05/08/2022
Difference between Boosted posts and Facebook ads.
Boosting posts is easy. But the truth is that, unless you're lucky, the majority of those extra viewers aren't likely to buy from you. And we can't run the business on luck.
By simply boosting posts, you're not leveraging the full power of Facebook's advertising system. Also, it's not cost-effective.
Boost post doesn't have:
❌ Custom/lookalike audiences
❌ Control Frequency
❌ Custom Ad rules
❌ Behavior Targeting
❌ Optimise text per person
❌ Dynamic Ad creative
❌ Choose a Bid Type
❌ Inclusion/exclusion of custom audiences in saved audiences
❌ Various marketing Goals (Brand Awareness, Sales, etc.)
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