way to open doors that may not open any other way.

And I loved how he said to use the platform to punch up and network up.

Because visibility is not just about being seen.

It is about being intentional with what you are building and who you are building relationships with along the way.

The people who win with content are usually the ones who understand that the real value is not always immediate.

Sometimes it is the reputation, the connections, the brand, and the opportunities you build over time.

That is the long game.

New episode of Visibility with Lauren Cobello featuring Peter Roth is out now!

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